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“The reality is, the overwhelming majority of universities are struggling to put butts in seats. And they need to do everything that they can to make it easier for students and their families,” said Kevin Krebs, founder of the college admission consulting firm HelloCollege.
This has never been as true as now, when the number of high school graduates entering higher education is about to begin a projected 15-year drop, starting with the class now being recruited. That’s on top of a 13 percent decline over the last 15 years.
Milianys Santiago, who lives in Hamilton, New Jersey, was waiting for a tour to start at Pace University as a video on repeat showed exuberant students and drone footage of the leafy, 200-acre grounds about 30 miles north of New York City, where the university also has a campus.
Pace was one of 130 New York state colleges and universities that during October waived their application fees of from $50 to $90 per student, per school. That’s just one of the ways it’s trying to make admissions easier.
“That was a little eye-opening, when we received that letter,” Sueane Goodreau of Ithaca, New York, said about the free application offer as she waited for a tour of Pace’s campus with her high school senior son, Will. Compared to when her older daughter applied to college just three years ago, said Goodreau, “it does feel a little more receptive.”
There was an even bigger incentive offered by Pace: Prospects such as Santiago and Goodreau who visit are promised an additional $1,000 a year of financial aid if they enroll.
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