FREE WEBINAR TODAY

Media Consumption During COVID-19: Getting the Most Out of Streaming TV

In the last few months, over-the-top (OTT) services like Hulu, YouTube and more have seen a surge in consumption like never before. During this session, you’ll discover how connected devices and streaming services are changing the way voters consume media — particularly during the current crisis.
Live @ 2 p.m. EDT
July 8
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Our panel of experts will discuss:

  • Stats on media consumption across OTT services and opportunities to leverage considering the cost of ads decreasing
  • The reach of OTT services and size of the viewing audience
  • Effective targeting methods
  • Budgeting and media buying considerations
  • Ensuring brand safety

Speakers Include: Lauren Richards, Senior Media Buyer, Sage Media; Kelly Georgia, Vice President, Data and Digital Partnerships, Deep Root Analytics; Rebecca Gudeman, Managing Director, Digital Advertising, FP1 Strategies; Kate Welsh, Media Director, Buying Time; and Rachel Rosenbloom, Manager, Partnerships, BuzzFeed
This webinar is eligible for one (1) A5 Distributing Communications (Message Dissemination) credit towards AAPC’s Communications Certificate. To learn more about achieving this Certificate, click here.
Not able to join us live? Register for the program and you'll receive the recording afterwards. 
AAPC's full webinar archives are available to members at all times. 
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