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[ [link removed] ]Close up of an adult Gentoo penguin in the wild with two penguin chicks
huddled close.

John,

For fourteen endless years, fifteen Gentoo penguins have been trapped in
the basement of a London tourist attraction, cut off from sunlight, wind,
and icy waters they were born to swim in.

In the wild, Gentoo penguins are the fastest swimming birds on Earth –
sleek, powerful, and playful. Underground, they’re prisoners for profit,
held captive inside SEA LIFE London’s windowless “ice world”, diving in a
pool barely two metres deep and breathing recycled air instead of sea
breeze.

But now, lawmakers are finally starting to take notice. An official motion
has been introduced in the UK’s Parliament calling out this cruelty
and with enough public pressure, we can seize this momentum to end the
captivity once and for all!

We have to move fast – Parliament goes on recess soon so we’re at a
critical moment to take the pressure to boiling point and push more
lawmakers to back this penguin-saving motion before it’s too late.

Will you chip in now to fund a major campaign push to free the Gentoo
penguins trapped beneath London – and defend all animals from
exploitation?



[ [link removed] ]I'll donate
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SEA LIFE London isn’t a small independent aquarium. It’s part of Merlin
Entertainments, one of the world’s biggest entertainment corporations,
co-owned by Blackstone Group, the Canada Pension Plan Investment Board
(CPPIB), and Kirkbi, the private investment arm of the LEGO family.

While the penguins suffer, these companies profit – wrapping cruelty in
“family-friendly fun” and calling it conservation. For too long, they’ve
gotten away with it. But if enough of us chip in, we could change that
by: 

* Ramping up lobbying to get MPs to back the parliamentary motion,
flooding their inboxes, running targeted ads in key constituencies,
and making it politically impossible to ignore this cruelty.

* Mobilizing Canadian citizens and pensioners to pressure the CPPIB with
a clear message: our pensions should never fund animal cruelty 

* Launching a creative media campaign exposing LEGO’s family-friendly
image to the suffering of real penguins kept underground by their
business partner – reaching parents, fans, and the global LEGO
community with one simple truth: cruelty is not child’s play.

Together, these tactics can turn outrage into unstoppable pressure,
causing SEA LIFE London a global embarrassment until the penguins are
freed. Thousands of us are already demanding that lawmakers force SEA LIFE
to end this cruel exhibit – now we have to ramp up the pressure to take
this campaign to the finish line.

Will you urgently chip in now to help give these penguins their first
glimpse of the sky – and keep fighting against animal exploitation? 



[ [link removed] ]I'll donate
$3[ [link removed] ]I'll
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Your donation will help power Ekō and our campaigns worldwide fighting for
people and the planet.

When Ekō members learned about Mincho the dolphin trapped in a hotel tank
in Mexico, our campaign helped shut down the facility and push for a
national ban on marine mammal captivity. Now, the fifteen penguins trapped
in SEA LIFE London’s basement need us to do it again. Let’s do it,
together. 



  Thanks for all that you do,  
Allison and the Ekō team



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More information:

[ [link removed] ]Calls for London Aquarium penguins to be released BBC 19 October 2025

[ [link removed] ]Penguins Don’t Belong in Basements Ekō

[ [link removed] ]'Sea Life penguins must get the life they deserve' BBC 11 November 2025

[ [link removed] ]Early Day Motion: Penguins at Sea Life London Aquarium UK Parliament 09
September 2024

 

Ekō is a worldwide movement of people like you, working together to hold corporations accountable for their actions and forge a new, sustainable path for our global economy.

Please help keep Ekō strong by chipping in $3. [link removed]