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If you're having trouble viewing this email, you can see it online, https:/=
/api.neonemails.com/emails/content/6i6aJMQ3xxtwv84FbuZyQEBFyDGixOtVe8jrvsin=
3D4=3D.
Hey friends,

Happy 2026, we hope the holiday season and New Year has been good to you. C=
heck My Ads is hitting the ground running. We have big plans for 2026 and c=
an=E2=80=99t wait to share them with you!


Here, there, and officially on LinkedIn!=20

In very exciting news, we launched a policy-centric newsletter on LinkedIn!=
Our community is spread far and wide and is ever-growing, and so are we!

We will be dropping all things policy-related =E2=80=94 breaking down the a=
lways-changing landscape, dishing the hot policy goss, and of course, all t=
he updates for things shared today. Hope you come and hang =F0=9F=AB=B6

The policy newsletter can come straight to your inbox =E2=80=94 set your ne=
wsletter preferences here!=20




The year ended with a bang

We had a busy end of the year!

We submitted a paper to inform the Forum on Information and Democracy=E2=80=
=99s upcoming policy brief on actionable ways to move the advertising marke=
t toward funding public-interest media and loosening adtech's grip on journ=
alism. We laid out three practical, evidence-based policy proposals, with o=
ne large call to action: for the EU to create an independent regulator for =
digital advertising. There are many ways to restore fairness in the market =
and many tools at our disposal to do so =E2=80=94 but it starts with a comm=
itment to clear governance, accountability, and transparency.

We submitted our feedback regarding the draft Joint Guidelines of the Europ=
ean Commission and European Data Protection Board (EDPB) on the Interplay b=
etween the Digital Markets Act (DMA) and the General Data Protection Regula=
tion (GDPR) =E2=80=94 the two powerful legal tools in the EU that exist to =
dismantle disproportionate data power, keeping the internet fair, competiti=
ve, and free from harms against consumers, publishers, advertisers, and soc=
iety. If these two pieces of legislation are aligned, they will be a force =
that protects the rights of European consumers and enables fair competition=
in the markets; however, if they are misaligned, they may do more harm tha=
n good.

We support the Joint Guidelines and are excited to see how the future unfol=
ds. Our comment highlights five areas where the guidance could be clearer a=
nd stronger to improve fairness and ensure a safer and more transparent dig=
ital ad ecosystem. We also raised concerns about the new Digital Omnibus Re=
gulation proposal, as gatekeepers may use it to dodge the DMA rules. We rec=
ommend that the upcoming Joint Guidelines close such pathways.




Is the EU rolling back digital regulations?=20

The Digital Services Act (DSA) and the Digital Markets Act (DMA) work toget=
her to make digital services safe for users and society, and make digital m=
arkets fair, competitive, and accountable. As US companies dominate digital=
markets, this set of regulations affect many of these dominant US-based te=
ch firms.

Some in the US government see enforcement of the DSA and the DMA as "taxing=
" US tech companies. The US Secretary of Commerce, Howard Lutnick, is urgin=
g the EU to =E2=80=9Croll back=E2=80=9D some of the digital rules, suggesti=
ng that such relaxation may be followed by the US companies agreeing to =E2=
=80=9Cpossibly a trillion dollars of investments a year".

The European Commission is sending mixed messages: on the one hand, it push=
es for the Digital Omnibus, which is aimed at "simplifying" the digital rul=
ebook - in other words, making it attractive for the US tech companies. On =
the other hand, the DSA and DMA enforcement are only speeding up.

The European Commission issued a =E2=82=AC120 million fine against X in Dec=
ember for breaching the DSA rules on platform transparency. The imposed fin=
e has led to a high-level dispute between DC and Brussels. Shortly after th=
e fine was announced, the US Department of State announced its decision to =
sanction former Commissioner Thierry Breton, who led the DSA and DMA initia=
tives. It is concerning that tech companies have managed to sow division be=
tween the US and the EU, long-standing allies who, in the long run, share t=
he objective of free and fair digital markets.




2026 is the name, digital sovereignty is the game

Many in Europe see the US government as backing unaccountable tech companie=
s, going against democratic legislation and enforcement as protectionist me=
asures that undermine European sovereignty. This makes digital sovereignty =
the central theme of 2026 worldwide, particularly in Europe. We will closel=
y follow developments and contribute to these discussions to ensure a fair,=
transparent, and accountable online advertising ecosystem worldwide.=20
First chapter of 2026 belongs to the Omnibus=20

This means that in 2026 Q1 we will most certainly focus on the Digital Omni=
bus and Digital Fitness Check Consultations that have been proposed by the =
European Commission.

At the end of December, we touched on the Omnibus proposal being fast-track=
ed without a proper impact assessment and the risks that became apparent. F=
ollowing civil society backlash, the Commission opened a post-proposal cons=
ultation, to which we will contribute.

The Digital Fitness Check will be part two of this "simplification" process=
of the digital rulebook, for which the Commission is seeking feedback unti=
l March 11th.


Legal boundaries for online advertising practices to come for Google and Me=
ta=20

On December 8, the Commission quietly dropped another bombshell.

Recall that in April 2025, Meta was fined =E2=82=AC200 million for violatin=
g the DMA with its initial consent-or-pay model (March 2024=E2=80=93Novembe=
r 2025). The Commission explicitly did not assess the revised model introdu=
ced in November 2025=E2=80=94but said it would continue investigating. Buri=
ed in the latest press release was a surprise: Meta will introduce a third =
model in January 2026. We will be waiting for this to provide our commentar=
y on a very impactful decision for the online advertising ecosystem.


DROP it like it's your personal data that no one should be selling=20



Calling all Californians! The DROP (Delete Request and Opt-Out Platform) we=
bsite has been launched as part of the movement towards consumers gaining c=
ontrol of their personal data. Rather than the previous time-consuming, exp=
ansive, and expensive process of individually opting out and requesting del=
etion, this tool allows all California residents to send a request for mass=
deletion to 500 data brokers =E2=80=94 although the requests do not have t=
o be processed until August 1st, your job here is done.

To all our Californians, holla if you need some help with the platform! =F0=
=9F=A4=8C If you're not a Californian, but would like to see a similar solu=
tion in your state, let your state legislative representatives know.
Friends of Fair Ads

We joined over 70 other groups with an interest in a more transparent and f=
air digital ecosystem to urge the European Commission to reject Google=E2=
=80=99s adtech trial remedies. Led by our friends at the Open Markets Insti=
tute, we signed on to the letter encouraging the breakup of Google=E2=80=99=
s monopoly. We have seen the outcome of previous behavioral remedies and th=
e power that has been left unchecked. All signatories believe that if we wa=
nt a competitive and safer market, divesting is the remedy fit for the job.

That is why this week we submitted comments to the European Commission in r=
esponse to their consultation on Google's proposed remedies.

