I hope you had a chance to read Donna's email this morning about our 72-Hour Bonus Match Challenge. I'm reaching out one last time because we only have a couple of hours left and your support is urgently needed. We are so close to our goal, but we need your help to cross the finish line and ensure all gifts — up to $40,000 — can go twice as far in the fight against Alzheimer's disease.
The clock is ticking. Not only until the end of this special match challenge, but for those living with Alzheimer's as well. Every moment matters as symptoms progress. If you act before midnight, you can help provide them with care and support, as well as accelerate research to give us all hope for a cure.
With gratitude,
Michael Reich
Chief Marketing Officer
---------- Forwarded message --------- From: Donna McCullough, Alzheimer's Association Sent: Sunday, August 31, 2025 To: You Subject: 📢 This opportunity ends when the clock strikes midnight.
Our 72-Hour Bonus Match Challenge deadline is here!
Final Day of Our 72-Hour Bonus Match Challenge
See your gift matched 2X before the clock runs out.
The countdown clock may not reflect your time zone, but the deadline for the match is midnight, local time, August 31.
Today is the last day of this special opportunity, but for the nearly 12 million family members and friends providing unpaid care for someone living with Alzheimer's, today is a day that they watch symptoms progress. Today is one day closer to losing their loved one.But today, you have the power to provide them with twice the hope.
Friend, caregiving takes a tremendous toll not only during the summer, but all year round. Just as those living with Alzheimer's feel loneliness and isolation, so too can their caregivers. The increased responsibilities and stress can take a tremendous toll on their physical and emotional well-being.
Thanks to the generosity of our community, we are always here to push vital research forward while providing guidance, care and support for those affected by Alzheimer's, including:
ALZNavigator™: Caregivers can use this free, online tool to map out an action plan and get connected to tools they need today and for every step of this disease.
Our free 24/7 Helpline (800.272.3900): Our compassionate Helpline agents and master's-level care consultants are available around the clock to provide information, local resources, crisis assistance and emotional support.
ALZConnected®: Our online support groups help caregivers find a community of people with shared experiences and goals where they can ask questions, share ideas and provide understanding and comfort through this journey.
Tips to Manage Caregiver Stress: Relaxation techniques, daily exercise, eating right and other simple daily actions can bring much-needed relief from the overwhelming responsibility of caring for a loved one living with Alzheimer's.
In a few hours, our 72-Hour Bonus Match Challenge will end. So will your chance to make a gift that can have twice the impact on the lives of caregivers and the family members and friends they care for every day. We have Roy Robbins to thank for this limited-time opportunity. He has generously made a $40,000 pledge in memory of his late mother, Frances Hopton Robbins, who passed away from Alzheimer's in 1987, and his brother, Robert Hopton Robbins, who passed away in 2024. This means that your gift, up to $40,000, can have 2X the impact on advancing vital research and helping provide much-needed care and support.
Thank you in advance for showing caregivers — and everyone impacted by this devastating disease — that you are fighting for them today, tomorrow and in the future.
Best regards,
Donna McCullough
Chief Operating Officer
P.S. Today is the final push to reach our goal. Please don't wait.Turn your passion into action by making your first gift now while it can go TWICE AS FAR to further our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.
LAST CHANCE!
You can achieve 2X the impact with your gift by midnight.
Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support.
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