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*FOR IMMEDIATE RELEASE: *Sept. 22, 2025
*Contact: *DNR Office of Communications
[email protected]*

*Shelly Torkelson, Natural Resources Foundation Director of Communications
[email protected] or 602-481-4109

 

Cherish Wisconsin Outdoors Fund Hits $3 Million

"Endowment Protects Public Lands Across Wisconsin

"

*
MADISON, Wis.* – The Wisconsin Department of Natural Resources (DNR) and the Natural Resources Foundation of Wisconsin (NRF) [ [link removed] ] today announced that the Cherish Wisconsin Outdoors Fund has hit a new milestone: $3 million – an exciting win to celebrate on National Public Lands Day.

Established to protect, restore and improve habitat for Wisconsin's plants and animals, the Cherish Wisconsin Outdoors Fund [ [link removed] ] supports the conservation and management of our state's public lands for generations to come.

Wisconsin boasts over 1.5 million acres of publicly owned forests, prairies, streams, lakes and parks. Managing vast tracts of public land requires active stewardship: managing invasive species, restoring native ecosystems, enhancing wildlife habitat and improving public access.

The endowment provides a permanent source of funding for habitat improvement and ecological restoration across lands owned or managed by the state, such as state natural areas, parks, trails, and recreation, wildlife and fisheries areas as well as state forests.

"The Cherish Wisconsin Outdoors Fund presents an exceptional opportunity for all who enjoy and appreciate the outdoors to help support the stewardship of our public lands, which are a critical fabric to what makes Wisconsin great," said Eric Lobner, DNR Fish, Wildlife and Parks Division Administrator. "With the continued support of public land conservation through this endowment, our management efforts will continue to grow along with the fund as we work together to support Wisconsin's wild spaces and everything that depends on them."

*Growing Impact*

For every $1 million in the endowment, approximately $50,000 (5%) per year is distributed for land stewardship. The first disbursement was in 2017, funding conservation projects in Walworth and Dunn counties.

Last year, five high-priority habitat projects came to life in Calumet, Dane, Florence, Sauk and Vilas counties [ [link removed] ].

Grant funds in Vilas County were used to mow brush, apply herbicides and remove excess trees to reclaim forest openings and maintain natural frost pockets as open habitat. These openings support game species such as ruffed grouse and elk and several of the area's Species of Greatest Conservation Need [ [link removed] ], including the American woodcock and golden-winged warbler.

*Facts About The Cherish Wisconsin Outdoors Fund*


* 5% of license purchasers choose to donate.
* The average donation given is $4.27.
* It is a public-private partnership between the DNR (state) and NRF (a conservation nonprofit).
* 88% of donations come from purchasers of hunting and fishing licenses.
* It is an endowment fund created in 2013 by an act of the Wisconsin State Legislature to provide *a* *permanent source of funding to care for Wisconsin's public lands*.

"This milestone is exciting, but the truth is that it isn't enough when you consider all the challenges nature faces in Wisconsin," said David Clutter, NRF's executive director. "If everyone renewing their hunting or fishing licenses gave just $2, we could put $3 million into the fund every year. Then we would make some amazing headway."

Anyone who is interested can learn more about the Cherish Wisconsin Outdoors Fund or make a donation directly on the NRF's Cherish Wisconsin webpage [ [link removed] ]. Outdoor enthusiasts can also make a donation when renewing hunting, fishing or other licenses on Go Wild [ [link removed] ].







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