We will continue to follow the developments regarding Google adtech case bo=
th in the US and the EU in 2026, and continue to be the strong voice in sto=
pping the abuse that has plagued the online ads ecosystem for a decade.



=20

Cheers to a new year!



The Check My Ads Team=20







=20


Check My Ads in the Wild =F0=9F=90=BE

=F0=9F=A4=A8 In The Record article about the risks coming with Meta=E2=80=
=99s new policy using AI chats to serve targeted ads, Arielle Garcia shared=
some concerns. As a privacy expert and advocate for reform and safety, she=
questioned whether sensitive information from chats will be used to train =
AI models or shape the ads that people see =E2=80=94 for example, targeting=
people who have shared their race or gender, or =E2=80=9Cproxy audiences=
=E2=80=9D by not sharing a user=E2=80=99s diabetes diagnosis but sharing th=
at they are discussing World Diabetes Day.

=F0=9F=94=8D Arielle made Mi3=E2=80=99s top 25 media stories of 2025! In th=
e February article following the Adalytics report, Arielle spoke about how =
brands may be unknowingly funding child sexual abuse material despite adver=
tising through vendors that are certified for brand safety by TAG and accre=
dited by the MRC. In response to the report, Check My Ads filed a complaint=
against TAG and worked with U.S. senators to step in, demand answers, and =
run their own investigation into this.

=F0=9F=9A=80 Arielle made Mi3=E2=80=99s top 25 media stories of 2025 =E2=80=
=94 twice! The second article, written in June, Arielle chats about the sub=
mission Check My Ads made to the ACCC regarding the Omnicom-IPG merger. She=
explains how this mega-merger of tech giants =E2=80=9Cwould be detrimental=
to advertisers who effectively overpay for less effective media placement,=
and anti-competitive toward smaller agencies that cannot negotiate similar=
kickbacks.=E2=80=9D















=20



Fund the work

DONATE

=20



=20



Check My Ads Institute is a non-profit 501(c)3 organization.=20
=E2=80=A8Tax ID/EIN: 87-1895699

Have any questions or comments? =E2=80=A8Reach out to us at Hello@CheckMyAd=
s.org

