Smoking in TV and movies is a common trigger that can lead to relapse

Truth Initiative

Sept. 11, 2025

For people quitting nicotine, on-screen tobacco use can put a quit attempt at risk

Research shows that on-screen tobacco imagery can make young people more likely to smoke and vape – but it may also hinder quit attempts for people of all ages. Coping with nicotine cravings is one of the biggest challenges for people quitting nicotine, and according to posts from the EX Community – the largest online social platform for people quitting nicotine – smoking in TV and movies is a common trigger that has the potential to lead to relapse.

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Educators’ perspectives on vaping in the classroom: A disruptive, pervasive problem

Educators continue to grapple with nicotine use in schools, reporting that vaping is “a daily issue” that disrupts learning and poses risks to academic performance, according to a new study from Truth Initiative. The stories shared by educators also indicate that youth vaping is an issue that extends beyond the classroom – and builds a powerful case for stronger policies that restrict youth access to cheap, flavored, and high-nicotine products.

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Quitting vaping? Here are 5 tips for handling nicotine withdrawal

Nicotine withdrawal affects both the brain and the body, and the cravings and emotions that come with withdrawal can feel overwhelming. However, there are methods to help people cope with nicotine withdrawal and find a quit that sticks.

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This week in tobacco policy news

New York State – Governor Hochul announced criminal charges against businesses for illegally shipping vaping products in violation of state law.
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Washington, D.C. – D.C. Attorney General Brian Schwalb announced a $1.2 million settlement with 7-Eleven for selling vapes and e-cigarettes within a quarter mile of middle and high schools in the city.
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