In an unprecedented crisis, an unprecedented coalition.
Ad Council Create + Change | July 2020
The Ad Council's Newsletter for Social Good
The COVID-19 pandemic and police brutality against Black Americans are crises that demand action. Read on to learn more about our latest work on these urgent issues—as well as our new efforts to help those who are struggling with food insecurity and unemployment.
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OUR POWERFUL NEW VIDEO: FIGHT FOR FREEDOM
Since 2015, our Love Has No Labels campaign has championed diversity in all forms. Our new PSA, “Fight For Freedom,” challenges non-Black Americans to take a hard look at everyday freedoms they take for granted—like going for a run, or sleeping safely in their own bed. To learn more about how to take action in the fight for racial justice, visit LoveHasNoLabels.com.
Watch the new PSA, here: [link removed]
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NEW COVID-19 MESSAGES FROM SAMUEL L. JACKSON, AWKWAFINA AND MORGAN FREEMAN
Our ongoing coronavirus response efforts have been seen nearly 20 billion times and garnered $312 million in donated media. The work continues with two critical new messaging efforts:
• Morgan Freeman, Ellen Pompeo and Jamie Foxx are part of our new #MaskUpAmerica campaign that stresses the importance of wearing a face covering to save lives—check out one of the new videos here:
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• Samuel L. Jackson, Awkwafina, Helen Mirren and The Rock have joined forces to encourage COVID-19 survivors to donate plasma because their antibodies can help others fight the virus—check out “The Fight Is in Us” here:
[link removed]
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HELP FOR THOSE SEEKING NEW CAREER OPPORTUNITIES
Nearly 18 million Americans are out of work amid the pandemic. This week we launched a new campaign to help job seekers of all ages and backgrounds build their skills so they can #FindSomethingNew. For more information, visit FindSomethingNew.org.
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BLACK LIVES MATTER
In partnership with Black Lives Matter, we’re distributing PSA versions of their tribute to George Floyd and the Black lives lost to police brutality. The video is a powerful call for each and every one of us to take action in the fight against systemic racism. Watch “Rest in Power, Beautiful” here:
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MORE NEWS
-In partnership with NowThis, our weekly livestream series has recently featured Human Rights Campaign President Alphonso David, YouTuber and activist Amber Whittington, and The Hate U Give author Angie Thomas. Tune in on our Facebook page every Wednesday at 1pm EST.
-With kids spending more time at home and gun sales on the rise, our End Family Fire campaign released new creative to remind parents and caregivers that it’s critical to store guns securely.
-And as record numbers of Americans struggle with food insecurity, this new PSA for our Ending Hunger campaign encourages people to donate to Feeding America.
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