This email was sent to [email protected]. Click here to [link removed]
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emailId=3D84547538e2011d7008d2909959b8973d8m2654914845&userId=3DYZi1e6b19Xt=
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<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #FFFFFF;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-left break-text-around-image" style=3D"=
outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-=
width: 100%; clear: both; float: none; display: unset; text-align: left; ma=
rgin-bottom: 12px; margin-top: 12px; height: auto; margin: 12px auto 12px 0=
;" src=3D"[link removed]
s/CMA_Logo_45_4x.png" alt=3D"A blue and red logo of dominoes falling with t=
he text Check My Ads" width=3D"146" align=3D"left" data-wrap-text-margin=3D=
"25" data-wrap-text=3D"Break text around image"><!--[if mso]></center><![en=
d-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]--><!--[if mso]></center><![=
end-if]-->
</figure>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;"=
></figure> <!--[if mso]></center><![end-if]-->
</figure>=20
<div class=3D"OutlineElement Ltr SCXW174244998 BCX0">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;"=
>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"custom-insert-img align-center break-text-ar=
ound-image" style=3D"margin: 12px auto important; float: none; max-width: 5=
50px; text-align: center; margin-bottom: 12px; margin-top: 12px; Margin: 12=
px auto;">
<img class=3D"align-center break-text-around-image" src=
=3D"[link removed]
al-2026-01-12-142128_002.png" alt width=3D"550" align=3D"center" data-wrap-=
text-margin=3D"25" data-wrap-text=3D"Break text around image" style=3D"outl=
ine: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-widt=
h: 100%; clear: both; display: block; margin: 0 auto; float: none; text-ali=
gn: center; width: 100%; height: auto; Margin: 12px auto;">
</div> <!--[if mso]></center><![end-if]-->
</figure>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; f=
ont-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;=
">Hey friends,</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; f=
ont-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;=
">Happy 2026, we hope the holiday season and New Year has been good to you.=
Check My Ads is hitting the ground running. We have big plans for 2026 and=
can=E2=80=99t wait to share them with you!</p>=20
<p class=3D"Paragraph SCXW174244998 BCX0" style=3D"color: #=
3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; ma=
rgin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; ma=
rgin-bottom: 10px; Margin-bottom: 10px;"><span class=3D"TextRun SCXW1742449=
98 BCX0" lang=3D"EN-US" xml:lang=3D"EN-US" data-contrast=3D"auto"><span cla=
ss=3D"NormalTextRun SCXW174244998 BCX0"><!-- notionvc: ef0fd02b-777e-4c61-a=
295-95f6f4c53914 --></span></span></p>=20
</div>=20
<div class=3D"OutlineElement Ltr SCXW174244998 BCX0">=20
<div class=3D"SCXW177053040 BCX0">=20
<div class=3D"OutlineElement Ltr SCXW177053040 BCX0">=20
<h2 class=3D"md-end-block md-p md-focus" style=3D"padding=
: 0; Margin: 0; word-wrap: normal; margin-bottom: 10px; Margin-bottom: 10px=
; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: =
0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0=
; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strict=
ness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff;=
--tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000=
; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored:=
0 0 #0000; line-height: inherit; margin: 0.8em 0px; white-space: pre-wrap;=
position: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); =
font-family: Georgia, serif; font-size: 16px; font-style: normal; font-vari=
ant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: sta=
rt; text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-text=
-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration: =
none;"><span class=3D"md-plain md-expand" style=3D"box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1, =
59, 92);"><span class=3D"notion-enable-hover" style=3D"font-size: 16pt;" da=
ta-token-index=3D"0"><span class=3D"notion-enable-hover" data-token-index=
=3D"0"><span class=3D"discussion-id-238085ab-68c9-8015-b816-001c9194d499 no=
tion-enable-hover" data-token-index=3D"0">Here, there, and officially on Li=
nkedIn! <!-- notionvc: 9a51eb03-cd6e-46ba-b484-5d6b334e64a3 --><!-- notionv=
c: 8315017c-bd9f-4341-a62a-2bab05ba7c98 --></span><!-- notionvc: 78fae450-5=
617-4920-825a-2932272d4ceb --><!-- notionvc: 75df13eb-45d5-4d61-88b1-36a1a1=
52af87 --></span></span></span></h2>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">In very exciting news, we launched a <a href=3D"[link removed]
com/emails/tracking/click-link/6i6aJMQ3xxtwv84FbuZyQEBFyDGixOtVe8jrvsin3D4=
=3D/mB1Yn0DajwaEmli7_bM94v-A8u9WGIOKcC5Ht0MbSvc=3D" style=3D"color: #0074d9=
; text-decoration: none; font-weight: inherit; padding: 0; text-align: left=
; line-height: 1.5;">policy-centric newsletter on LinkedIn!</a> Our communi=
ty is spread far and wide and is ever-growing, and so are we!</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">We will be dropping all things policy-related =E2=80=94 breaking down t=
he always-changing landscape, dishing the hot policy goss, and of course, a=
ll the updates for things shared today. Hope you come and hang =F0=9F=AB=B6=
</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">The policy newsletter can come straight to your inbox =E2=80=94 set you=
r newsletter preferences <a title=3D"here" href=3D"[link removed]
om/emails/tracking/click-link/6i6aJMQ3xxtwv84FbuZyQEBFyDGixOtVe8jrvsin3D4=
=3D/mB1Yn0DajwaEmli7_bM94lCFxRkLCGwHQuc2pYhSiRo=3D" target=3D"_blank" rel=
=3D"noopener" style=3D"color: #0074d9; text-decoration: none; font-weight: =
inherit; padding: 0; text-align: left; line-height: 1.5;">here</a>!&nbsp;</=
p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;"><!-- notionvc: 61769645-eb41-48fb-a49c-1a044d26318a --></p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;"><!-- notionvc: 1f2af456-fc5f-4483-8913-127526e8f646 --></p>=20
<h2 class=3D"md-end-block md-p md-focus" style=3D"padding=
: 0; Margin: 0; word-wrap: normal; margin-bottom: 10px; Margin-bottom: 10px=
; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: =
0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0=
; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strict=
ness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff;=
--tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000=
; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored:=
0 0 #0000; line-height: inherit; margin: 0.8em 0px; white-space: pre-wrap;=
position: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); =
font-family: Georgia, serif; font-size: 16px; font-style: normal; font-vari=
ant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: sta=
rt; text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-text=
-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration: =
none;"><span class=3D"md-plain md-expand" style=3D"box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1, =
59, 92);"><span class=3D"notion-enable-hover" style=3D"font-size: 16pt;" da=
ta-token-index=3D"0"><span class=3D"notion-enable-hover" data-token-index=
=3D"0"><span class=3D"discussion-id-238085ab-68c9-8015-b816-001c9194d499 no=
tion-enable-hover" data-token-index=3D"0">The year ended with a bang<!-- no=
tionvc: 8c5ca144-b195-40be-a5ae-1f4040d2d3fe --><!-- notionvc: d6b6c52e-0c5=
f-486c-93e2-614201b99349 --></span></span></span></span></h2>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">We had a busy end of the year!</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">We submitted a <a href=3D"[link removed]
ick-link/6i6aJMQ3xxtwv84FbuZyQEBFyDGixOtVe8jrvsin3D4=3D/mB1Yn0DajwaEmli7_bM=
94i1sCbwNpVd8yoSzQQQxz3U=3D" style=3D"color: #0074d9; text-decoration: none=
; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">pa=
per to inform the Forum on Information and Democracy=E2=80=99s upcoming pol=
icy brief</a> on actionable ways to move the advertising market toward fund=
ing public-interest media and loosening adtech's grip on journalism. We lai=
