Dear John,

Today is the final day of our October matching campaign, and we’re still short of our goal of 500 new Life Defenders (monthly donors) to help us launch our new, in-person expansion.

I so hope you’ll decide to join us as a Life Defender!

There are many reasons why someone may choose to partner with us in this specific way.

Whether it’s because of the convictions of their faith, or because they have been personally impacted by abortion, or because they believe in our particular approach to solving this problem, or simply because they want to save babies, the motivations are as unique as each person.

Let me share one example with you: the Cannon family.

This precious family is part of a group called the Rose Circle — monthly donors who sacrificially give at a level of $215 or more. They recently shared the following quote with us when asked about why they give monthly to Live Action:

“As a pro-life family, we are so honored to partner with Live Action as members of the Rose Circle. We stand behind Lila and her entire team 100%! We know there is much work to be done for the pro-life cause, and we are confident that our investment is well spent. May God continue to bless the incredible work being done by Lila and everyone at Live Action.”

John, we know that every gift given, whether one-time or monthly, is an act of trust, an investment built on the knowledge that your hard-earned money, freely given, will yield a return. Not of dollars and cents but of lives saved, minds changed, and ultimately, a culture transformed for the better.

We never take for granted the support you give us.

But I want to share with you why it is that we’re specifically looking for Life Defenders this month.

As you’ve heard from other members of the Live Action team over the past two weeks, we’re in the middle of a historic expansion. New programs are being launched, and existing ones are being reworked to make them stronger and more impactful than ever.

All of this is taking place while we continue our commitment to producing high-quality digital content for the sole purpose of exposing the evils of abortion and celebrating the beauty of life in order to change hearts and minds.

To do this, more generous partners like the Cannons are needed on an ongoing basis.

Monthly gifts are the lifeblood of our organization. They allow powerful, life-affirming messages to continually influence a changing landscape.

This new expansion needs partners and sustainers who are ready to stay the course, and I believe you are one of them, John.

Join the Life Defenders before midnight tonight to have your first monthly gift TRIPLED thanks to a generous matching challenge grant: give.liveaction.org/monthly-donor-campaign

Whether it’s a monthly gift of $10, $20, $50, or even $215, your support will make a dramatic difference in changing culture and saving lives from abortion.

As you make your gift, I invite you to think about your specific “why.” Your story matters, and it can inspire others to join the fight in defense of life.

Thank you for being a vital part of this lifesaving mission!

For Life,

Liz Urban

Donor Service Manager