Subject: Hey Google: How Do You Say “Monopoly” in 25 Languages?

From	Check My Ads <[email protected]>
Subject	Hey Google: How Do You Say “Monopoly” in 25 Languages?
Date	August 1, 2025 4:08 PM

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LO8=3D.
Hi friends,
=F0=9F=87=BA=F0=9F=87=B8 Arielle was there, so you were too!=20

Last fall, our COO Arielle was in the courtroom, covering Google=E2=80=99s =
antitrust trial on www.usvgoogleads.com. While we were sipping our cuppas a=
nd reading our daily recap, she was behind the scenes with her scratchpad.

In April, Judge Brinkema declared Google an illegal monopoly.

We aren=E2=80=99t done. Arielle will return to DC in September for the reme=
dies phase of the trial. We will keep you updated with live coverage - the =
remedies proposal guarantees it=E2=80=99ll be an interesting time - so grab=
your popcorn and favorite beverage and get ready for what=E2=80=99s next!=
=20

If you=E2=80=99ve enjoyed our Google drama recaps, cover a cuppa for Ariell=
e at the remedies phase of the Google trial. Become a checkmate!=20
=F0=9F=87=A7=F0=9F=87=AA AI =3D Zero Clicks and One Big Complaint=20

Brussels is next on the docket. The EU has hit Google with an antitrust com=
plaint regarding its AI-generated overviews. These summaries appear above t=
raditional search results. AI summaries have been rolled out to over 100 co=
untries since May 2024. For publishers, this results in less traffic, less =
visibility, and less revenue due to the diversion of reader clicks.

=F0=9F=87=A8=F0=9F=87=A6 Canada is Side-Eyeing Google

Following the US v. Google antitrust trial, Google is headed to court again=
. Canada=E2=80=99s Competition Bureau opened an investigation in 2020 after=
reports that Google may have stifled competition in the digital ad market.=
A surprise to no one, the probe confirmed that Google is the largest provi=
der for web advertising in Canada (plus the US).

According to the bureau, Google "has abused its dominant position through c=
onduct intended to ensure that it would maintain and entrench its market po=
wer.=E2=80=9D

Now, Canada=E2=80=99s Competition Tribunal is seeking for Google to sell of=
f two of its ad products, plus a penalty aimed at enforcing Canada=E2=80=99=
s competition laws.

We have an idea of what=E2=80=99s coming next, and we=E2=80=99ll keep you i=
n the loop! =20
=F0=9F=87=AF=F0=9F=87=B5 Making a stop in Tokyo

Following an investigation into potential violations of the country=E2=80=
=99s antitrust laws, the Japanese Fair Trade Commission (JFTC) has issued a=
cease and desist order. The JFTC has found that Google was incentivizing A=
ndroid manufacturers to install Google services =E2=80=94 Google Search, Ch=
rome, and Play. This is a solid example of unfair competition, despite Goog=
le services being widely used.

The order is asking Google to stop its monopolistic practices and restore f=
air market conditions. A third party has been hired by Google to report its=
compliance on the cease and desist order for the next 5 years to the JFTC.
=F0=9F=87=A6=F0=9F=87=BA Small newsrooms, big fights

Google has faced a class action lawsuit from Australia media outlets.=20

The suit accused Google of abusing its dominance in the adtech sector, whic=
h has impacted news outlets. Google doesn=E2=80=99t only run the ad auction=
s =E2=80=94 they own the entire system from the buy side to the sell side. =
They get paid at every step, and are taking big cuts before publishers see =
a cent.

Google gets to write the rules while their customers are left in the dark o=
f transparency. Publishers don=E2=80=99t know how much advertisers are payi=
ng, or how much Google is getting paid. Smaller outlets are not only being =
left out of deals but are now getting automated ad scraps.=20

The details of the suit have not been shared, but Google has renewed its Ne=
ws Showcase agreement with many publishers, including one of the suit=E2=80=
=99s plaintiffs - QNews. We=E2=80=99ll see how this shapes up!
=F0=9F=87=B9=F0=9F=87=B7 Did Google violate another country=E2=80=99s compe=
tition laws?