d out three practical, evidence-based policy proposals, with one large call=
to action: for the EU to create an independent regulator for digital adver=
tising. There are many ways to restore fairness in the market and many tool=
s at our disposal to do so =E2=80=94 but it starts with a commitment to cle=
ar governance, accountability, and transparency.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">We submitted our feedback regarding the draft Joint Guidelines of <a hr=
ef=3D"[link removed]
FbuZyQEBFyDGixOtVe8jrvsin3D4=3D/mB1Yn0DajwaEmli7_bM94oRfLw8ftb4bJW2s8axuPvE=
=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; =
padding: 0; text-align: left; line-height: 1.5;">the European Commission an=
d European Data Protection Board (EDPB)</a> on the Interplay between the Di=
gital Markets Act (DMA) and the General Data Protection Regulation (GDPR) =
=E2=80=94 the two powerful legal tools in the EU that exist to dismantle di=
sproportionate data power, keeping the internet fair, competitive, and free=
from harms against consumers, publishers, advertisers, and society. If the=
se two pieces of legislation are aligned, they will be a force that protect=
s the rights of European consumers and enables fair competition in the mark=
ets; however, if they are misaligned, they may do more harm than good.</p>=
=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">We support the Joint Guidelines and are excited to see how the future u=
nfolds. Our comment highlights five areas where the guidance could be clear=
er and stronger to improve fairness and ensure a safer and more transparent=
digital ad ecosystem. We also raised concerns about the new Digital Omnibu=
s Regulation proposal, as gatekeepers may use it to dodge the DMA rules. We=
recommend that the upcoming Joint Guidelines close such pathways.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;"><!-- notionvc: 713c18c3-62b1-4f81-9512-c1cc5a1d7f9f --></p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;"><!-- notionvc: b63c3974-abb3-4627-9d9a-9c2ff123d1c0 --></p>=20
<h2 class=3D"md-end-block md-p md-focus" style=3D"padding=
: 0; Margin: 0; word-wrap: normal; margin-bottom: 10px; Margin-bottom: 10px=
; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: =
0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0=
; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strict=
ness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff;=
--tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000=
; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored:=
0 0 #0000; line-height: inherit; margin: 0.8em 0px; white-space: pre-wrap;=
position: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); =
font-family: Georgia, serif; font-size: 16px; font-style: normal; font-vari=
ant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: sta=
rt; text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-text=
-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration: =
none;"><span class=3D"md-plain md-expand" style=3D"box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1, =
59, 92);"><span class=3D"notion-enable-hover" style=3D"font-size: 16pt;" da=
ta-token-index=3D"0"><span class=3D"notion-enable-hover" data-token-index=
=3D"0"><span class=3D"discussion-id-238085ab-68c9-8015-b816-001c9194d499 no=
tion-enable-hover" data-token-index=3D"0">Is the EU rolling back digital re=
gulations?<!-- notionvc: b6e4d5b6-34c4-43b6-abf7-86b6225eccba --><!-- notio=
nvc: 3b084c66-97da-4591-a9d2-e58e963f6201 --></span></span></span></span>&n=
bsp;</h2>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">The Digital Services Act (DSA) and the Digital Markets Act (DMA) work t=
ogether to make digital services safe for users and society, and make digit=
al markets fair, competitive, and accountable. As US companies dominate dig=
ital markets, this set of regulations affect many of these dominant US-base=
d tech firms.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">Some in the US government see enforcement of the DSA and the DMA as "ta=
xing" US tech companies. The US Secretary of Commerce, Howard Lutnick, is u=
rging the EU to =E2=80=9Croll back=E2=80=9D some of the digital rules, sugg=
esting that such relaxation may be followed by the US companies agreeing to=
=E2=80=9C<a href=3D"[link removed]
6i6aJMQ3xxtwv84FbuZyQEBFyDGixOtVe8jrvsin3D4=3D/mB1Yn0DajwaEmli7_bM94ra593u2=
HmV5Jdb4xDLawZU=3D" style=3D"color: #0074d9; text-decoration: none; font-we=
ight: inherit; padding: 0; text-align: left; line-height: 1.5;">possibly a =
trillion dollars of investments a year".</a></p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">The European Commission is sending mixed messages: on the one hand, it =
pushes for the Digital Omnibus, which is aimed at "simplifying" the digital=
rulebook - in other words, making it attractive for the US tech companies.=
On the other hand, the DSA and DMA enforcement are only speeding up.</p>=
=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">The European Commission issued a <a href=3D"[link removed]
emails/tracking/click-link/6i6aJMQ3xxtwv84FbuZyQEBFyDGixOtVe8jrvsin3D4=3D/m=
B1Yn0DajwaEmli7_bM94sGzFynSJxiBYJTn2Hw0KsY=3D" style=3D"color: #0074d9; tex=
t-decoration: none; font-weight: inherit; padding: 0; text-align: left; lin=
e-height: 1.5;">=E2=82=AC120 million</a> fine against X in December for bre=
aching the DSA rules on platform transparency. The imposed fine has <a href=
=3D"[link removed]
uZyQEBFyDGixOtVe8jrvsin3D4=3D/mB1Yn0DajwaEmli7_bM94qZ5a7ZrAXfeJff1Pa_dYME=
=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; =
padding: 0; text-align: left; line-height: 1.5;">led to a high-level disput=
e between DC and Brussels</a>. Shortly after the fine was announced, the US=
Department of State announced its decision to sanction former Commissioner=
Thierry Breton, who led the DSA and DMA initiatives. It is concerning that=
tech companies have managed to sow division between the US and the EU, lon=
g-standing allies who, in the long run, share the objective of free and fai=
r digital markets.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;"><!-- notionvc: 0fcefb10-65ef-4fb5-a4bb-950064290021 --></p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;"><!-- notionvc: b69312be-93f6-488e-81a3-7e1b9343873b --></p>=20
<h2 class=3D"md-end-block md-p md-focus" style=3D"padding=
: 0; Margin: 0; word-wrap: normal; margin-bottom: 10px; Margin-bottom: 10px=
; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: =
0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0=
; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strict=
ness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff;=
--tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000=
; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored:=
0 0 #0000; line-height: inherit; margin: 0.8em 0px; white-space: pre-wrap;=
position: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); =
font-family: Georgia, serif; font-size: 16px; font-style: normal; font-vari=
ant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: sta=
rt; text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-text=
-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration: =
none;"><span class=3D"md-plain md-expand" style=3D"box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1, =
59, 92);"><span class=3D"notion-enable-hover" style=3D"font-size: 16pt;" da=
ta-token-index=3D"0"><span class=3D"notion-enable-hover" data-token-index=
=3D"0"><span class=3D"discussion-id-26a085ab-68c9-80ea-8edd-001ce34bbd7e no=
tion-enable-hover" data-token-index=3D"0">2026 is the name, digital soverei=
gnty is the game<!-- notionvc: ca3d5945-203f-41d3-8231-418c3ff448bc --></sp=
an><!-- notionvc: a3a7cd31-6c24-423e-a32a-36c636ca92ef --></span></span></s=
pan></h2>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">Many in Europe see the US government as backing unaccountable tech comp=
anies, going against democratic legislation and enforcement as protectionis=
t measures that undermine European sovereignty. This makes digital sovereig=
nty the <a title=3D"central theme of 2026 worldwide" href=3D"[link removed]
