Pouches are becoming a more relevant trend in popular culture
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Jan. 15, 2026
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Viral “Zynfluencer” TikTok videos may be linked to growing oral nicotine pouch sales ([link removed])
Viral videos on TikTok and engagement with unpaid “Zynfluencers” may play a role in the increased market growth of these products, according to new research from Truth Initiative. The prevalence of pouch-related content on TikTok not only spreads the message that pouches are cool and harmless, but also shows their evolution from a niche, largely unknown product into a relevant trend in popular culture, echoing a pattern observed a decade ago with JUUL.
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What to know about quitting Zyn ([link removed])
As oral nicotine pouches ([link removed]) from brands like Zyn, On!, Velo, and Rogue become more widespread, people are raising questions about the risk of nicotine addiction and how to quit using pouches, as well as whether pouches can help people quit smoking or vaping. Here are some frequently asked questions and tips for quitting nicotine pouches for good.
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Register for the first 2026 Youth Engagement Alliance webinar ([link removed])
Join the Youth Engagement Alliance ([link removed]) (YEA) for their first webinar of the year on January 21, 2026, to hear from researchers and join the discussion about new and emerging nicotine products and tobacco industry marketing tactics. The YEA supports adult coordinators who work with youth in public health and tobacco prevention and control efforts, providing resources and connecting youth engagement professionals to a network of youth coordinators, program managers, and activists in the field.
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Arizona: Attorney General Kris Mayes announced a consent judgment resolving a lawsuit against Pro Source Supply LLC over the illegal sale of tobacco and nicotine products to underage consumers in Arizona. The judgment required Pro Source to pay $460,000 in restitution, civil penalties, and attorneys' fees.
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California: Attorney General Rob Bonta announced the publication of the Unflavored Tobacco List, a list of unflavored tobacco products that are lawful for sale under California’s flavored tobacco restrictions, with anything not on the list being deemed ineligible for sale.
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202.454.5555 | truthinitiative.org
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