John —

This is not going to be a typical campaign. That won’t cut it in Texas.

We’re throwing out the DC playbook. It’s failed us too many times.

That’s why I launched this campaign with an unconventional launch video.

I wanted to make clear from day one that we were doing things differently.

If you haven’t seen it, please take a few minutes to watch our launch video, and then pitch in any amount to make sure we have the resources to go to every corner of Texas and talk to everyone.

WATCH + DONATE

This is the first major campaign launch video to be filmed vertically — optimized for the new social media landscape.

But while this campaign is cutting-edge, it’s also rooted in timeless values. So we didn’t shoot this video on digital — we shot it on film.

And unlike typical launch videos with quick cuts and lots of flashy editing, this video is one single shot. No cuts.

This is the mindset we’re bringing to this campaign.

We’re throwing out the rule book. We’re taking risks. And we’re trying new things.

That’s how we take back Texas. I hope you’ll consider pitching in a few bucks to be part of it.

DONATE

Let’s keep surprising people.

James

 

Paid for by Talarico for Texas

Talarico for Texas
PO Box 14508
Austin, TX 78761

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