Dear John,

Inequality Media just tested a new set of public persuasion videos about Trump’s failed economic policies, and the results are incredible.

Usually, if our videos shift people’s opinions by 3-4 points, that’s considered a win. But these videos are moving people in our direction by 12 to 14 points!

Obviously, we are going to push these videos out far and wide to the 22+ million people who see our content each week online. But what about all the people who don’t regularly check Instagram, TikTok, or Twitter/X? We need to reach them too.

So we’ve decided to try something completely different: Billboards.

With your help, we can get our most effective messages out to tens of millions of people who we’re currently missing — and with American democracy teetering on the brink, there’s no time to waste.

Will you make a monthly donation to help Inequality Media educate the public and put up billboards around the country to hold Trump accountable for his failed economic policies?

We know that people who see our videos on social media are more likely to support our position on issues like health care, inflation, and tax cuts. The challenge now is to reach the tens of millions of Americans who aren’t seeing our content online — and I can think of no better way to reach them than with billboards.

So right now, we’re testing new variations of our most effective messages redesigned for billboards. Once we’ve identified the most persuasive billboards, we’ll put them up in as many high-traffic areas as possible for as long as it takes.

But I’ll be honest. This won’t be cheap. In order to break through, we’ll need to put billboards in high-visibility locations around the country and keep them up long enough that people take notice. But I believe it’s worth it.

So if you’re as excited about this idea as I am, please make a monthly donation to Inequality Media and help get our billboards up and running in as many places as possible!

Thank you,

Robert Reich
Inequality Media