CREATE+CHANGE
OCTOBER 2025


As we head into fall, we’re energized by the momentum across our campaigns and partnerships—and the meaningful impact they’re having in communities nationwide.

With the flu season underway, we’re reminding families that a flu shot can help protect against serious illness. We also launched the next phase of our “Agree to Agree” campaign with new resources and creative to support health care professionals and empower them to engage in conversations around firearm injury prevention—and on the blog, we interview our partners from Ogilvy Health and Real Chemistry to unpack the creative thinking behind the campaign’s newest work. Also on the blog, we spotlight how creator content is accelerating the shift toward skills-first hiring in a roundtable discussion with leaders from LinkedIn and Opportunity@Work.

Keep reading for more campaign launches, new data and ways to get involved!

New Creative Empowers Doctors to Support Firearm Injury Prevention

86% of adults say they’ve never been asked by a physician whether there are firearms in the home—despite strong evidence that these conversations lead to
safer storage practices. That’s why we partnered with the American Medical Association and a coalition of health care leaders to launch the next phase of our “Agree to Agree” campaign, empowering health care professionals to confidently and compassionately engage patients in conversations about firearm injury prevention. Our new digital resource hub features fact sheets, toolkits and conversation guides to help clinicians navigate these conversations. In addition to the hub, we launched complementary creative, developed by Ogilvy Health, that uses everyday clinical moments—like nutrition and car seat safety—to help normalize conversations around firearm injury prevention. Watch the powerful creative today!

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Stronger Together This Flu Season

October marks the start of flu season, which causes tens of millions of illnesses, hundreds of thousands of hospitalizations, and tens of thousands of deaths in the U.S each year. That’s why we’re proud of our partnership with the American Medical Association to remind Americans that getting a flu shot is one of the most effective ways to protect yourself and reduce the risk of severe illness. See how we're showing up this flu season!

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Celebrating Campaign Excellence and the Power of Collaboration

We’re proud to be recognized with several honors that celebrate the impact of our campaigns and the power of our partnerships. The David Ogilvy Awards named us a finalist for work from our Adult Mental Health, Veterans Crisis Prevention and Alzheimer’s Awareness campaigns. We’re also honored to be a finalist for The Anthem Awards’ Nonprofit of the Year, a reflection of the values that guide our work. And we’re thrilled to celebrate Gray Media, whose support of our Buzzed Driving Prevention campaign earned them the 2025 Catalyst Award (pictured)—their donated airtime helped reach nearly every U.S. household and delivered over $6.5 million in media value. These recognitions remind us that when we work together, progress follows.

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Roundup:

- On the blog, our partners at Ogilvy Health and Real Chemistry share how they developed the creative for our recent “Agree to Agree” launch—crafting messages that help health care professionals feel confident initiating conversations through cross-sector, integrated marketing.

- Also on the blog, we spotlight a conversation with leaders at Opportunity@Work, LinkedIn and an inspiring small business owner and creator on how creator content is accelerating skills-first hiring and redefining what opportunity looks like today.

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- By activating TikTok’s creator ecosystem for our "Ending Hunger" campaign with Feeding America, we showed how platform-native content can spark action and inspire change—and in our latest blog, we share the insights behind how this strategic media partnership drove real impact.

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- Campaign Impact: Latest campaign data reveals that those aware of our Secure Firearm Storage campaign were nearly four times more likely to seek out information on how to safely store their guns than those unaware.

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