Turkey is the latest country to scrutinize Google=E2=80=99s ad empire. Regu=
lators have launched an investigation into Performance Max (PMAX), which wa=
s launched and has been problematic since 2021. The PMAX campaign type, whi=
ch is an AI-powered buying method, disrupts the competitive landscape by co=
mbining data it gathers from Google=E2=80=99s different channels (Chrome, A=
ndroid operating system, etc). 95%

The probe comes just months after Turkey=E2=80=99s competition authority im=
posed a $75 million USD fine on Google, citing abuses of market dominance i=
n the ad tech space.=20
=F0=9F=87=A8=F0=9F=87=B1 It=E2=80=99s getting spicy

Chile has joined in on the chaos. Copesa, a media conglomerate, filed a law=
suit against Google before the Court for the Defense of Free Competition (T=
DLC). In the first such case against Google in Latin America, Copesa is cla=
iming that Google has abused its dominant position in the market of both se=
arch engines and digital advertising. The issue here is that Google is dive=
rting traffic from online news sites, and news outlets are taking a hit on =
the potential revenue.=20

This case is ongoing, and trust that we are watching with bated breath.=20

=20

Onward,=20

The Check My Ads Team=20

=20

Exclusive Checkmate Call =E2=99=9F=EF=B8=8F

Join our Checkmate crew today and earn your spot in our exclusive Q&A with =
author and adtech aficionado, Ari Paparo.

On August 18th, Ari and Arielle will be hosting an exclusive Q&A session. T=
hey will be chatting about Ari=E2=80=99s new book (you can preorder Yield h=
ere), where he dives into Google=E2=80=99s monopolistic history, and they b=
oth break down their recent experiences at the Google antitrust trial. Expe=
ct to get some fun behind-the-scenes anecdotes with our adtech experts.

Don=E2=80=99t miss the latest hot goss surrounding antitrust tomfoolery. Be=
come a Checkmate to get the link to join!

Planning to attend? Submit your questions in advance to [email protected]=
g=20

=20

Check My Ads in the Wild =F0=9F=90=BE

=F0=9F=93=B0 The Omnicom and IPG merger is still underway. Recently, the Au=
stralian Competition and Consumer Commission (ACCC) has given the green lig=
ht for the merger.

Arielle weighed in, sharing the potential implications of this merger. Smal=
ler publishers would have a more difficult time entering the ad ecosystem. =
Additionally, local streaming platforms would stand to lose ad revenue - wi=
th 70% of advertiser budgets going to Google and Meta, this would stand to =
increase, as pre-negotiated upfront agency deals with the tech giants would=
further consolidate buying power.

We will continue to watch how this merger progresses, with the UK Competit=
ion and Markets Authority next to provide a decision. Read our comments to =
the CMA here.

=20

We're Launching More Tailored Content For Our Community!=20

We are launching more tailored content, and we want to make sure you=E2=80=
=99re getting the most relevant, up-to-date info for you.

=F0=9F=91=89 Set your newsletter preferences here.

=20

Fund the work

DONATE

=20

=20

Check My Ads Institute is a non-profit 501(c)3 organization.=20
=E2=80=A8Tax ID/EIN: 87-1895699

Have any questions or comments? =E2=80=A8Reach out to us at Hello@CheckMyAd=
s.org

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<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">

