From The AAPC <[email protected]>
Subject This Week: Effective Creative & Swing Voter Trends
Date September 14, 2020 2:25 PM
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American Association of Political Consultants
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Upcoming Virtual Programs

Webinar: Leveraging Creative to Engage Voters [ [link removed] ]
September 15, 2020 at 2:00 p.m. EDT
 
Quality creative, in combination with research-driven messages, makes a difference when it comes to how voters perceive and engage with your campaign. Join this panel of creative experts as they discuss how to produce and spot quality creative content.
 
This session will cover:
 • Cutting through the clutter to move the needle
 • Seeing your concept through the creative process to execute an effective piece or series
 • What makes quality creative and how to spot it
 • A roundup of some of the most effective ads of the cycle

Register
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Webinar: 5 Things to Know About Swing Voters Down the Stretch [ [link removed] ]
September 16, 2020 at 1:00 p.m. EDT
 
We’ve entered the home stretch for Election 2020, and as they did in 2016, swing voters in key districts across the Upper Midwest and Florida will play a disproportionally prominent role in determining this year’s election outcomes.
 
Rich Thau, moderator and analyst for the Swing Voter Project, will present key findings from his focus group discussions and the data he’s collected and analyzed. He’ll cover how these voters are responding to the unprecedented challenges of the pandemic and social unrest in the country, and what, if any, impact it’s had on how they’ll cast their votes in the upcoming election.
 
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Register
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Webinar: Targeting to Win: Understanding the 2020 Voter Landscape [ [link removed] ]
September 23, 2020 at 2:00 p.m. EDT
 
Resonate’s Director of Data Science, Dan Scantlebury, Ph.D., and Director of Research & Operations, Brent Waddington, MMP, will discuss:
 • Seven key voter segments uncovered in the 2020 Resonate Presidential Election Voter Landscape
 • How the global pandemic has impacted voter sentiment and stances on policy issues
 • The unprecedented reality of an election during a season when voter sentiment and values are undergoing massive and rapid shifts

Courtesy of:

Resonate
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Register
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Campaign Consultants Meet-Up & Happy Hour [ [link removed] ]
October 15, 2020 at 7:30 p.m. EDT
 
Join fellow consultants for a casual virtual happy hour! All consultants welcome - you don't have to be an AAPC member to join!

Register
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Become an AAPC Member!

AAPC Members receive exclusive access to events, virtual learning, networking, and discounts! Grow your business, sharpen your skills, and expand your network by joining AAPC today!

Join Today
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Take your skills - and your career - to the next level with AAPC's Certificate Program!
 
AAPC has developed instructional programming in core disciplines essential to successful political consulting and campaign management.

Learn More
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Questions?
Conact [email protected] [ mailto:[email protected] ]

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The American Association of Political Consultants
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