Dear Friend,

Our 48-Hour 4X Match Challenge ends at midnight tonight. We haven't heard from you yet, so I wanted to make sure you saw Michael's email below. Can I count on you to rush a gift right now while it can still be quadruple-matched to help provide care and support and fuel promising research?

Donate Now

I really hope we hear from you within the next few hours — I don't know if we can reach our $150,000 goal by midnight without you.

If you've been waiting for the right moment to make your first gift to the fight against Alzheimer's, this is it. Please make your year-end gift by midnight tonight, while it can still go 4X as far to help provide care and support now, as well as fuel research toward future breakthroughs. As always, your generosity is greatly appreciated.

With my thanks,
Donna McCullough
Chief Operating Officer

---------- Forwarded message ---------
From: Michael Reich, Alzheimer's Association
Sent: Saturday, December 27, 2025
To: You
Subject: 🚨Today only: Make 4X the impact in the fight against Alzheimer's.
Ends at midnight tonight!
Alzheimer's Association DONATE NOW
LAST CHANCE: 4X Match Challenge
The countdown clock may not reflect your time zone, but the deadline for the match is midnight local time, December 27.
Dear Friend,

We are so close to unlocking this rare 4X matching gift, but we still need you.

This extraordinary opportunity is brought to us by John and Debbie Majoras, who have pledged to match every gift received 4X — up to $150,000. Your first gift today can have QUADRUPLE the impact on helping to provide care and support and advancing critical research.

Donate Now

For loved ones impacted by Alzheimer's, time is of the essence. Your gift during our 48-Hour 4X Match Challenge can go 4X as far to help us move closer toward our goals for the new year, which include:
  • Enhancing care and support for the over 7 million Americans living with Alzheimer's disease and the nearly 12 million family members and friends providing their unpaid care.
  • Accelerating research toward new methods of early detection, treatment, prevention and, ultimately, a cure.
  • Advancing public policy that will increase federal research funding and support those impacted by Alzheimer's.
  • Raising awareness about the importance of early detection and accurate diagnosis.
We're almost out of time, Friend. Our 48-Hour 4X Match Challenge ends at MIDNIGHT. This is a critical moment where your contribution can make all the difference in furthering our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.

If we don't meet our goal by midnight tonight, we risk missing out on urgently needed resources that enable us to provide quality care and support as well as drive research forward to discover new treatments and, one day, a cure.

Please rush your gift now while it can still have 4X the impact.
$16 CAN BECOME $64 >>
$30 CAN BECOME $120 >>
$50 CAN BECOME $200 >>
MATCH MY GIFT 4X NOW >>

I know how much you care for the more than 7 million people in the United States whose memories, independence and lives are being stolen by Alzheimer's. Perhaps you know someone personally affected by the disease. With only hours left to make a year-end gift that can be quadrupled in impact, I'm urging you to join the fight with your first gift right now, which can be made as a tribute in their honor. Together, we can deliver so much help and hope for every single person affected by this cruel disease through resources like:
  • Our free 24/7 Helpline (800.272.3900), offering confidential support and information to people living with the disease, caregivers, families and the public.
  • ALZNavigator, an online tool that provides a customized action plan with information, educational programs and local resources for people living with dementia and their caregivers.
  • ALZConnected®, a free online community designed for people living with dementia and those who care for them.
It's unusual to have such a powerful 4X matching gift opportunity — so please give before midnight while your donation can be quadrupled in impact.

With hope for the year ahead,

Michael Reich
Chief Marketing Officer
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P.S. You have just a few hours left for that gift to be matched 4X to provide even more help and hope. Don't wait one minute longer to make your first gift while it can still be QUADRUPLE-matched to help us fight Alzheimer's today and in the year to come. Thank you for understanding the urgency of this request.
Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support.

Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601
© 2025 Alzheimer's Association. All rights reserved.
800.272.3900 | alz.org® | Donate

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