</figure>=20
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<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;"=
>=20
<div class=3D"custom-insert-img align-center break-text-ar=
ound-image" style=3D"margin: 12px auto important; float: none; max-width: 5=
50px; text-align: center; margin-bottom: 12px; margin-top: 12px; Margin: 12=
px auto;">
<img class=3D"align-center break-text-around-image" src=
=3D"[link removed]
e%20(6).png" alt width=3D"550" align=3D"center" data-wrap-text-margin=3D"25=
" data-wrap-text=3D"Break text around image" style=3D"outline: none; text-d=
ecoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: b=
oth; display: block; margin: 0 auto; float: none; text-align: center; width=
: 100%; height: auto; Margin: 12px auto;">
</div>=20
</figure> 
</figure>=20
<div class=3D"OutlineElement Ltr SCXW174244998 BCX0">=20
<p class=3D"Paragraph SCXW174244998 BCX0" style=3D"color: #=
3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; ma=
rgin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; ma=
rgin-bottom: 10px; Margin-bottom: 10px;"><span class=3D"TextRun SCXW1742449=
98 BCX0" lang=3D"EN-US" xml:lang=3D"EN-US" data-contrast=3D"auto"><span cla=
ss=3D"NormalTextRun SCXW174244998 BCX0">Hi friends,</span></span></p>=20
</div>=20
<div class=3D"OutlineElement Ltr SCXW174244998 BCX0">=20
<h2 class=3D"md-end-block md-p md-focus" style=3D"padding: =
0; Margin: 0; word-wrap: normal; margin-bottom: 10px; Margin-bottom: 10px; =
box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0;=
--tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; =
--tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictne=
ss: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; -=
-tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; =
--tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0=
0 #0000; line-height: inherit; margin: 0.8em 0px; white-space: pre-wrap; p=
osition: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); fo=
nt-family: Georgia, serif; font-size: 16px; font-style: normal; font-varian=
t-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start=
; text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-text-s=
troke-width: 0px; background-color: rgb(255, 255, 255); text-decoration: no=
ne;"><span class=3D"md-plain md-expand" style=3D"box-sizing: border-box; --=
tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw=
-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale=
-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-o=
ffset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130=
246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #000=
0; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59=
, 92);"><span class=3D"notion-enable-hover" style=3D"font-size: 16pt;" data=
-token-index=3D"0"><span class=3D"notion-enable-hover" data-token-index=3D"=
0">=F0=9F=87=BA=F0=9F=87=B8 Arielle was there, so you were too! </span></span></span><span clas=
s=3D"EOP SCXW174244998 BCX0" data-ccp-props=3D"{"134233117":false=
,"134233118":false,"335559738":240,"335559739&quot=
;:240}"></span></h2>=
=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; f=
ont-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;=
">Last fall, our COO Arielle was in the courtroom, covering Google=E2=80=99=
s antitrust trial on <a class=3D"notion-link-token notion-focusable-token n=
otion-enable-hover" tabindex=3D"0" href=3D"[link removed]
s/tracking/click-link/oHgHIgQDdMaTj7_98AiDvMI4J-Nn3Dg8cRUEmdSwLO8=3D/WLCQlL=
uvSo9r9syRakk1W13GTT5bVcfnHjJG_IKTW80=3D" rel=3D"noopener noreferrer" data-=
token-index=3D"1" style=3D"color: #0074d9; text-decoration: none; font-weig=
ht: inherit; padding: 0; text-align: left; line-height: 1.5;"><span class=
=3D"link-annotation-unknown-block-id-1879302679">www.usvgoogleads.com</span=
