For Immediate Release

August 11, 2020

Contact: Keri A. Potts | 860-839-3438 | [email protected]

New IWPR Branding, Tagline Proclaim “A Just Future Begins with Bold
Ideas”

* [1]New logo[2], [3]sizzle reel, and [4]blog unveiled
* Web site refresh for increased access and engagement
* Cohesive look across initiatives

Washington, D.C.—With under 100 days until the 2020 elections, the
Institute for Women’s Policy Research (IWPR) has unveiled energetic new
branding and enhanced website design conveying all that’s possible for
women not just in November, but from now on. Unified under the new tagline
“A Just Future Begins with Bold Ideas” and accompanied by a [5]:30 sizzle
reel depicting the arc of women’s lived experiences, IWPR’s new creative
reflects its position as the lead think tank for economic, social, and
public policy improving the lives of women.

“We are on the frontlines—asking the right questions and putting forth bold
ideas that inform opinions, shape policy and elevate the status, power, and
possibility of women everywhere,” said IWPR President and CEO, C. Nicole
Mason, Ph.D., adding, “Now is the time to imagine systems that not only
meet the needs of women and families, but set them on a path to full
economic security and prosperity."

In collaboration with marketing agency Big Duck and digital content
specialists CharmOffensive, IWPR’s brand refresh features:
* A sleek, distinctive logo and color palette
* A user-friendly website ([6]www.iwpr.org) incorporating the sizzle reel
and tagline along with more intuitive navigation to the Institute’s
signature research areas, industry-leading reports, raw data, executive
summaries, and one-sheets;
* Its consumer-facing blog, the newly named “[7]In the Lead,” that
highlights relevant topics and timely responses to issues affecting women,
brought into the site architecture.

The new branding will be rolled out in all facets of IWPR’s work going
forward with more content added in the coming weeks including an
IWPR-branded podcast and IWPR’s dedicated microsites migrating to the
homepage.

About Institute for Women’s Policy Research

The Institute for Women’s Policy Research (IWPR) is the nation’s preeminent
think tank committed to winning economic equity for all women and
eliminating structural and institutional barriers to women’s full
participation in the workforce and society.

IWPR builds knowledge and evidence to support policies that help grow
women’s economic power and influence in society, close inequality gaps, and
improve the economic security and well-being of families. Follow us on
[8]Twitter, [9]Instagram, and [10]Facebook.

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Contact: Keri A. Potts | IWPR Vice President External Affairs |
[11][email protected] | 860-839-3438

FOLLOW US
[12]Facebook [13]Twitter [14]Instagram [15]LinkedIn [16]Website

Institute for Women's Policy Research

1200 18th St. NW, Suite 301

Washington, D.C. 20036

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1200 18th Street NW, Suite 301
Washington, DC 20036
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