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525,600 minutes (of hell)

How do you truly measure a year? For us, it’s the 1,000 times we cursed after reading a headline, the 10,000 times we saw Kristi Noem's busted face on our screens, and 100,000 times we felt truly embarrassed to live in the United States.

This last week marked one year since Trump was inaugurated for the second time. Which is why we wanted to check in on how he’s doing on one of his biggest campaign promises — lowering the cost of living. And trust us, he’s doing no better than that drunk guy you met at the bar who loves to boast about his “performance.”

Trump repeatedly promised to “make America affordable again” during his 2024 campaign. But since then, affordability has become a Democratic “hoax.” Funny what 12 months of actually trying to manage the economy will do to you!

Our new polling ([link removed]) finds that voters are still upset about inflation — in January 2025, 70% of voters said that “inflation or costs of goods” were getting worse for people like them. One year later, 74% of voters now say the same.
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At this point, the economy feels like it’s being supported by everyone Venmoing the same $20 back and forth. But as much as voters are upset about their wallets being pinched, they still don’t trust that Democrats will bring down prices.

Less than 4 in 10 voters think that Trump (37%), the Democratic Party (36%), and the Republican Party (34%) have a solution for the cost of living. For Democrats hoping to win the midterms on an affordability agenda, it’s a sign there’s still much more to do to win people over.

With his recent failed attempt to acquire Greenland, Trump may have gotten a rare taste of what it’s like to want something badly and still not be able to purchase it. Unfortunately, we don’t think that’ll make him care any more about the real affordability crisis facing Americans.

Read the full poll here ([link removed]) .

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Here are some other highlights from DFP this week:

More snow, less ICE

What do Europeans and Americans have in common? Whether it’s in their coffee or on our streets, we all really, really hate ICE.

Over the last year, voters’ approval of Immigration and Customs Enforcement has consistently trended downwards as the agency makes headlines for horrific behavior, from the killing of Renee Good to the recent viral photos ([link removed]) of a preschooler in Minneapolis being taken to ICE detention.

On top of the outright violence and cruelty, the last year has also shown us how truly incompetent the agency can be, like mistakenly hiring ([link removed]) journalists without a background check, and agents’ apparent tendency to slip and fall ([link removed]) when confronted with actual ice on the roads.

While voters had a favorable view of ICE by a +13-point margin right after Trump’s inauguration, the agency’s favorability rating is now underwater ([link removed]) , with 42% of voters holding a favorable view of ICE and 51% holding an unfavorable view. Independents have an unfavorable view of ICE by a -20-point margin.
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And when asked whether recent increases in ICE funding are a good or bad use of taxpayer money, a majority of voters (55%) — including 62% of Independents — say it is a bad use.

We’re sending support and solidarity to all who live in Minneapolis or have been affected by recent ICE raids and deportations. When people are going out to protest ([link removed]) in -13 degree temperatures, it’s a sign that the public may have really, truly turned on the mass deportation agenda.

Read the full poll here ([link removed]) .

Build Back Better?

In life, it’s common for the most negative reviews to stick in your memory while you forget about all the positive ones. Like the one kid who said your haircut looked ugly in middle school, your friend who somehow gave Parasite two-and-a-half stars on Letterboxd, or your coworker who randomly doesn’t like cheese.

In the same way, it’s easy to remember all the people who have the time on their hands to protest new developments or infrastructure in your neighborhood. But in fact, new development might be more popular than you’d think.

In our new polling ([link removed]) , we find that at least 2 in 3 voters support the federal government taking a more active role in growing new industries in their communities — including infrastructure projects (81%), housing (80%), transportation networks (74%), clean energy projects (72%), and manufacturing facilities (67%).

However, voters are more divided on whether the federal government should take a more active role in growing the EV or AI industries.
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We also find that more than 80% of voters want the approval process for new energy projects to be sped up — though most of those voters only want to speed up renewable energy projects, not oil and gas.

Let’s get to it!! @realDonaldTrump, what if we put your name on all new wind mills and solar farms?! That sounds as good as Greenland if you ask us!

Read the full poll here ([link removed]) .

DFP In The News

The New York Times: Why Polls About ICE and the Shooting of Renee Good Are So Hard to Parse ([link removed])

The Advocate: How Democratic candidate and influencer Kat Abughazaleh is taking on America's rising far-right ([link removed])

Zeteo: Who Will Be ICE’d Next? ([link removed])

On Social
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Meme of the Week
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