></a>. While we were sipping our cuppas and reading our daily recap, she wa=
s behind the scenes with her scratchpad.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; f=
ont-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;=
">In April, <a class=3D"notion-link-token notion-focusable-token notion-ena=
ble-hover" tabindex=3D"0" href=3D"[link removed]
g/click-link/oHgHIgQDdMaTj7_98AiDvMI4J-Nn3Dg8cRUEmdSwLO8=3D/WLCQlLuvSo9r9sy=
Rakk1W8uKy_wgsczB_kvV_LSHVl4=3D" rel=3D"noopener noreferrer" data-token-ind=
ex=3D"1" style=3D"color: #0074d9; text-decoration: none; font-weight: inher=
it; padding: 0; text-align: left; line-height: 1.5;"><span class=3D"link-an=
notation-unknown-block-id--107087700">Judge Brinkema declared Google an ill=
egal monopoly</span></a>.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; f=
ont-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;=
">We aren=E2=80=99t done. Arielle will return to DC in September for the re=
medies phase of the trial. We will keep you updated with live coverage - th=
e remedies proposal guarantees it=E2=80=99ll be an interesting time - so gr=
ab your popcorn and favorite beverage and get ready for what=E2=80=99s next=
! </p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; f=
ont-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;=
"><span class=3D"discussion-id-234085ab-68c9-80ef-8c10-001cfbc9a732 notion-=
enable-hover" data-token-index=3D"0">If you=E2=80=99ve enjoyed our Google d=
rama recaps, cover a cuppa for Arielle at the remedies phase of the Google =
trial. </span><a class=3D"discussion-id-234085ab-68c9-80ef-8c10-001cfbc9a73=
2 notion-link-token notion-focusable-token notion-enable-hover" tabindex=3D=
"0" href=3D"[link removed]
MaTj7_98AiDvMI4J-Nn3Dg8cRUEmdSwLO8=3D/WLCQlLuvSo9r9syRakk1W_U3eU5OKOEF6zbqc=
th5qyE=3D" rel=3D"noopener noreferrer" data-token-index=3D"1" style=3D"colo=
r: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-a=
lign: left; line-height: 1.5;"><span class=3D"link-annotation-unknown-block=
-id-1463138706">Become a checkmate! </span></a></p>=20
<h2 style=3D"padding: 0; margin: 0; Margin: 0; text-align: =
left; line-height: 130%; color: inherit; word-wrap: normal; font-weight: 40=
0; margin-bottom: 10px; Margin-bottom: 10px; font-size: 30px; font-family: =
Georgia, serif;"><span class=3D"md-plain md-expand" style=3D"box-sizing: bo=
rder-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translat=
e-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0=
; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity;=
--tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color=
: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shad=
ow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; colo=
r: rgb(1, 59, 92);"><span class=3D"notion-enable-hover" style=3D"font-size:=
16pt;" data-token-index=3D"0"><span class=3D"notion-enable-hover" data-tok=
en-index=3D"0">=F0=9F=87=A7=F0=9F=87=AA AI =3D Zero Clicks and One Big Comp=
laint </span></=
span></span></h2>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; f=
ont-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;=
"><span class=3D"TextRun SCXW177053040 BCX0" lang=3D"EN-US" xml:lang=3D"EN-=
US" data-contrast=3D"auto"><span class=3D"NormalTextRun SCXW177053040 BCX0"=
><a class=3D"notion-link-token notion-focusable-token notion-enable-hover" =
tabindex=3D"0" href=3D"[link removed]
k/oHgHIgQDdMaTj7_98AiDvMI4J-Nn3Dg8cRUEmdSwLO8=3D/WLCQlLuvSo9r9syRakk1W0JvMu=
wBGWgTNJ_W1GqmRTU=3D" rel=3D"noopener noreferrer" data-token-index=3D"0" st=
yle=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding=
: 0; text-align: left; line-height: 1.5;"><span class=3D"link-annotation-un=
known-block-id-538241970">Brussels is next on the docket</span></a>. The EU=