onemails.com/emails/tracking/click-link/6i6aJMQ3xxtwv84FbuZyQEBFyDGixOtVe8j=
rvsin3D4=3D/mB1Yn0DajwaEmli7_bM94vUlamuIVNa2Kewy9glXSJo=3D" target=3D"_blan=
k" rel=3D"noopener" style=3D"color: #0074d9; text-decoration: none; font-we=
ight: inherit; padding: 0; text-align: left; line-height: 1.5;">central the=
me of 2026 worldwide</a>, particularly in Europe. We will closely follow de=
velopments and contribute to these discussions to ensure a fair, transparen=
t, and accountable online advertising ecosystem worldwide.<!-- notionvc: a9=
18baac-4c5f-472c-93ff-dc29cf13b17c -->&nbsp;</p>=20
<h2 style=3D"padding: 0; margin: 0; Margin: 0; text-align=
: left; line-height: 130%; color: inherit; word-wrap: normal; font-weight: =
400; margin-bottom: 10px; Margin-bottom: 10px; font-size: 30px; font-family=
: Georgia, serif;"><span class=3D"md-plain md-expand" style=3D"box-sizing: =
border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-transl=
ate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y:=
0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximit=
y; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-col=
or: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-sh=
adow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; co=
lor: rgb(1, 59, 92);"><span class=3D"notion-enable-hover" style=3D"font-siz=
e: 16pt;" data-token-index=3D"0"><span class=3D"notion-enable-hover" data-t=
oken-index=3D"0"><span class=3D"discussion-id-26a085ab-68c9-80ea-8edd-001ce=
34bbd7e notion-enable-hover" data-token-index=3D"0">First chapter of 2026 b=
elongs to the Omnibus&nbsp;<!-- notionvc: b282893e-9540-496f-9af5-2d2bf801e=
d9d --></span></span></span></span></h2>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">This means that in 2026 Q1 we will most certainly focus on the Digital =
Omnibus and Digital Fitness Check Consultations that have been proposed by =
the European Commission.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">At the end of December, we touched on the Omnibus proposal being fast-t=
racked without a proper impact assessment and the risks that became apparen=
t. Following civil society backlash, the Commission opened a <a href=3D"htt=
ps://api.neonemails.com/emails/tracking/click-link/6i6aJMQ3xxtwv84FbuZyQEBF=
yDGixOtVe8jrvsin3D4=3D/mB1Yn0DajwaEmli7_bM94t4MAzzsA1Sr7-SslnRwVpw=3D" styl=
e=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: =
0; text-align: left; line-height: 1.5;">post-proposal consultation</a>, to =
which we will contribute.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">The Digital Fitness Check will be part two of this "simplification" pro=
cess of the digital rulebook, for which the Commission is <a href=3D"https:=
//api.neonemails.com/emails/tracking/click-link/6i6aJMQ3xxtwv84FbuZyQEBFyDG=
ixOtVe8jrvsin3D4=3D/mB1Yn0DajwaEmli7_bM94s8ZI7ImDhlU-n4A5jhBYEA=3D" style=
=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0=
; text-align: left; line-height: 1.5;">seeking feedback until March 11th</a=
>.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;"><!-- notionvc: 2285d66b-ad5f-434e-b4b5-f2e2e06e2a18 --></p>=20
<h2 class=3D"md-end-block md-p md-focus" style=3D"padding=
: 0; Margin: 0; word-wrap: normal; margin-bottom: 10px; Margin-bottom: 10px=
; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: =
0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0=
; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strict=
ness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff;=
--tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000=
; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored:=
0 0 #0000; line-height: inherit; margin: 0.8em 0px; white-space: pre-wrap;=
position: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); =
font-family: Georgia, serif; font-size: 16px; font-style: normal; font-vari=
ant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: sta=
rt; text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-text=
-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration: =
none;"><span class=3D"md-plain md-expand" style=3D"box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1, =
59, 92);"><span class=3D"notion-enable-hover" style=3D"font-size: 16pt;" da=
ta-token-index=3D"0"><span class=3D"notion-enable-hover" data-token-index=
=3D"0"><span class=3D"discussion-id-26a085ab-68c9-80ea-8edd-001ce34bbd7e no=
tion-enable-hover" data-token-index=3D"0">Legal boundaries for online adver=
tising practices to come for Google and Meta<!-- notionvc: a3e83448-3628-4c=
26-949a-9c6124eae455 --> <!-- notionvc: b282893e-9540-496f-9af5-2d2bf801ed9=
d --></span></span></span></span></h2>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">On December 8, the Commission quietly dropped <a href=3D"[link removed]
onemails.com/emails/tracking/click-link/6i6aJMQ3xxtwv84FbuZyQEBFyDGixOtVe8j=
rvsin3D4=3D/mB1Yn0DajwaEmli7_bM94jfF071msBsXwEWIh0lIMKY=3D" style=3D"color:=
#0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-ali=
gn: left; line-height: 1.5;">another bombshell</a>.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">Recall that in April 2025, <a href=3D"[link removed]
/tracking/click-link/6i6aJMQ3xxtwv84FbuZyQEBFyDGixOtVe8jrvsin3D4=3D/mB1Yn0D=
ajwaEmli7_bM94nfJO6XQTrVX7Q1AukplnXI=3D" style=3D"color: #0074d9; text-deco=
ration: none; font-weight: inherit; padding: 0; text-align: left; line-heig=
ht: 1.5;">Meta was fined</a> <a href=3D"[link removed]
racking/click-link/6i6aJMQ3xxtwv84FbuZyQEBFyDGixOtVe8jrvsin3D4=3D/mB1Yn0Daj=
waEmli7_bM94oU_PdkMSWzYBmqmy3kirDE=3D" style=3D"color: #0074d9; text-decora=
tion: none; font-weight: inherit; padding: 0; text-align: left; line-height=
: 1.5;">=E2=82=AC200 million</a> for violating the DMA with its initial con=
sent-or-pay model (March 2024=E2=80=93November 2025). The Commission explic=
itly did <em>not</em> assess the revised model introduced in November 2025=
=E2=80=94but said it would continue investigating. Buried in the latest pre=
ss release was a surprise: Meta will introduce a third model in January 202=
6. We will be waiting for this to provide our commentary on a very impactfu=
l decision for the online advertising ecosystem.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;"><span class=3D"EOP SCXW211069502 BCX0" data-ccp-props=3D"{&quot;1342331=
17&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;=
335559739&quot;:240}"><!-- notionvc: c48ccd9d-4bd9-44a1-afbe-5e3a6b04da97 -=
-></span></p>=20
<h2 class=3D"md-end-block md-p md-focus" style=3D"padding=
: 0; Margin: 0; word-wrap: normal; margin-bottom: 10px; Margin-bottom: 10px=
; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: =
0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0=
; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strict=
ness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff;=
--tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000=
; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored:=
0 0 #0000; line-height: inherit; margin: 0.8em 0px; white-space: pre-wrap;=
position: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); =
font-family: Georgia, serif; font-size: 16px; font-style: normal; font-vari=
ant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: sta=
rt; text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-text=
-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration: =
none;"><span class=3D"md-plain md-expand" style=3D"box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1, =
59, 92);"><span class=3D"notion-enable-hover" style=3D"font-size: 16pt;" da=
ta-token-index=3D"0"><span class=3D"notion-enable-hover" data-token-index=
=3D"0"><span class=3D"discussion-id-26a085ab-68c9-80ea-8edd-001ce34bbd7e no=
tion-enable-hover" data-token-index=3D"0">DROP it like it's your personal d=
ata that no one should be selling <!-- notionvc: 54f1eefa-8634-447d-b4ab-4e=
d2c2d0e270 --></span></span></span></span></h2>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;"><!-- notionvc: 17ae1e06-56ef-4339-9db1-5814fdf788d7 --></p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">Calling all Californians! The&nbsp;<a href=3D"[link removed]
m/emails/tracking/click-link/6i6aJMQ3xxtwv84FbuZyQEBFyDGixOtVe8jrvsin3D4=3D=
/mB1Yn0DajwaEmli7_bM94kdrlFJOC5OSI3Y-9FklE4E=3D" style=3D"color: #0074d9; t=
