I wanted to reach out and ensure you saw Donna's email. This month gets so busy, and I'd like to share this exceptional opportunity with you again before it ends tomorrow at midnight:
It's urgent that we continue fueling research to fight this devastating disease and provide care and support for everyone affected. Thank you in advance for helping us make the most of this opportunity to achieve TRIPLE the impact in the fight against Alzheimer's and to bring greater help and hope to millions.
Best,
Michael Reich
Chief Marketing Officer
---------- Forwarded message --------- From: Donna McCullough, Alzheimer's Association Sent: Sunday, December 7, 2025 To: You Subject: 💜 You are critical to our work.
Your gift today can bring triple the help and hope.
Dear Friend,
Alzheimer's disease is an escalating global public health crisis and fighting to end it must be a priority for all of us. One in three older adults dies with Alzheimer's or another dementia, and there are over 7 million Americans living with Alzheimer's.
You have a critical role in our fight to defeat this disease. Thanks to our community of donors, families have found support, and researchers have made much-needed progress. I appreciate your commitment to the fight to end Alzheimer's, which is why I'm asking you to make your first gift to our Keep Up the Momentum 3X Match Challenge.
For the next three days, you can make an incredible three times the impact in the fight against Alzheimer's and all other dementia. A generous supporter, the JTMF Foundation, has pledged to match all gifts — up to $275,000 — until tonight at midnight. Made in honor of loved ones they've lost to Alzheimer's, the trustees of the foundation have chosen to have their gift support Project ECHO® to improve access to best-practice care and resources within local communities. Your first gift today will support our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.
You can have 3X the impact on:
Providing essential care and support resources like our free 24/7 Helpline (800.272.3900), ALZNavigator™ and ALZConnected®.
Advancing critical research, so we can learn more about this fatal disease and find newer, more accurate ways to diagnose, treat and, ultimately, cure Alzheimer's and all other dementia.
Strengthening our efforts to make Alzheimer's a national priority through our advocacy work at the federal and state levels.
Thank you in advance for your support in our fight. We couldn't do it without you.
Sincerely,
Donna McCullough
Chief Operating Officer
P.S. Gaining your support has never been more urgent. We're working hard to protect and advance research, care and support for the millions of people living with Alzheimer's disease and those who love them. But we need you to join us now. Please make your first gift today.
Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support.
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