We are living in the age of brandwashing. Big companies buy a bunch of beloved smaller companies to polish their image and maximize profit. And one of the biggest offenders has just backtracked on their commitment to animals. Will you hold the line with us?
You might not know the name Unilever, but you certainly know some of its biggest and most popular subbrands: Hellman’s, Knorr, and the list goes on.
Last year, Unilever decided that compassion toward animals should be a suggestion rather than a standard and walked back on its global cage-free egg commitment to spare approximately 4.9 million hens from extreme cruelty.
Holding these corporate giants accountable for the promises they make (or break) is how we stop the animal abuse and dismantle factory farming.
Use your voice. Stop the brandwashing. Break the cages.
For the animals,
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Brooke Fane
Campaigns Team |
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