TODAY'S NEWS

Unsold Guinness beer used to fertilize Christmas trees

As the COVID-19 pandemic shut down bars, restaurants and venues across the world, the beer industry found themselves with the problem of what to do with unused beer. One creative solution: Guinness has reportedly been sending away kegs of beer to fertilize Christmas trees.

Hard seltzer summer is heating up

As cited by Brewbound, during the first eight-week period of the coronavirus outbreak the number of consumers purchasing spiked seltzer nearly doubled, with 44% of buyers being first-timers according to another report by Nielsen. Since it looks like hard seltzer is here for another summer, Inside Hook took a look at updates in the market and some upcoming trends to look out for.

Postmates: To go public or make a deal with Uber?

U.S. food delivery company Postmates had been planning on an initial public offering. However, after Uber’s failed attempt to buy Grubhub, it has turned their attention to acquiring Postmates. Uber’s offer is valued at about $2.6 billion, according to The Wall Street Journal.

DISTRIBUTOR EMPLOYEE SPOTLIGHT

Sean Quass
High Country Beverage
Johnstown, CO

America's more than 3,000 licensed beer distribution facilities employ more than 140,000 men and women across the country. The NBWA Employee Spotlight Program highlights standout beer distribution employees and showcases their achievements. Nominate an employee today!
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