Tell Spotify: Stop running Immigration and Customs Enforcement (ICE) propaganda recruitment ads NOW!
Dear MoveOn member,
Millions of users across the U.S. are being exposed to Immigration and Customs Enforcement (ICE) ads against their will while they are simply trying to listen to music or stream a podcast. Spotify, along with other major streaming platforms, has agreed to run ads to recruit more ICE agents—and it's as disturbing as it sounds.1
The ads use fearmongering language to describe immigrants—many of whom may be listeners on Spotify. They urge people to "fulfill your mission to protect America"2—meanwhile, ICE agents are terrorizing cities across the country, violating people's basic rights, and snatching people with no due process.3 This is straight up Trump administration propaganda that should not be given a platform.
It's egregious that Spotify is allowing its platform—centered on music and creativity—to be co-opted by the Trump administration to be a mouthpiece for ICE and its harmful and unlawful raids. Add your name to the petition to demand that they stop the ads NOW!
Spotify is a music streaming platform—not a government recruitment site. Listeners don’t want to be bombarded with propaganda while trying to listen to their favorite artists—let alone when it uses dehumanizing and offensive language to villainize their friends, family members, and neighbors.
And when Spotify rightly faced outrage and backlash from customers about the ads, they instead doubled down on their decision, claiming that the ads didn't violate advertiser policy. Despite the fact that their policy clearly prohibits ads that “promote stereotypes or negatively portray or attack an individual or group on the basis of race, religion, gender identity or expression, ethnicity, nationality, sexual orientation, veteran status, age, disability or other characteristics associated with systemic discrimination or marginalization."4
And trust us, these ads promote stereotypes.
If offensive ICE recruitment ads don't meet the threshold of policy violation for Spotify, that’s a problem in their policy and the ads. And they need to not only cancel their contract with ICE but also revise their advertiser policy to prevent this from happening in the future.
Together, we can remind Spotify that their listeners, not their advertisers, call the shots. Will you sign the petition to demand that they cancel their contract with ICE and create policies to ensure this never happens again?
Listeners are not the only ones speaking out against the ads—artists are, too.
Millions of artists are platformed on Spotify, and they are also negatively affected by the major streaming company’s decision to sidle up to ICE and the Trump administration. One popular band, Thursday, issued a statement: “We join the wider independent musical community in calling upon Spotify to remove any and all ICE recruitment advertising from its platform." They followed up asking for support: "A single voice is tiny but collective action is mighty, so please join us."5
We need to join together and leverage our power as listeners, consumers, and artists. Spotify is hoping to ride out the wave of opposition so they can curry favor with the Trump administration and pocket the profits from ICE recruitment ads that are negatively impacting our communities and democracy.
Well, we aren’t backing down.
Add your name to the petition to demonstrate to Spotify and other major streaming platforms that we refuse to listen to hateful propaganda—and if they refuse to stop the ads, we’ll refuse to subscribe.
Thanks for all you do.
–Aliya, Kelsey, Mia, Seth, and the rest of the team
Sources:
1. "Dystopian ICE recruitment ads tell users to 'fulfill your mission' on Spotify, HBO Max and other streaming services," The Independent, October 16, 2025
https://www.the-independent.com/news/world/americas/us-politics/ice-recruitment-ads-spotify-streaming-b2846634.html
2. "Spotify users boycott streaming platform over ICE recruitment ads," Euronews, October 22, 2025
https://www.euronews.com/culture/2025/10/22/spotify-users-boycott-streaming-platform-over-ice-recruitment-ads
3. "'Brazen, midday kidnappings:' LA immigration sweeps violate Constitution, lawsuit says," Cal Matters, July 2, 2025
https://calmatters.org/justice/2025/07/la-immigration-raids-lawsuit/
4. "Advertising Policies," Spotify, accessed October 29, 2025
https://adshelp.spotify.com/HelpCenter/s/article/advertising-policies-US?language=en_US
5. "News: Thursday Takes a Stand Against Spotify Regarding Ice Recruitment Ads," New Noise Magazine, October 27, 2025
https://newnoisemagazine.com/news-thursday-take-a-stand-against-spotify-regarding-ice-recruitment-ads/
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