John, I want to give you fair warning that this email is longer than usual, but I do hope you’re able to spare a couple of minutes to read the whole thing.

With less than a year until Election Day, my team and I are working on our game plan for the remainder of this neck-and-neck race, and the outline of that plan is below.

If you’re in a hurry and you don’t have time to read it all, my feelings won’t be hurt (too badly). Having said that, we’re only a week out from our $75,000 End-of-Month fundraising benchmark, so if you’re able to chip in a quick grassroots donation to power our campaign before closing this email, that would really make my day.

If you’ve made it this far — hey 👋 thanks for being here.

Right, so this is obviously oversimplifying things a bit, but in the spirit of not emailing you an entire novel, I did my best to distill our campaign’s plan into three action items:

Everything, Everywhere, All at Once

The most important thing we can do to set ourselves up for success is talk to as many people as possible, in as many places as possible.

We’re talking to Republicans, Democrats, Independents, and anyone in between.

Look, people get their news and consume media differently. While I’ve already spoken to loads of people in person, some folks probably first heard about my campaign on social media, while others might have learned about it through TV, their newspaper, or the radio.

The point here is that there are still a TON of people who’ve yet to hear from us, and others still who might not even know much about the election or my background.

We know that once folks hear about my vision for a better, more equitable Iowa that puts people over politics, they’re very, very likely to support our campaign.

That’s why even though we just wrapped my 100 Town Hall Tour, I’m already looking forward to doing it again in 2026. It’s also why we’re training volunteers, recruiting and training staff, and running a strong digital program.

Focus on the Issues that Matter

Everywhere I go, Iowans — regardless of their political leanings — tell me they’re sick of partisan talking points and a government that doesn’t work for them.

They understand that partisan insiders and special interests are pulling the strings, gaming the system, and putting politics over people — all while pitting communities against one another.

That’s why while they’re in Washington, hiding from their constituents, I’m on the ground having tough but necessary conversations about the issues that actually matter.

Folks are worried about massive cuts to food assistance programs and losing their health care coverage.

They’re concerned that we’re losing jobs and opportunities to neighboring states as our economy continues to struggle.

They don’t like the government underfunding our public school system in favor of a voucher program with zero transparency.

That’s why we’re talking about bringing jobs back to Iowa, and making sure our kids have the same opportunities we did.

We’ve got a plan to bring opportunity and innovation back to our state, and make it a place where folks want to stay and raise a family.

Build the Biggest, Most Vibrant Grassroots Coalition in Iowa History

Traveling the state, meeting with voters, having important conversations, holding town halls and other community events… It's a lot.

But it’s 100% necessary, and how we’re going to win.

Taking on the powers that be and the partisan insiders won’t be easy, and they’re backed by wealthy special interests, but we’ve got something they don’t:

This grassroots team.

It’s growing bigger by the day as more folks hear from us, but we can’t afford to slow down now. We need to continue growing our grassroots network and laying the groundwork for victory, and empowering people to have conversations about the importance of this race.

We’ve got a plan to win this thing, and I’m confident that if we can execute on all three of these action items, we’ll be in good shape.

Can I count on your support to help put our plan into action and put ourselves on solid footing as this race continues to heat up and we prepare for 2026? If so, please chip in $25 or $50 today to help out!

If you’ve saved your payment information with ActBlue Express, your donation will go through immediately.

I really appreciate you taking the time to read all this!

—Rob Sand