‘You Got This Day’ aims to engage and encourage New Year’s quitters who relapse

On Jan. 9, 2026, Truth Initiative aims to encourage and inspire anyone who relapsed after quitting nicotine as a New Year’s resolution by bringing back “You Got This Day,” a national moment dedicated to recommitting to goals with proven support.

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Monitoring a rapidly changing nicotine market: flavored “smart” vapes, oral nicotine pouches, and stronger disposables

According to a new report from Truth Initiative, the tobacco industry continues to engineer products that appeal to young people including high-tech “smart” vapes and flavored oral nicotine pouches, while disposable e-cigarettes grow stronger and cheaper.

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Apply now: Youth Advocates of the Year Awards

For over 25 years, the Campaign for Tobacco-Free Kids has hosted the Youth Advocates of the Year Awards (YAYA) to honor outstanding youth advocates, emerging leaders, and public health champions who are leading the way to the first tobacco-free generation. Young people and youth-led coalitions are invited to apply for an individual or group award by January 16, 2026.

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This week in tobacco policy news

Pennsylvania: Governor Shapiro signed into law a bill creating a nicotine electronic cigarette directory that would be maintained by the state Attorney General.
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