ext-decoration: none; font-weight: inherit; padding: 0; text-align: left; l=
ine-height: 1.5;">DROP</a> (Delete Request and Opt-Out Platform) website ha=
s been launched as part of the movement towards <a title=3D"consumers gaini=
ng control of their personal data" href=3D"[link removed]
s/tracking/click-link/6i6aJMQ3xxtwv84FbuZyQEBFyDGixOtVe8jrvsin3D4=3D/mB1Yn0=
DajwaEmli7_bM94q8lm52JF0rHMMX4YON6fI0=3D" target=3D"_blank" rel=3D"noopener=
" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; pad=
ding: 0; text-align: left; line-height: 1.5;">consumers gaining control of =
their personal data</a>. Rather than the previous time-consuming, expansive=
, and expensive process of individually opting out and requesting deletion,=
this tool allows all California residents to send a request for mass delet=
ion to 500 data brokers =E2=80=94 although the requests do not have to be p=
rocessed until August 1st, your job here is done.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">To all our Californians, holla if you need some help with the platform!=
=F0=9F=A4=8C If you're not a Californian, but would like to see a similar =
solution in your state, let your state legislative representatives know.</p=
>=20
<h2 class=3D"md-end-block md-p md-focus" style=3D"padding=
: 0; Margin: 0; word-wrap: normal; margin-bottom: 10px; Margin-bottom: 10px=
; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: =
0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0=
; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strict=
ness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff;=
--tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000=
; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored:=
0 0 #0000; line-height: inherit; margin: 0.8em 0px; white-space: pre-wrap;=
position: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); =
font-family: Georgia, serif; font-size: 16px; font-style: normal; font-vari=
ant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: sta=
rt; text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-text=
-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration: =
none;"><span class=3D"md-plain md-expand" style=3D"box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1, =
59, 92);"><span class=3D"notion-enable-hover" style=3D"font-size: 16pt;" da=
ta-token-index=3D"0"><span class=3D"notion-enable-hover" data-token-index=
=3D"0"><span class=3D"discussion-id-26a085ab-68c9-80ea-8edd-001ce34bbd7e no=
tion-enable-hover" data-token-index=3D"0">Friends of Fair Ads</span></span>=
</span></span><!-- notionvc: b32aa5b6-15ed-495d-bd41-fe44c80aec3a --></h2>=
=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">We <a href=3D"[link removed]
aJMQ3xxtwv84FbuZyQEBFyDGixOtVe8jrvsin3D4=3D/mB1Yn0DajwaEmli7_bM94hD-G3jN1_l=
Mqxhx9b7yUKg=3D" style=3D"color: #0074d9; text-decoration: none; font-weigh=
t: inherit; padding: 0; text-align: left; line-height: 1.5;">joined over 70=
other groups</a> with an interest in a more transparent and fair digital e=
cosystem to urge the European Commission to reject Google=E2=80=99s adtech =
trial remedies. Led by our friends at the <a href=3D"[link removed]
.com/emails/tracking/click-link/6i6aJMQ3xxtwv84FbuZyQEBFyDGixOtVe8jrvsin3D4=
=3D/mB1Yn0DajwaEmli7_bM94tbjkXaHVKXjmwzeQADKiVQ=3D" style=3D"color: #0074d9=
; text-decoration: none; font-weight: inherit; padding: 0; text-align: left=
; line-height: 1.5;">Open Markets Institute</a>, we signed on to the letter=
encouraging the breakup of Google=E2=80=99s monopoly. We have seen the out=
come of previous behavioral remedies and the power that has been left unche=
cked. All signatories believe that if we want a competitive and safer marke=
t, divesting is the remedy fit for the job.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">That is why this week we submitted comments to the European Commission =
in response to their consultation on Google's proposed remedies.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">We will continue to follow the developments regarding Google adtech cas=
e both in the US and the EU in 2026, and continue to be the strong voice in=
stopping the abuse that has plagued the online ads ecosystem for a decade.=
</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;"><!-- notionvc: 3dcd4dd4-9a21-4b86-b67b-c2b8805c298e --></p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">&nbsp;</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">Cheers to a new year!</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;"><!-- notionvc: 955668c8-fd6a-4b55-85d5-914aaa61243a --></p>=20
<div class=3D"OutlineElement Ltr SCXW211069502 BCX0">=20
<p class=3D"Paragraph SCXW211069502 BCX0" style=3D"color=
: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0;=
margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5;=
margin-bottom: 10px; Margin-bottom: 10px;"><span class=3D"TextRun SCXW2110=
69502 BCX0" lang=3D"EN-US" xml:lang=3D"EN-US" data-contrast=3D"auto"><span =
class=3D"NormalTextRun SCXW211069502 BCX0">The Check My Ads Team</span></sp=
an><span class=3D"EOP SCXW211069502 BCX0" data-ccp-props=3D"{&quot;13423311=
7&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;3=
35559739&quot;:240}">&nbsp;</span></p>=20
</div>=20
</div>=20
</div>=20
</div> <p style=3D"color: #3c4144; font-family: Open Sans,sa=
ns-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: l=
eft; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom:=
10px;"><!-- notionvc: 0c21e5fa-a1bd-4e00-81b4-12219797ca8e --></p> <p clas=
s=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; margin-bot=
tom: 10px; Margin-bottom: 10px; box-sizing: border-box; --tw-border-spacing=
-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; =
--tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale=
-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px;=
--tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw=
-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0=
0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: inherit; orphans: 4;=
margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret-color:=
rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: 'Open Sans', 'Clear =
Sans', 'Helvetica Neue', Helvetica, Arial, 'Segoe UI Emoji', sans-serif; fo=
nt-size: 16px; font-style: normal; font-variant-caps: normal; font-weight: =
400; letter-spacing: normal; text-align: start; text-indent: 0px; text-tran=
sform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-=
color: rgb(255, 255, 255); text-decoration: none;"><!-- notionvc: b7d0aa3c-=
a5b2-4fb1-b9c2-dd45476f9c31 --></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><h2 clas=
s=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; word-wrap:=
normal; margin-bottom: 10px; Margin-bottom: 10px; box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: i=
nherit; margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret=
-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: Georgia, seri=
f; font-size: 16px; font-style: normal; font-variant-caps: normal; font-wei=
ght: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text=
-transform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; backgr=
ound-color: rgb(255, 255, 255); text-decoration: none;"><span class=3D"md-p=
lain md-expand" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; =
--tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-ro=
tate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; =
--tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-r=
ing-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-o=
ffset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #000=
0; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><span class=3D"n=
otion-enable-hover" style=3D"font-size: 16pt;" data-token-index=3D"0">Check=
My Ads in the Wild =F0=9F=90=BE</span></span></h2> <p style=3D"color: #3c4=
144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margi=
n: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margi=
n-bottom: 10px; Margin-bottom: 10px;">=F0=9F=A4=A8 In <a href=3D"[link removed]
i.neonemails.com/emails/tracking/click-link/6i6aJMQ3xxtwv84FbuZyQEBFyDGixOt=
