John,

In pain, starving and unable to move for days, over 10 million baby sheep in Australia, as young as 2 weeks old, suffer for fashion every year. These poor lambs have skin around their tails and genitals cut off without any pain relief -- often an area bigger than the palm of a hand. The wounds take weeks to heal, get infected and are immensely painful -- a torturous practice that has long been proven unnecessary.

Some of the biggest household names like H&M, Hugo Boss, and Patagonia have already made strong commitments to source cruelty-free wool, proving that it is possible to put animal welfare first. But influential industry players like GAP, Michael Kors and Superdry, still lag behind -- abandoning compassion for cash.

With our global community of millions, we can build an international movement to force fashion giants to choose compassion over cruelty to protect lambs from mutilation and to demand live lamb cutting bans worldwide:

Tell GAP, Michael Kors, Superdry and others: Choose cruelty-free wool!

Live lamb cutting isn’t necessary. Thousands of farmers have already ditched the cruel practice, showing that humane, pain-free alternatives are possible.

Despite this, live lamb cutting exists because wool is the most popular animal fabric in fashion and over half of global wool comes from Australian mutilated lambs. And that’s why the Australian industry u-turned on their decision to phase it out more than 20 years ago -- putting profit over animal welfare.

But public pressure can save millions of lambs from mutilation. Many producers are already phasing it out, while more than 140 global brands have signed a letter to the Australian wool industry to end the practice by 2030. Today, we can make big players of the industry choose compassion over cruelty:

Tell GAP, Michael Kors, Superdry and others: Choose cruelty-free wool and save innocent lambs from mutilation!.

We know our pressure works -- just last year, we forced global tourism giant TUI to introduce a ban on shark-fin transportation on their planes. Today, we can win again -- and ensure no more baby sheep will suffer for fashion.