This Black Friday, spend with purpose. If you donate now, your donation will be worth double thanks to two donors who agreed to gift match our fundraising.

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Many Nukak were forced into desolate resettlement camps outside of their territory.

Dear Jack,

Navigating the endless deals and non-stop ads of Black Friday can be exhausting. This year, spend with purpose. We’re inviting you to recognize the profound difference your money could make in the fight for Indigenous peoples’ lands and lives. Jack, will you give back this Black Friday?

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To ensure our integrity and independence, Survival rejects funding from governments and anyone who violates Indigenous peoples’ rights. We depend on the generosity of our supporters to continue our vital work with Indigenous people like the Nukak as they fight to return to their ancestral land.

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Until the 1980s, the Nukak lived in the Colombian Amazon, refusing contact with outsiders. But after missionaries, colonizers, coca growers and armed groups brutally invaded their land, more than half the Nukak were wiped out. The survivors were driven off their ancestral land into resettlement camps that barely met their most basic needs and exposed them to sexual exploitation, drug and alcohol dependency, and forced labor in illegal coca plantations.

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Campaigns by local Indigenous organizations, amplified globally by Survival, led to the official creation of the Nukak Indigenous Reserve in 1993. But their land is still being invaded and exploited, their forest stripped, and their home plagued with conflict. Jack, this is a crucial political moment in Colombia: the current government is more sympathetic to the Nukak than previous administrations—but its term will be over in 2026. Please help us push for change now.

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At no extra cost to you, your gift today will be matched by two generous donors up to the value of £90,000 / $120,000 – meaning it will go twice as far in this vital fight. Jack, can we count on you this Black Friday?

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Thank you,

Caroline Pearce
Director

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