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Reform’s voters are not united. They are a fragile coalition pulled together by frustration, not a shared vision for the country. Reform’s voters do not share a single worldview. They also divide sharply on what matters most to them. Some are driven by the cost of living. Some care about nature and local fairness. Others focus on workers’ rights and economic inequality. Many feel politically abandoned and have turned to Reform out of frustration, not ideology. Views on immigration are also far more mixed than the headlines suggest. ❌ While some segments are strongly anti-refugee, others are concerned about local pressures rather than immigration itself. People are worried about immigration for different reasons and they want solutions that help their communities. When politicians try to mimic Reform to win them back, it fails. It strengthens Farage, it punishes vulnerable people, and it sidelines those who are already working hard to hold their communities together. Our polling shows there is a better path. ✔️ Large parts of Reform’s coalition could be reached through a fair economy, decent services and a sense that politicians are listening again. These voters are not lost. They want stability and a future where things work. John, a Reform government is not inevitable. Their support is shaky, and when we organise early and speak directly to people, we can start to shift the mood before local elections arrive early next year. If you want to help stop Nigel Farage shaping the country’s future, please take our Never Nigel pledge today. It’s the first step in joining thousands of others up and down the UK working to show people that Reform UK offers no solutions. Add your name here👇
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