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Hi there, it's Dylan, Deb's Campaign Manager.
I hope you are having a joyful and restful holiday season. As we close out the year, I wanted to share a quick strategy memo on the state of Deb's race in New Mexico and why your support right now is essential to success in 2026.
But before you read my full memo below, will you please consider making a donation of $5, or anything at all, to help reach our $50,000 goal before the end of the year?
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Deb for New Mexico Campaign Strategy Memo
Dec. 29, 2025
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STATE OF THE RACE: This is NOT a safe blue seat.
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- The party of New Mexico's governor has flipped every eight years for decades.
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- Races up and down the ballot here are getting closer and closer, with Democratic margins SHRINKING between 2018 and 2024.
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- With an outgoing two-term Democratic governor, Republicans are expecting to flip this seat. Deb is already facing right-wing attacks and multiple self-funding multimillionaire GOP opponents, and this race could see unprecedented dark money pouring into New Mexico.
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WHO DEB IS: Deb's running a different kind of campaign.
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- Unlike her opponents, Deb doesn't come from wealth, and she's not backed by billionaires — this campaign is powered by the people.
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- In the first six months of the campaign, she built a true grassroots movement, visiting and earning support in all 33 counties in New Mexico and holding events in every corner of the state.
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- From Shiprock to Las Cruces, Deb has stood alongside workers fighting for better wages – even joining picket lines – listened to people struggling with healthcare, affordability, safety in their communities and more.
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- She’s ready to make progress for New Mexican families and fight for a brighter future for each and every one of us. And with Donald Trump slashing programs like Medicaid and SNAP, the stakes couldn't be higher.
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But she can’t do it alone.
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HOW CAN YOU HELP? This is where you come in
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- A grassroots campaign like this one relies on everyday people like you chipping in what you can, when you can — $5 here, $25 there, that's how Deb is going to raise the resources she needs to keep New Mexico blue.
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- We know this will be one of the most competitive and expensive races in the country next year. If we wait until then to kick our fundraising into high gear, it'll already be too late.
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- To set us up for success, we have an ambitious — but necessary — end-of-year goal of $50,000. Reaching this goal will ensure Deb can fight back against her self-funding opponents' attacks, get ads on the air in critical markets, and continue traveling across the state connecting with voters.
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Thank you for reading and for anything you're able to contribute. I know it means the world to Deb to have you on our team, and we are all so so proud of the movement we are building together.
Best wishes for a safe and happy new year,
Dylan McArthur
Campaign Manager
Deb for New Mexico
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