Dear John,

Today is GivingTuesday! Your inbox is probably full of requests from many worthy organizations asking for your generosity in challenging times. Family farmers are among those who have had a particularly tough year. That's why on this global day of giving, we're asking you to stand with Farm Aid; because when you support family farmers, you're also strengthening the communities we share.
 
As Farm Aid celebrates our 40th year, we're grateful for your support because it furthers our mission to celebrate and bolster family farmers by connecting them to the resources they need to thrive, providing emergency relief when disasters strike, fighting for fair farm policies and building the movement for family farm food.
 
We're especially thankful to Willie's Remedy+ this GivingTuesday for generously pledging a $40,000 matching donation in honor of Farm Aid's 40th anniversary!

Won't you please join with others making gifts to Farm Aid and double your impact right now?

Please join us this GivingTuesday to stand with family farmers! Here's how you can help:

1. Make A Gift Now
   Your donation is doubled today and will help us reach our matching gift goal thanks to our generous match sponsor, Willie's Remedy+.
    
2. Spread the Word
   Want to see your good deed go even further? Help us get the word out on social media! Post your favorite food and farm photos or tell people why you love Farm Aid and use the hashtags #GivingTuesday and #FarmAid. You can even start your own fundraising campaign to raise even more funds for Farm Aid.
    
3. Eat Well, Do Good
   Finally, don't forget to share your support of family farmers every day by eating good food grown in your community.

Please give today and make your donation go even further thanks to Willie's Remedy+. Your support matters to family farmers, our communities and to everyone who eats!
 
THANK YOU!

Steve Snyder
Development Director
Farm Aid