Dear John,

We are thrilled to share the next exciting chapter in our mission to create a compassionate and sustainable future for animals and the planet.

After 25 years of tireless advocacy for farmed animals, we’re proud to reveal the next phase in our fight with our theory of change—a bold, dynamic blueprint designed to reshape the future for animals and spark lasting global transformation.

Building on the progress we’ve made together, we’ll focus on alleviating suffering for the most animals, shifting public narratives about factory farming, increasing access to plant-based foods, and convincing governments to adopt plant-forward solutions as a key climate strategy.

We’re honored to have you with us as we enter this next stage emboldened and unshakable in our commitment to farmed animals.

To bring our strategic vision to life, we’ve launched a newly redesigned website. We invite you to explore it and dive deeper into our work ahead. You’ll also discover new ways to get involved and help fuel this transformative movement. With more tools and opportunities to act, it’s now easier than ever to make a real difference.

Whether you’re interested in making a donation, taking campaign actions, or volunteering your time, every contribution is vital to our mission.

Your dedication and support are the driving force behind meaningful change. Together, we’re building a future where compassion prevails and no animal endures cruelty.