has hit Google with an antitrust complaint regarding its AI-generated over=
views. These summaries appear above traditional search results. AI summarie=
s have been rolled out to over 100 countries since May 2024. For publishers=
, this results in less traffic, less visibility, and less revenue due to th=
e diversion of reader clicks.</span></span></p>=20
<p class=3D"Paragraph SCXW174244998 BCX0" style=3D"color: #=
3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; ma=
rgin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; ma=
rgin-bottom: 10px; Margin-bottom: 10px;"></p>=20
</div>=20
<div class=3D"OutlineElement Ltr SCXW174244998 BCX0">=20
<div class=3D"SCXW177053040 BCX0">=20
<div class=3D"OutlineElement Ltr SCXW177053040 BCX0">=20
<h2 class=3D"md-end-block md-p md-focus" style=3D"padding=
: 0; Margin: 0; word-wrap: normal; margin-bottom: 10px; Margin-bottom: 10px=
; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: =
0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0=
; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strict=
ness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff;=
--tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000=
; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored:=
0 0 #0000; line-height: inherit; margin: 0.8em 0px; white-space: pre-wrap;=
position: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); =
font-family: Georgia, serif; font-size: 16px; font-style: normal; font-vari=
ant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: sta=
rt; text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-text=
-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration: =
none;"><span class=3D"md-plain md-expand" style=3D"box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1, =
59, 92);"><span class=3D"notion-enable-hover" style=3D"font-size: 16pt;" da=
ta-token-index=3D"0"><span class=3D"notion-enable-hover" data-token-index=
=3D"0">=F0=9F=87=A8=F0=9F=87=A6 Canada is Side-Eyeing Google</span></span></span></h2>=20
<p class=3D"Paragraph SCXW177053040 BCX0" style=3D"color:=
#3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; =
margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; =
margin-bottom: 10px; Margin-bottom: 10px;"><span class=3D"EOP SCXW58489278 =
BCX0" data-ccp-props=3D"{"134233117":false,"134233118":=
false,"335559738":240,"335559739":240}"><span class=3D"=
EOP SCXW224424414 BCX0" data-ccp-props=3D"{"134233117":false,&quo=
t;134233118":false,"335559738":240,"335559739":240=
}">Following the US v. Google antitrust trial, <a class=3D"notion-link-toke=
n notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"https:=
//api.neonemails.com/emails/tracking/click-link/oHgHIgQDdMaTj7_98AiDvMI4J-N=
n3Dg8cRUEmdSwLO8=3D/WLCQlLuvSo9r9syRakk1W8pKj874hpiEu-gUcpSTM-c=3D" rel=3D"=
noopener noreferrer" data-token-index=3D"1" style=3D"color: #0074d9; text-d=
ecoration: none; font-weight: inherit; padding: 0; text-align: left; line-h=
eight: 1.5;"><span class=3D"link-annotation-unknown-block-id--1117482510">G=
oogle is headed to court again</span></a>. Canada=E2=80=99s Competition Bur=
eau opened an investigation in 2020 after reports that Google may have stif=
led competition in the digital ad market<span class=3D"discussion-id-237085=
ab-68c9-80a9-84ac-001c5639a627 notion-enable-hover" data-token-index=3D"3">=
. </span>A surprise to no one, the probe confirmed that Google is the large=
st provider for web advertising in Canada (plus the US).</span></span></p>=
=20
<p class=3D"Paragraph SCXW177053040 BCX0" style=3D"color:=
#3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; =
margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; =
margin-bottom: 10px; Margin-bottom: 10px;"><span class=3D"EOP SCXW58489278 =
BCX0" data-ccp-props=3D"{"134233117":false,"134233118":=
