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A federal ban on taxpayer-funded Diversity, Equity, and Inclusion (DEI) programs is supposed to mean just that: no more identity-based hiring. No more political indoctrination. No more ideological bureaucracies embedded in state-run institutions.
But if you ask North Carolina’s government employees, they’ll tell you the truth — just not when they think you’re listening.
Undercover video from Accuracy in Media (AIM) [ [link removed] ], an investigative nonprofit led by Adam Guillette, reveals how city officials, public universities, and government departments across North Carolina are evading DEI restrictions with surgical precision.
The tactic?
Rename the programs. Reshuffle the job titles. Keep the “work” going — just don’t call it DEI anymore.
“We still do it, we just don’t call it that,” one city official in Winston-Salem [ [link removed] ]told an undercover AIM reporter, smiling.
This is the DEI hustle. And you’re paying for it.
The New Language of Lawlessness
The recordings show how public servants openly brag about getting around legislative bans by changing nothing but the language on paper. One government employee called it a “language game.” Another described it more bluntly: “embedding the work so it can’t be removed.”
In universities, entire departments have rebranded. DEI coordinators are now “inclusive excellence advisors.”
Cultural affairs offices now “embed equity into curriculum.” When pushed, some admitted they ignored the State Board of Governors altogether.
In short: The rules changed. The “work” didn’t.
DEI: A Trojan Horse for Ideological Capture
For those unfamiliar with the mechanics of DEI, here’s what it really means. It’s not about fairness. It’s not about equal opportunity. DEI is a framework built on grievance politics and Marxist social theory.
It divides Americans into fixed classes: oppressors and oppressed. And once you’ve been labeled an “oppressor,” you’re permanently marked, regardless of your behavior or beliefs.
This ideology replaces merit with identity, and dialogue with dogma. Under DEI, objectivity is racist. Individualism is privilege. Even kindness, when offered across the wrong racial line, is suspect.
As Guillette puts it, “DEI is not just a policy; it’s a worldview that consumes every institution it touches.”
And it’s touching everything.
What DEI classifies as “equity” is, in practice, a system of categorical judgment — one that assigns virtue or guilt not by action, but by identity. If you are white, male, Christian, or politically conservative, you’re marked — not by anything you’ve done, but by who you are.
Raleigh’s DEI Smoke and Mirrors
Just when you’d think a supposed ban would slow the march of DEI, Raleigh officials are caught on camera bragging about keeping the agenda alive by stealth.
A recent undercover AIM investigation caught a city administrator admitting they’re intentionally “strategic” in not calling it DEI. The goals are the same: reshaping city priorities and budgets around diversity ideology, even as North Carolina lawmakers push anti‑DEI bills through the legislature.
That city department now boasts a multi‑million dollar budget and dozens of staffers committed to equity work that citizens were told would end.
UNC Campuses: DEI Never Left
Across the University of North Carolina system, administrators are doubling down on the cover‑up.
Hidden‑camera footage [ [link removed] ] from AIM shows officials admitting they’ve merely rebranded DEI work to skirt system bans — “rename it, recalibrate it, finesse it” — in their own words. Even after the UNC Board of Governors repealed old DEI policies and installed “institutional neutrality,” staffers describe covert equity work continuing behind the scenes, sometimes on nearly every campus.
Critics argue this isn’t compliance — it’s bureaucratic resistance.
Political Backlash (and a Media Circus)
The fallout hasn’t stayed confined to private investigative videos. State Republican leaders, including Senate leadership, are pushing bills to explicitly strip DEI out of colleges, schools, and government agencies, defining and banning “divisive concepts” that often overlap with DEI doctrine.
Opponents howl that this will curb academic freedom — but supporters insist it’s the only way to stop administrators from reintroducing the agenda under new names.
Taxpayers Foot the Bill
While officials play semantic games, taxpayers are left holding the bag. DEI‑related spending in municipal and university budgets has ballooned — even programs with innocuous names now trace back to the same equity goals that legislative proposals aim to ban.
According to local reporting, departments with nebulous missions like “community inclusion” have seen double‑digit budget increases in recent years, all without meaningful oversight or public debate.
More Videos Coming — and More Trouble
Adam Guillette has dropped a hint that the videos so far are only the beginning. Investigators say they’ve captured similar admissions from administrators at schools like UNC Wilmington and other UNC campuses, where staffers openly described evasive tactics to sustain DEI work — even under official bans. Those clips are expected to surface soon, potentially adding fuel to legislative efforts and public outrage.
The Cost of Silence
If this all sounds familiar, it should. This is the same ideological rot that has plagued American universities for decades. What’s new is how it has metastasized into public health, local government, and taxpayer-funded programs.
It’s not just academic anymore. It’s real life — and it’s happening in your state.
And just like North Carolina’s bloated DHHS budget, which left $386 million in salaries unspent [ [link removed] ]while patients waited for care, this DEI shell game shows what happens when accountability disappears. Bureaucrats thrive. Citizens suffer.
If lawmakers in Raleigh are serious about restoring law and order, they can start by enforcing their own rules. Because right now, the people entrusted to uphold the law are too busy rewriting it — one euphemism at a time.

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