Dear NRDC Activist,

Every year, more than 1 million acres of the Canadian boreal forest — the world’s largest intact forest — are cut down to make disposable paper products like toilet paper, paper towels, and facial tissue. This destruction is unnecessary, reckless, and driven by corporate profit.

For the seventh year in a row, NRDC’s latest The Issue with Tissue report found that Procter & Gamble (P&G) remains one of the worst offenders, relying heavily on carbon-rich, climate-critical forests to make its products.

As one of the world’s biggest toilet paper manufacturers, P&G has a critical role to play in saving the boreal by making products that use innovative and sustainable alternative fibers like recycled content — and that don’t use old-growth forests. And with the company’s new President and CEO in place this month, now is a critical moment to demand change.

Sustainability-minded consumers like you can send a clear message: Stop degrading forests for tissue products. Send your letter to P&G President and CEO Shailesh Jejurikar today.

What’s At Stake
The Canadian boreal forest is one of the planet’s most important defenses against climate change. It stores 208 billion tons of carbon — that’s decades of fossil fuel pollution. But when industrial logging clearcuts these old-growth forests, that carbon is unleashed, wreaking havoc on the environment.

Clearcutting also destroys habitat for threatened wildlife like boreal caribou and threatens the lands and ways of life of Indigenous communities.

Tell P&G’s new President and CEO to change course — before our forests are gone forever.

What We’re Doing Together
Public pressure is already driving real change.

Here are two clear examples of how the actions of consumers like you help compel these companies to change their policies, create alternatives, and reduce deforestation and forest degradation:

• For the first time since NRDC launched The Issue with Tissue sustainability scorecard, P&G released a product that did not earn an F — the grade reserved for products made almost entirely from forest fiber, which has nearly double the climate impact of recycled content alternatives. Its Charmin Ultra Bamboo product earned a B for using more sustainable bamboo, proving better options are possible. This new, more sustainable product from P&G is a step in the right direction, even as it continues to use large volumes of forest fiber for its flagship brands like Charmin.
• Kimberly-Clark, maker of Kleenex and Cottonelle and one of P&G’s biggest competitors, adopted a policy steering the company away from sourcing fibers from old-growth and primary forests, including the Canadian boreal. This shift was a direct result of NRDC’s pressure campaign — and made possible because people like you took action.

The momentum is on our side. P&G’s own products show that sustainably made tissue is achievable — and their competitors have already committed to changing the way they do business.

Now it’s time for P&G to stop exploiting forests for profit. Please send your message right away.

Sincerely,

Shelley Vinyard
Director, Global Nature, International
NRDC