false,"335559738":240,"335559739":240}"><span class=3D"=
EOP SCXW224424414 BCX0" data-ccp-props=3D"{"134233117":false,&quo=
t;134233118":false,"335559738":240,"335559739":240=
}"><span class=3D"discussion-id-237085ab-68c9-8045-89e2-001c8ca4ecb4 notion=
-enable-hover" data-token-index=3D"0">According to the bureau, Google "</sp=
an><a class=3D"notion-link-token notion-focusable-token notion-enable-hover=
" tabindex=3D"0" href=3D"[link removed]
ink/oHgHIgQDdMaTj7_98AiDvMI4J-Nn3Dg8cRUEmdSwLO8=3D/WLCQlLuvSo9r9syRakk1W1VA=
2udy4zTaZY_TbiUn95U=3D" rel=3D"noopener noreferrer" data-token-index=3D"1" =
style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; paddi=
ng: 0; text-align: left; line-height: 1.5;"><span class=3D"link-annotation-=
unknown-block-id--1117482510">has abused its dominant position through cond=
uct intended to ensure that it would maintain and entrench its market power=
.</span></a><span class=3D"discussion-id-237085ab-68c9-8045-89e2-001c8ca4ec=
b4 notion-enable-hover" data-token-index=3D"2">=E2=80=9D</span></span></span></p>=20
<p class=3D"Paragraph SCXW177053040 BCX0" style=3D"color:=
#3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; =
margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; =
margin-bottom: 10px; Margin-bottom: 10px;"><span class=3D"EOP SCXW58489278 =
BCX0" data-ccp-props=3D"{"134233117":false,"134233118":=
false,"335559738":240,"335559739":240}"><span class=3D"=
EOP SCXW224424414 BCX0" data-ccp-props=3D"{"134233117":false,&quo=
t;134233118":false,"335559738":240,"335559739":240=
}">Now, Canada=E2=80=99s Competition Tribunal is seeking for <span class=3D=
"discussion-id-237085ab-68c9-808c-9554-001c4f7078f9 notion-enable-hover" da=
ta-token-index=3D"1">Google to sell off two of its ad products, plus a pena=
lty aimed at enforcing Canada=E2=80=99s competition laws.</span></span></span></p>=20
<p class=3D"Paragraph SCXW177053040 BCX0" style=3D"color:=
#3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; =
margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; =
margin-bottom: 10px; Margin-bottom: 10px;"><span class=3D"EOP SCXW58489278 =
BCX0" data-ccp-props=3D"{"134233117":false,"134233118":=
false,"335559738":240,"335559739":240}"><span class=3D"=
EOP SCXW224424414 BCX0" data-ccp-props=3D"{"134233117":false,&quo=
t;134233118":false,"335559738":240,"335559739":240=
}">We have an idea of what=E2=80=99s coming next, and we=E2=80=99ll keep yo=
u in the loop! &nbsp=
;</span></span></p>=
=20
<h2 class=3D"md-end-block md-p md-focus" style=3D"padding=
: 0; Margin: 0; word-wrap: normal; margin-bottom: 10px; Margin-bottom: 10px=
; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: =
0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0=
; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strict=
ness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff;=
--tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000=
; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored:=
0 0 #0000; line-height: inherit; margin: 0.8em 0px; white-space: pre-wrap;=
position: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); =
font-family: Georgia, serif; font-size: 16px; font-style: normal; font-vari=
ant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: sta=
rt; text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-text=
-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration: =
none;"><span class=3D"md-plain md-expand" style=3D"box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1, =
59, 92);"><span class=3D"notion-enable-hover" style=3D"font-size: 16pt;" da=
ta-token-index=3D"0"><span class=3D"notion-enable-hover" data-token-index=
=3D"0">=F0=9F=87=AF=F0=9F=87=B5 Making a stop in Tokyo</span></span></span></h2>=20
<p class=3D"Paragraph SCXW177053040 BCX0" style=3D"color:=
