There's something so satisfying about wrapping up a year with reflection, connection, and a few laughs. Join us as we relive the highlights below that made this year so perfectly Minnesotan.

your year in clicks

you and 4,359 others just had to know... 

how to fill a calendar with unique Minnesota happenings

it should be no surprise: the state fair is always a fave

Explore Minnesota’s Fair Hype is Real email received the most clicks out of any other email in 2025 (that’s 13,792 tappy-taps to be exact) 

the reel no one could resist

This social shoutout got 61.1% of all video clicks

you had to share the deets

760

The number of times people shared their State Fair plans

SEE THE MOST SHARED EMAIL >>

550

people forwarded how to celebrate the Purple One

SEE THE SECOND-MOST SHARED EMAIL >>

433

people needed to share these iconic Minnesota vibes

SEE THE THIRD-MOST SHARED EMAIL >>

11,842

The number of "Let's do this!" messages sent to the group chat

(estimated, but we feel confident with this guess)

your tastebuds called the shots

we can't say that we blame you

11

THE NUMBER OF TIMES FOOD WAS IN A SUBJECT LINE

(sorry, not sorry - you opened every single one)

burgers

YOUR MOST TALKED ABOUT ARTICLE >>

y'all had feelings. p.s. we welcome all emails with your burger recommendations here.

trending

OUR VIRAL VEGGIE >>

spoiler alert: it's corn

outdoor adventures you couldn't get enough of

you deemed these enticing subject lines pop-you-lar

your minnesota mood:

comfortably curious

You're officially 40% cozy comforts and 60% outdoors obsessed, with a 100% chance of being found wearing flannel.

2025 is nearly wrapped

see ya next year

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DON'T MISS THE TOPICS YOU LOVE, RIGHT TO YOUR INBOX

from top to bottom: Fair Hills Resort in Detroit Lakes, photo by Paul Vincent  |  Kites on Ice Festival in Buffalo, photo by Buffalo Chamber of Commerce  |  Minnesota State Fair in St. Paul, photo by Pail Vincent  |  video still: Canadian Pacific Holiday Train  |  The Briar in Minneapolis, photo by Matt Lien  |  Bebe Zito in Minneapolis, photo by The Market at Malcom Yards courtesy of Meet Minneapolis  |  Shucked video still from Broadway America  |  Gooseberry Falls in Two Harbors, photo by Micah Kvidt  |  Paisley Park in Chanhassen, photo by Paul Vincent

YOUR TEN MUST-DO THINGS THIS WINTER IN MINNESOTA >>

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