Last month, we sent The Good Liars to the SHOT Show in Las Vegas as part of our strategy to expose the gun industry and bring this fight to the platforms young people actually pay attention to.
The SHOT Show is hosted by the National Shooting Sports Foundation, the gun industry’s quiet power broker. While the NRA grabs headlines, NSSF works behind the scenes shaping marketing strategies, weapon design, and policy talking points that ripple across the entire industry. Most people have never heard of them, and that is exactly how they like it.
That’s where The Good Liars come in. With more than 350,000 subscribers on YouTube, they are uniquely positioned to break through the noise, use humor and confrontation to expose the absurdity and danger of the gun lobby, and reach audiences the gun industry assumes will never be paying attention.
They went inside. They asked the questions no one else does. And they captured exactly how detached and reckless these industry insiders really are.
We cannot let the gun industry keep operating in the shadows while young people live with the consequences.
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The team @ March For Our Lives
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