[1]Swing LeftSwing Left
Hi there,
Last week we emailed you about Swing Left’s two main priorities in this
year’s midterms: transforming the way Democrats do voter contact with our
innovative [ [link removed] ]Ground Truth program, and raising money for Democratic
candidates in our 33 target swing districts.
Today, we want to take a deeper dive into the fundraising part of our plan
and explain why early money can make such a big difference to a
candidate’s chances of winning.
➡️ First, campaigns need money to hire staff—from organizers who recruit
and train volunteers, event planners to help the candidate meet voters
across their district, and communicators who make sure voters hear the
campaign’s message.
Hiring early in campaigns matters for the same reason it matters at any
job. Someone who starts with time to get up to speed and build a plan will
always be more effective than someone thrown into a job at the last
minute.
When campaigns can hire months ahead of Election Day, those teams have
time to bring in more volunteers, knock more doors, make more calls, and
connect with voters in a thoughtful way. Waiting until the fall means
scrambling to catch up.
➡️ Second, it takes resources to reach voters—whether through TV, radio,
and online ads or through in-person organizing and events. Ad space
becomes more expensive as Election Day approaches because inventory gets
more scarce, so candidates who can buy early get better ad placements at
lower costs.
Plus, some of the incumbent Democrats we’re supporting this year, like
Derek Tran in California’s 45th Congressional District and Greg Landsman
in Ohio’s 1st, are introducing themselves to many voters for the first
time due to the redistricting that took place last year. Early money
allows them to get started building those relationships now.
➡️ Third, early money can determine how competitive a race even becomes.
In districts held by Democrats, showing strength early can deter
Republicans from entering the race at all. In many states, candidates
don’t even have to decide whether to run until the spring—and a
well-funded campaign signals that an incumbent is prepared and not an easy
target.
In Republican-held districts, Democrats who win contested primaries often
come out of them low on cash, while their Republican opponents are ready
to go on the offensive immediately. In these cases, early money can help
tremendously as they respond to Republican attack ads and build a general
election campaign.
That’s what makes Swing Left’s strategy of raising money for nominee funds
so impactful. In districts with contested primaries, your donations are
held securely in a fund that will be immediately released to the eventual
Democratic nominee as soon as they win their primary, giving them an
immediate infusion of cash.
Recent polling and special election wins show Democrats have momentum
heading into the midterms. But that momentum will mean nothing if
campaigns don’t have the resources to capitalize on it now.
So if you’re in a position to donate, please consider [ [link removed] ]making a
contribution of $25, or any amount that makes sense for you,
to Swing Left and the Democratic nominees in all 33 of our target swing
districts today.
[ [link removed] ]Donate $25 Now
Thank you, as always, for everything you do,
— The Swing Left Team
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