CREATE+CHANGE

JANUARY 2026

As we move into a new year, we’re energized by the momentum we built together in 2025. We’re proud to start the year with a strong presence at both CES and Davos, reinforcing our commitment to partnering on innovation, connection and meaningful social impact. Also, our president and CEO, Lisa Sherman, spoke with the Milken Institute about how trust and purpose can strengthen organizations from the inside out—shaping culture and supporting long term resilience. There’s much more ahead, and we’re just getting started. Keep reading to see what’s fueling our focus for 2026.

A Conversation with the Milken Institute

The Milken Institute, a leading global, nonpartisan think tank, recently interviewed our president and CEO, Lisa Sherman, for their Executive Insights Series. Lisa outlined how the same principles that drive social impact campaigns—empathy, adaptability and partnership—apply inside companies, too. She goes on to explain how a growth mindset keeps teams experimenting, and how trust and purpose enable organizations to mitigate risk and build employee resilience. Read the full interview!

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On the Ground at Davos

We convened senior leaders across technology, philanthropy and culture for two high-impact moments at Qualcomm Haus during Davos 2026. A closed-door breakfast roundtable, co-hosted with Meta and the Global Philanthropy Forum, explored narrative change, public trust and legitimacy in an evolving digital landscape. Later, a luncheon and fireside conversation between Qualcomm board member Don McGuire and Toto Wolff focused on mental health in high performance environments and how leadership, culture and technology can help normalize healthier conversations through our “Love, Your Mind” campaign. For more, check out the themes presented at this year’s meeting.

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What We Saw at CES 2026

At CES 2026, the conversation wasn’t just about the latest devices, it was about how people and technology build trust together. In a panel hosted by Digital Hollywood, we joined leaders across media and advertising to discuss how streaming, the creator economy and podcasts are reshaping content, creativity and audience connection. Our senior vice president of emerging media and technology, Laurie Keith, also had the opportunity to interview with CES C Space Studio to share how emerging technology and creator partnerships can accelerate social impact while strengthening trust and human connection. Read her recap to learn more about these conversations and the insights shaping the year ahead.

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Impact Worth Talking About

Last year, we launched a new campaign to address the issue of gun violence and its impact on America's youth, starting from a place of common ground: Agree to Agree. And now we’re seeing how strongly the message connects with people, individuals and the public nationwide. Parents and caregivers aware of the campaign are significantly more likely to feel personally responsible for helping prevent firearm injuries and deaths among kids and teens, with three‑quarters saying they see a role for themselves, compared to just over half who haven’t seen the work. What's even more encouraging is that 67% of parents and caregivers aware of the campaign report that they’ve talked about preventing youth firearm injuries and death in the past year, as opposed to 49% of those unaware. In case you missed it, watch the creative from the campaign helping spark these critical conversations.

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Roundup:

- On the blog, our director of culture and community distills generational strengths, stressors and ideal working conditions into quick guidance that helps teams work better together.

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- Campaign Impact: In the past year, 71% of parents aware of our youth firearm injury prevention campaign had a conversation about preventing gun injuries affecting children and teens.

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