Dear Friends, For a decade, we’ve watched from the sidelines as a well-funded, right-wing disinformation machine—bolstered by foreign adversaries—systematically dismantled the foundations of our democracy. They’ve been breathtakingly effective. They’ve convinced millions of our neighbors that elections are stolen, that immigrants are “vermin,” to turn them against democracy (“we are a republic, not a democracy) and that the basic rights to protest and receive due process no longer exist. They’ve turned public health into a conspiracy and Hunter Biden’s laptop into a smokescreen for corruption. Most eye-opening is their immediate strategy deployed after the murders of Pretti & Good to stunningly make MAGA America turn against the Second Amendment. How did we get here? It began with a flood of dark money and the silent complicity of social media giants who chose profits over principles. They looked away as firms like Cambridge Analytica harvested the private lives of millions to manipulate the 2016 election and the Brexit referendum. But that was just the test run. That stolen data became the foundation for a permanent infrastructure of influence. Today, those same psychographic profiles are handed to right-wing influencers and hostile foreign governments. They use them to hunt for the most vulnerable among us—targeting Americans with pinpoint precision to amplify polarizing content and provoke outrage. They have turned our own data against us, persuading millions to vote against their own interests by feeding them a digital diet of fear and division. The New Digital BattlefieldAs a 15-year veteran of digital marketing, I can tell you: what the Right is doing now is both genius and terrifying. They aren’t just posting; they are engineering reality. At Lincoln Square, we are tracking and monitoring these new strategies from the Right-Wing media machine that we can no longer afford to ignore:
Your Tax Dollars, Weaponized Against UsPerhaps most disturbing is that you are paying for this. Internal reports from late 2025 reveal that ICE has carved out a massive portion of a $100 million marketing strategy to pay 5,000 influencers to flood your feeds with pro-ICE & pro-Trump propaganda. We saw the deadly results of this in Minnesota. A single influencer-led rumor about “daycare fraud” was used as a pretext for a federal DHS “invasion” of Minneapolis. It resulted in the deaths of American citizens, the suspension of Constitutional rights, and a campaign of terror against immigrant communities. The Billionaire Capture of the Digital SquareThe crisis deepened when the Trump administration effectively wrestled control of the high-tech digital oligarchs. We’ve seen it firsthand: Mark Zuckerberg—once the target of Trump’s “lock him up” rhetoric—is now making multi-million dollar contributions and visiting Mar-a-Lago, while Meta systematically dismantles the restrictions on misinformation and hate speech that once protected our discourse. Meanwhile, Elon Musk has fully converted X (formerly Twitter) into a private propaganda machine, using it to amplify influencer bots and silence pro-democracy voices through shadow-banning and outright censorship. But the most chilling blow came just days ago. Under immense pressure from the administration, TikTok was forced into a “qualified divestiture” to a US-led consortium dominated by Oracle’s Larry Ellison. The fallout was immediate:
With the Ellison family also securing a dominant grip on CBS News and installing figures like Bari Weiss to pivot the network’s editorial direction, we are witnessing the total enclosure of our information ecosystem. From the evening news to the TikTok “For You” page, the gates of truth are being locked by the very billionaires bankrolling the current regime.
But today’s threat is even more sophisticated. While those seeking to install an authoritarian regime are playing high-stakes political chess, the pro-democracy movement is barely playing checkers. We are playing Hangman—a grim metaphor for a strategy that is outdated, reactive, and failing to meet the urgency of the moment. The Stakes for the MidtermsIt doesn’t matter that we’ve won special elections or that Trump’s polling is dipping. The Right-wing machine has nine months to make America forget about the violence in Minneapolis and the corruption of the current regime. They want to replace the truth with a narrative that keeps us on the defense. We know the blueprint to stop the “digital assault,” but we cannot scale our defense without you. The pro-democracy movement has failed to adapt—but Lincoln Square is different. The Resistance is Digital—And Lincoln Square is Leading the ChargeThe pro-democracy movement at large has been slow to adapt, but Lincoln Square is different. While the establishment writes letters, our lean team of digital special ops has been holding the line. We don’t have the billion-dollar war chests of the oligarchs, but we have the expertise to fight—and win—on the very platforms they seek to control. We aren’t just shouting into the void; we are measuring the shift. By monitoring real-time data—sentiment analysis, engagement ratios, and momentum shifts—we can see the tide beginning to turn. We are watching the public’s perception move from confusion to clarity, one post at a time. Our Impact: The Digital Battlefield by the NumbersSince our launch in March, we haven’t just published commentary; we have mobilized a movement. We have reached over 100 million Americans, generating 600 million impressions (with 100 million in January 2026 alone) designed to inform and influence. Through viral graphics and rapid-response short-form video, we are aggressively debunking the administration’s propaganda and reaching disengaged voters in red and swing states. Here is how we’ve moved the needle:
The Six-Month Blitz: Our GoalWe have proven that we can turn the Right’s own strategies against them. But to scale this from a resistance into a victory, we need to grow—now. Lincoln Square is launching a massive campaign to scale our digital influence. Our goal is to raise $500,000 by April 1st to fund a high-octane digital attack for six months leading into the midterms. We can do this. If 10% of you who are reading this email can chip in $15, we will hit our goal. This funding will allow us to:
We have 60 days to reach our goal and onboard the talent we need to save our Republic. From $10 to $10,000, every dollar is a strike against the disinformation machine. This Is Where the Battle Is WonThe forces working to dismantle our Republic have a massive head start, but they are not invincible. They rely on the fact that the pro-democracy movement is often too slow, too formal, and too disconnected from where Americans actually live their lives: on their screens. Lincoln Square is the missing link. We aren’t just another political organization—we are a digital rapid-response unit. When you invest in Lincoln Square, your contribution doesn’t get swallowed up by the massive, inefficient machinery of traditional political consulting. Unlike the millions spent on “glossy” TV ads that voters mute or mailers that go straight to the recycling bin, every dollar you give to Lincoln Square goes toward precision digital warfare. Why Your Investment Here Matters Most:
The Choice Before UsWe have less than nine months to ensure the American people don’t forget the violence in Minneapolis, the corruption of the current administration, and the constant erosion of our fundamental rights. The opposition is spending hundreds of millions to rewrite history in real-time. We are the only thing standing in their way in the digital town square. This is the most critical political investment you will make this year. Please, join us. Let’s show the digital oligarchs and the authoritarian machine that the truth is not for sale—and that we dare to fight for it. Together, we can reclaim the Digital Town Square With deep gratitude and resolve, Velda from Lincoln Square
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