Hi Taxpayer. By now, you know about the University of Missouri-Columbia (UMC):  

• 320 dogs (including puppies) may be crippled and killed 
• They suffer and die in muscular dystrophy tests 
• Tomorrow, this NIH-funded lab may approve another  round of torture 

3X Your Gift >>
One-time gifts are tripled before midnight 12/31

10X Your Gift >>
Monthly gifts are TENFOLD matched by 11:59 pm!

You also know all about White Coat Waste (WCW): 

You Give. We Win. They Survive. 

Now, I hope you’ll give me two minutes to convince you why that’s far more than just a tagline. It’s our promise. 

Step 1: You Give. 

Email fundraising is effective. We’ve found that email appeals — especially during all-hands-on-deck emergencies like the UMC rapid response campaign — are the quickest way to raise the money required to shut down labs. 

Nearly 80% of our work is funded by grassroots donors who give to fundraising appeals like this: 

Here’s the actual email appeal we sent on March 23, 2017. That’s when our investigators first needed your help to EXPOSE the Dept. of Veterans Affairs (VA) dog lab in Richmond.

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Monthly gifts are TENFOLD matched by 11:59 pm!

And this: 

Here’s the actual email appeal we sent you seven years ago. On November 12, 2018, we launched a rapid response campaign at the VA and needed your help to CLOSE its Richmond dog lab. 

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Monthly gifts are TENFOLD matched by 11:59 pm!

Our average donation from these emails? 

About $20. 

Step 2: We Win. 

But Taxpayer, your $20 goes a long way. 

You see, the moment you give to these emails, we’re able to finance our investigative research, media, advertising, litigation, lobbying, and more.

It’s how we pay for our winning campaigns. 

Case in point: after you and WCW’s grassroots army donated to my email fundraisers, this happened: 

This is ABC News’ headline from November 2, 2022. I love winning! It's why we send so many emails. 

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Monthly gifts are TENFOLD matched by 11:59 pm!

Six-month-old puppies. Latex injected into their arteries. Tethered to a treadmill. Forced to run in heart attack tests.  

No anesthesia. No pain relief. 

The Richmond lab at the Dept. of Veterans Affairs was the most painful dog experimentation laboratory in the entire federal government…  

And it was SHUT DOWN by our rapid response email campaign!  

WCW is proud to be the only animal protection group to successfully close federal dog labs in nearly 20 years.

Bottom line: WCW = White Coat WINS. 

But ONLY when you chip in to our emails.

Step 3: They Survive.  

Of course, winning is a means to an end: saving dogs, puppies, and other animals abused in our government’s labs — the P.O.W.s, or Prisoners of Waste! 

Here’s the actual email appeal I sent on March 30, 2018, when I needed your help to RELEASE the VA survivors. 

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Monthly gifts are TENFOLD matched by 11:59 pm!

As you can see here, the VA planned to stick a needle in these hounds, kill them, and incinerate them… like garbage.  

So, I wrote an urgent email appeal. You stepped up.  

Then, this happened: 

This is ABC News from April 29, 2021. You gave. Then, we made the VA RETIRE survivors like Garnet. 

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Monthly gifts are TENFOLD matched by 11:59 pm!

Taxpayer, meet Garnet. She was once known as hound #210332 at the VA’s treadmill and heart attack lab in Richmond.  

Here’s the VA’s actual receipt for Garnet:  

As you can see, she was purchased from the very same puppy mill that NIH shopped at:  

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One-time gifts are tripled before midnight 12/31

10X Your Gift >>
Monthly gifts are TENFOLD matched by 11:59 pm!

But because YOU gave money to our rapid response email fundraiser, WCW rescued Garnet and the P.O.W.s and got them into loving homes… where they belong:

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One-time gifts are tripled before midnight 12/31

10X Your Gift >>
Monthly gifts are TENFOLD matched by 11:59 pm!

You Give. We Win. They Survive. 

Taxpayer, as you can see, this isn’t a mere tagline. It’s not just a bumper sticker slogan. And it’s not meaningless marketing.  

It’s our PROMISE!  

Let’s do it again for UMC’s 320 — and others! Here’s your secure link: https://whitecoatwaste.org/UMCDogs.

Justin Goodman Senior Vice President White Coat Waste

P.S. Taxpayer, I really want to save UMC’s 320 pups. Heck, I’d even adopt them myself!  That’s why we recently sent you our emergency plan to give this lab the WCW treatment.  

But right now, our fundraising is down 47%. If you don’t give, then we don’t win. And if we don’t win, these dogs and others will suffer and die.… Please send help! 

3X Your Gift >>
One-time gifts are tripled before midnight 12/31

10X Your Gift >>
Monthly gifts are TENFOLD matched by 11:59 pm!

🔓 EMERGENCY DEADLINE: 12/31 at 11:59 PM 

Taxpayer, this is the year's most important deadline. 
Commit to a monthly tax-deductible donation (even just $1/month) and a generous supporter will TENFOLD match your first gift — giving us 10X today for our rapid response effort! 

Make it monthly for maximum impact — TEN times the power to shut down labs! 

One-time contributions are tripled. Here’s an idea of what your gift could pay for:  

Give $3.20 >> We get $9.60 
Pay for advertising & more to reach ten decision makers. 

Give $20 >> We get $60 
Pay for advertising & more to expose NIH to 120+ taxpayers & pet owners. 

Give $50 >> We get $150 
Fight in the courts & more to release receipts NIH is hiding. 

Give $100 >> We get $300 
Lobby Congress & more to end NIH's muscular dystrophy lab. 

Give $250 >> We get $750
Launch media investigations & other efforts to expose NIH.

Give $500 >> We get $1,500 
Help retire NIH lab survivors & more. 

Give $1,000 >> We get $3,000 
End the #1 muscular dystrophy dog lab & make history!

Give Other >> Triple It!
One-time gifts are 3X matched!