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ADLIBBING | SEPTEMBER 2019
HOW MARKETERS CAN CREATE MORE COMPREHENSIVELY INCLUSIVE STRATEGIES
Lisa Sherman, The Ad Council CEO & President
For decades, marketers believed that ads showcasing “beautiful” people—by traditional standards, anyway—would compel consumers to buy their products. But consumers today don’t want to buy from picture-perfect models. They want ads that reflect the real world, featuring people who look like them and reflect their lived experience.
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CREATORS FOR GOOD: THRIFT SHOPPING WITH KRISTEN MCATEE
Lina Renzina
We partnered with Kristen for our #BringGoodHome campaign to illustrate awareness to Goodwill’s mission in creating job training opportunities for local communities.
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CHAMPION FOR GOOD: PTTOW!’S SAMANTHA RABSTEIN
Angelia Roggie
Samantha is Senior Director of Programming & Talent for PTTOW! and WORLDZ. See what she had to say about crafting messages for an executive audience.
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Worldz: The Business of Culture Conference
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