Ve8jrvsin3D4=3D/mB1Yn0DajwaEmli7_bM94ucP3erztqyxMdjJgQH3nLQ=3D" style=3D"co=
lor: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; text=
-align: left; line-height: 1.5;">The Record article about the risks coming =
with Meta=E2=80=99s new policy</a> using AI chats to serve targeted ads, <a=
title=3D"Arielle Garcia" href=3D"[link removed]
g/click-link/6i6aJMQ3xxtwv84FbuZyQEBFyDGixOtVe8jrvsin3D4=3D/mB1Yn0DajwaEmli=
7_bM94tffi8gTlm4DdWSuO02WW7s=3D" target=3D"_blank" rel=3D"noopener" style=
=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0=
; text-align: left; line-height: 1.5;">Arielle Garcia</a>&nbsp;shared some =
concerns. As a privacy expert and advocate for reform and safety, she quest=
ioned whether sensitive information from chats will be used to train AI mod=
els or shape the ads that people see =E2=80=94 for example, targeting peopl=
e who have shared their race or gender, or =E2=80=9Cproxy audiences=E2=80=
=9D by not sharing a user=E2=80=99s diabetes diagnosis but sharing that the=
y are discussing World Diabetes Day.</p> <p style=3D"color: #3c4144; font-f=
amily: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margi=
n: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 1=
0px; Margin-bottom: 10px;">=F0=9F=94=8D&nbsp;<a href=3D"[link removed]
ils.com/emails/tracking/click-link/6i6aJMQ3xxtwv84FbuZyQEBFyDGixOtVe8jrvsin=
3D4=3D/mB1Yn0DajwaEmli7_bM94j_2ZQ3fmPV_kxcKqhXkNe8=3D" style=3D"color: #007=
4d9; text-decoration: none; font-weight: inherit; padding: 0; text-align: l=
eft; line-height: 1.5;">Arielle made Mi3=E2=80=99s top 25 media stories of =
2025</a>! In the February article following the <a href=3D"[link removed]
emails.com/emails/tracking/click-link/6i6aJMQ3xxtwv84FbuZyQEBFyDGixOtVe8jrv=
sin3D4=3D/mB1Yn0DajwaEmli7_bM94vev5X3gVoBjf4zzS4lCl7c=3D" style=3D"color: #=
0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-align=
: left; line-height: 1.5;">Adalytics report</a>, Arielle spoke about how br=
ands may be unknowingly funding child sexual abuse material despite adverti=
sing through vendors that are certified for brand safety by TAG and accredi=
ted by the MRC. In response to the report, Check My Ads filed a complaint a=
gainst TAG and worked with U.S. senators to step in, demand answers, and ru=
n their own investigation into this.</p> <p style=3D"color: #3c4144; font-f=
amily: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margi=
n: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 1=
0px; Margin-bottom: 10px;">=F0=9F=9A=80&nbsp;<a href=3D"[link removed]
ils.com/emails/tracking/click-link/6i6aJMQ3xxtwv84FbuZyQEBFyDGixOtVe8jrvsin=
3D4=3D/mB1Yn0DajwaEmli7_bM94rWJG0nMCuTIfbZkrENKhjs=3D" style=3D"color: #007=
4d9; text-decoration: none; font-weight: inherit; padding: 0; text-align: l=
eft; line-height: 1.5;">Arielle made Mi3=E2=80=99s top 25 media stories of =
2025 =E2=80=94 twice</a>! The second article, written in June, Arielle chat=
s about the submission Check My Ads made to the ACCC regarding the Omnicom-=
IPG merger. She explains how this mega-merger of tech giants =E2=80=9Cwould=
be detrimental to advertisers who effectively overpay for less effective m=
edia placement, and anti-competitive toward smaller agencies that cannot ne=
gotiate similar kickbacks.=E2=80=9D</p> <p style=3D"color: #3c4144; font-fa=
mily: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin=
: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10=
px; Margin-bottom: 10px;"><!-- notionvc: f48fc0a6-c509-42f0-894a-bb81e2b6f7=
1d --></p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-serif; f=
ont-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-s=
ize: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><!-=
- notionvc: 186a8082-44ea-4ab9-b72c-8144bda7aa2d --></p> <p style=3D"color:=
#3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; =
margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; =
margin-bottom: 10px; Margin-bottom: 10px;"><span class=3D"EOP SCXW226776808=
BCX0" data-ccp-props=3D"{&quot;134233117&quot;:false,&quot;134233118&quot;=
:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}"><!-- notionvc:=
d6009fdd-b7ba-4257-b731-65c3e91db72d --></span></p>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]--><!--[if mso]></center><![=
end-if]-->
</figure>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]--><!--[if mso]></center><![=
end-if]-->
</figure> <p style=3D"color: #3c4144; font-family: Open Sans=
,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align=
: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bott=
om: 10px;"><!-- notionvc: d019eb5d-112a-4206-bd9f-83aa8f7129dd --></p> <p s=
tyle=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400=
; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line=
-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><!-- notionvc: 1bf=
bd8db-e5b6-4846-a054-bc9d46b16ea7 --></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><p class=
=3D"align-center" style=3D"font-weight: 400; Margin: 0; margin-bottom: 10px=
; Margin-bottom: 10px; background: #ffffff; padding: 10px 10px 20px; font-f=
amily: Georgia, serif; font-size: 22pt; line-height: 24pt; color: #fe483a; =
max-width: 480px; text-align: center; margin: auto;">Fund the work</p>=20
<table class=3D"button expanded email-button mceNonEditable"=
style=3D"border-spacing: 0; border-collapse: collapse; padding: 0; vertica=
l-align: top; text-align: left; Margin: 0; width: 100%; max-width: 480px; m=
argin: 0px auto;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
size: 12pt; line-height: 1.5; border-collapse: collapse;">=20
<table class=3D"mceNonEditable" style=3D"border-spacing:=
0; border-collapse: collapse; padding: 0; vertical-align: top; text-align:=
left; max-width: 100%; width: 100%;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-ali=
gn: left;">=20
<td style=3D"word-break: normal; overflow-wrap: break=
-word; vertical-align: top; font-family: Open Sans,sans-serif; padding: 0; =
margin: 0; Margin: 0; background-color: #fe483a; color: #ffffff; border-col=
lapse: collapse; font-size: 18px; font-weight: 400; line-height: 28px; text=
-align: center; border: 0 solid #fe483a;">
<center style=3D"width: 100%; min-width: 100%;">
<a class=3D"titan__email-button mceEditable" style=
=3D"box-sizing: border-box; font-family: Open Sans,sans-serif; text-decorat=
ion: none; display: inline-block; width: 100%; padding-left: 0; padding-rig=
ht: 0; border-radius: 0; color: #ffffff; line-height: 28px; text-align: cen=
ter; border: 0 solid #fe483a; font-weight: bold; padding: 20px 0px 20px; fo=
nt-size: 16pt;" title=3D"DONATE" draggable=3D"false" href=3D"[link removed]
onemails.com/emails/tracking/click-link/6i6aJMQ3xxtwv84FbuZyQEBFyDGixOtVe8j=
rvsin3D4=3D/mB1Yn0DajwaEmli7_bM94r6amCEv0Gur2V8bgydEGZ0=3D" target=3D"_blan=
k" rel=3D"noopener" data-bgcolor=3D"#fe483a" data-bordercolor=3D"#282968" d=
ata-textcolor=3D"#FFFFFF" data-url=3D"[link removed]" da=
ta-text=3D"DONATE" data-borderradius=3D"0">DONATE</a>
</center></td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table> <p style=3D"color: #3c4144; font-family: Open Sans,=
sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align:=
left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-botto=
m: 10px;">&nbsp;</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
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4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; marg=
in: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; marg=
in-bottom: 10px; Margin-bottom: 10px;"><span style=3D"font-family: arial, h=
elvetica, sans-serif; color: rgb(1, 59, 92); font-size: 10pt; line-height: =
14pt !important;">Check My Ads Institute is a non-profit 501(c)3 organizati=
on. <br>=E2=80=A8Tax ID/EIN: 87-1895699</span></p></th>=20
<th class=3D"columns large-6 small-12 last default" style=3D"=
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; margin-bottom: 10px; Margin-bottom: 10px;"><span style=3D"font-family: ar=
ial, helvetica, sans-serif; color: rgb(1, 59, 92); font-size: 10pt; line-he=
ight: 14pt !important;">Have any questions or comments? =E2=80=A8Reach out =
to us at [email protected]</span></p></th>=20
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Hey friends,

