Michigan Consumer Protection Launches Abbott Elementary-Inspired Consumer Protection Campaign

LANSING – Today, Michigan Attorney General Dana Nessel announced the launch of the next themed campaign from the Department of Attorney General’s new consumer protection social media account, MI Consumer Protection (@MIConsumerWatch). Inspired by the ABC series “Abbott Elementary,” the campaign uses themes from the show to help Michigan consumers “study up” on common scams and learn how to stay ahead of bad actors seeking to take advantage of them. A teaser video is now available on YouTube, giving viewers an introduction to the campaign. 

“Consumer protection is something we all have to keep learning about,” Nessel said. “Scams are constantly evolving, and this campaign delivers important information in an engaging, familiar way to help Michiganders stay a step ahead of fraudsters.” 

Running now until November 28, the Abbott Elementary campaign will feature posts, videos, and consumer alerts designed to educate residents about evolving scam tactics and highlight the Department’s resources for staying informed. The campaign will cover topics such as consumer laws, AI scams, skimming and shimming, fake college websites, ransomware, and offer tips for safer online shopping. 

Residents can follow @MIConsumerWatch on Facebook, Instagram, X, and LinkedIn. For more information about the Michigan Consumer Protection Team, visit its website at mi.gov/consumerprotection.