Hey friend, 

If you’ve been trading earnings lately and thinking:

“Why is this stock down? They beat earnings.”

You’re not alone—and it’s not random.

In 2026, earnings season has changed.

Stocks are getting punished after good reports, while others rip higher on numbers that look… average. The difference isn’t the beat or miss.

It’s what Wall Street actually cares about now.

Here’s what’s driving earnings moves this year:

• Why complex earnings stories are getting crushed
• Why beating estimates is now just the bare minimum
• Why crowded AI names barely move on “perfect” earnings
• Where asymmetric upside is actually showing up this earnings season

This isn’t theory. We’re seeing it play out right now across banks, AI stocks, and consumer names.

I broke it all down clearly here:

Read: Earnings Season Strategy — What Really Moves Stocks in 2026

If you’re trading earnings without understanding this shift, you’re reacting after the move instead of positioning before it.

This post will change how you look at earnings reports going forward.

See you on the inside,

Ross and the Traders Agency team