Happy 2026, we hope the holiday season and New Year has been good to you. Check My Ads is hitting the ground running. We have big plans for 2026 and can’t wait to share them with you!


Here, there, and officially on LinkedIn!

In very exciting news, we launched a policy-centric newsletter on LinkedIn! Our community is spread far and wide and is ever-growing, and so are we!

We will be dropping all things policy-related — breaking down the always-changing landscape, dishing the hot policy goss, and of course, all the updates for things shared today. Hope you come and hang 🫶

The policy newsletter can come straight to your inbox — set your newsletter preferences here!




The year ended with a bang

We had a busy end of the year!

We submitted a paper to inform the Forum on Information and Democracy’s upcoming policy brief on actionable ways to move the advertising market toward funding public-interest media and loosening adtech's grip on journalism. We laid out three practical, evidence-based policy proposals, with one large call to action: for the EU to create an independent regulator for digital advertising. There are many ways to restore fairness in the market and many tools at our disposal to do so — but it starts with a commitment to clear governance, accountability, and transparency.

We submitted our feedback regarding the draft Joint Guidelines of the European Commission and European Data Protection Board (EDPB) on the Interplay between the Digital Markets Act (DMA) and the General Data Protection Regulation (GDPR) — the two powerful legal tools in the EU that exist to dismantle disproportionate data power, keeping the internet fair, competitive, and free from harms against consumers, publishers, advertisers, and society. If these two pieces of legislation are aligned, they will be a force that protects the rights of European consumers and enables fair competition in the markets; however, if they are misaligned, they may do more harm than good.

We support the Joint Guidelines and are excited to see how the future unfolds. Our comment highlights five areas where the guidance could be clearer and stronger to improve fairness and ensure a safer and more transparent digital ad ecosystem. We also raised concerns about the new Digital Omnibus Regulation proposal, as gatekeepers may use it to dodge the DMA rules. We recommend that the upcoming Joint Guidelines close such pathways.




Is the EU rolling back digital regulations?

The Digital Services Act (DSA) and the Digital Markets Act (DMA) work together to make digital services safe for users and society, and make digital markets fair, competitive, and accountable. As US companies dominate digital markets, this set of regulations affect many of these dominant US-based tech firms.

Some in the US government see enforcement of the DSA and the DMA as "taxing" US tech companies. The US Secretary of Commerce, Howard Lutnick, is urging the EU to “roll back” some of the digital rules, suggesting that such relaxation may be followed by the US companies agreeing to “possibly a trillion dollars of investments a year".

The European Commission is sending mixed messages: on the one hand, it pushes for the Digital Omnibus, which is aimed at "simplifying" the digital rulebook - in other words, making it attractive for the US tech companies. On the other hand, the DSA and DMA enforcement are only speeding up.

The European Commission issued a €120 million fine against X in December for breaching the DSA rules on platform transparency. The imposed fine has led to a high-level dispute between DC and Brussels. Shortly after the fine was announced, the US Department of State announced its decision to sanction former Commissioner Thierry Breton, who led the DSA and DMA initiatives. It is concerning that tech companies have managed to sow division between the US and the EU, long-standing allies who, in the long run, share the objective of free and fair digital markets.




2026 is the name, digital sovereignty is the game

Many in Europe see the US government as backing unaccountable tech companies, going against democratic legislation and enforcement as protectionist measures that undermine European sovereignty. This makes digital sovereignty the central theme of 2026 worldwide, particularly in Europe. We will closely follow developments and contribute to these discussions to ensure a fair, transparent, and accountable online advertising ecosystem worldwide.
First chapter of 2026 belongs to the Omnibus

This means that in 2026 Q1 we will most certainly focus on the Digital Omnibus and Digital Fitness Check Consultations that have been proposed by the European Commission.

At the end of December, we touched on the Omnibus proposal being fast-tracked without a proper impact assessment and the risks that became apparent. Following civil society backlash, the Commission opened a post-proposal consultation, to which we will contribute.

The Digital Fitness Check will be part two of this "simplification" process of the digital rulebook, for which the Commission is seeking feedback until March 11th.


Legal boundaries for online advertising practices to come for Google and Meta

On December 8, the Commission quietly dropped another bombshell.

Recall that in April 2025, Meta was fined €200 million for violating the DMA with its initial consent-or-pay model (March 2024–November 2025). The Commission explicitly did not assess the revised model introduced in November 2025—but said it would continue investigating. Buried in the latest press release was a surprise: Meta will introduce a third model in January 2026. We will be waiting for this to provide our commentary on a very impactful decision for the online advertising ecosystem.


DROP it like it's your personal data that no one should be selling



Calling all Californians! The DROP (Delete Request and Opt-Out Platform) website has been launched as part of the movement towards consumers gaining control of their personal data. Rather than the previous time-consuming, expansive, and expensive process of individually opting out and requesting deletion, this tool allows all California residents to send a request for mass deletion to 500 data brokers — although the requests do not have to be processed until August 1st, your job here is done.

To all our Californians, holla if you need some help with the platform! 🤌 If you're not a Californian, but would like to see a similar solution in your state, let your state legislative representatives know.
Friends of Fair Ads

We joined over 70 other groups with an interest in a more transparent and fair digital ecosystem to urge the European Commission to reject Google’s adtech trial remedies. Led by our friends at the Open Markets Institute, we signed on to the letter encouraging the breakup of Google’s monopoly. We have seen the outcome of previous behavioral remedies and the power that has been left unchecked. All signatories believe that if we want a competitive and safer market, divesting is the remedy fit for the job.

That is why this week we submitted comments to the European Commission in response to their consultation on Google's proposed remedies.

We will continue to follow the developments regarding Google adtech case both in the US and the EU in 2026, and continue to be the strong voice in stopping the abuse that has plagued the online ads ecosystem for a decade.





Cheers to a new year!



The Check My Ads Team










Check My Ads in the Wild 🐾

🤨 In The Record article about the risks coming with Meta’s new policy using AI chats to serve targeted ads, Arielle Garcia shared some concerns. As a privacy expert and advocate for reform and safety, she questioned whether sensitive information from chats will be used to train AI models or shape the ads that people see — for example, targeting people who have shared their race or gender, or “proxy audiences” by not sharing a user’s diabetes diagnosis but sharing that they are discussing World Diabetes Day.

🔍 Arielle made Mi3’s top 25 media stories of 2025! In the February article following the Adalytics report, Arielle spoke about how brands may be unknowingly funding child sexual abuse material despite advertising through vendors that are certified for brand safety by TAG and accredited by the MRC. In response to the report, Check My Ads filed a complaint against TAG and worked with U.S. senators to step in, demand answers, and run their own investigation into this.

🚀 Arielle made Mi3’s top 25 media stories of 2025 — twice! The second article, written in June, Arielle chats about the submission Check My Ads made to the ACCC regarding the Omnicom-IPG merger. She explains how this mega-merger of tech giants “would be detrimental to advertisers who effectively overpay for less effective media placement, and anti-competitive toward smaller agencies that cannot negotiate similar kickbacks.”



















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