#3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; =
margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; =
margin-bottom: 10px; Margin-bottom: 10px;"><span class=3D"EOP SCXW169716080=
BCX0" data-ccp-props=3D"{"134233117":false,"134233118"=
:false,"335559738":240,"335559739":240}"><span class=3D=
"EOP SCXW50464899 BCX0" data-ccp-props=3D"{"134233117":false,&quo=
t;134233118":false,"335559738":240,"335559739":240=
}"><span class=3D"discussion-id-237085ab-68c9-8092-ab3b-001c1c468e98 notion=
-enable-hover" data-token-index=3D"0">Following an investigation into poten=
tial violations of the country=E2=80=99s antitrust laws, </span><a class=3D=
"discussion-id-237085ab-68c9-8092-ab3b-001c1c468e98 notion-link-token notio=
n-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
eonemails.com/emails/tracking/click-link/oHgHIgQDdMaTj7_98AiDvMI4J-Nn3Dg8cR=
UEmdSwLO8=3D/WLCQlLuvSo9r9syRakk1W16O0b1g1PqZTHRuSITaTSw=3D" rel=3D"noopene=
r noreferrer" data-token-index=3D"1" style=3D"color: #0074d9; text-decorati=
on: none; font-weight: inherit; padding: 0; text-align: left; line-height: =
1.5;"><span class=3D"link-annotation-unknown-block-id-1529212767">the Japan=
ese Fair Trade Commission (JFTC) has issued a cease and desist order</span>=
</a><span class=3D"discussion-id-237085ab-68c9-8092-ab3b-001c1c468e98 notio=
n-enable-hover" data-token-index=3D"2">. The JFTC has found that Google was=
</span><a class=3D"discussion-id-237085ab-68c9-8092-ab3b-001c1c468e98 noti=
on-link-token notion-focusable-token notion-enable-hover" tabindex=3D"0" hr=
ef=3D"[link removed]
98AiDvMI4J-Nn3Dg8cRUEmdSwLO8=3D/WLCQlLuvSo9r9syRakk1W4H8Vcvb5nHnJUH_R638Arg=
=3D" rel=3D"noopener noreferrer" data-token-index=3D"3" style=3D"color: #00=
74d9; text-decoration: none; font-weight: inherit; padding: 0; text-align: =
left; line-height: 1.5;"><span class=3D"link-annotation-unknown-block-id--5=
1304183">incentivizing Android manufacturers to install Google services</sp=
an></a><span class=3D"discussion-id-237085ab-68c9-8092-ab3b-001c1c468e98 no=
tion-enable-hover" data-token-index=3D"4"> =E2=80=94 Google Search, Chrome,=
and Play. This is a solid example of unfair competition, despite Google se=
rvices being widely used.</span></span></span></p>=20
<p class=3D"Paragraph SCXW177053040 BCX0" style=3D"color:=
#3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; =
margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; =
margin-bottom: 10px; Margin-bottom: 10px;"><span class=3D"EOP SCXW169716080=
BCX0" data-ccp-props=3D"{"134233117":false,"134233118"=
:false,"335559738":240,"335559739":240}"><span class=3D=
"EOP SCXW50464899 BCX0" data-ccp-props=3D"{"134233117":false,&quo=
t;134233118":false,"335559738":240,"335559739":240=
}"><span class=3D"discussion-id-237085ab-68c9-8092-ab3b-001c1c468e98 notion=
-enable-hover" data-token-index=3D"4"><span class=3D"discussion-id-237085ab=
-68c9-8092-ab3b-001c1c468e98 notion-enable-hover" data-token-index=3D"0">Th=
e order is asking Google to stop its monopolistic practices and restore fai=
r market conditions</span>. A<a class=3D"notion-link-token notion-focusable=
-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
om/emails/tracking/click-link/oHgHIgQDdMaTj7_98AiDvMI4J-Nn3Dg8cRUEmdSwLO8=
=3D/WLCQlLuvSo9r9syRakk1W0wsO3tCKqGMPTozfK9A0HU=3D" rel=3D"noopener norefer=
rer" data-token-index=3D"2" style=3D"color: #0074d9; text-decoration: none;=
font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"><sp=
an class=3D"link-annotation-unknown-block-id-1970642351"> third party has b=
een hired by Google to report its compliance </span></a>on the cease and de=
sist order for the next 5 years to the JFTC.</span></span></span></p>=20
<h2 class=3D"md-end-block md-p md-focus" style=3D"padding=
: 0; Margin: 0; word-wrap: normal; margin-bottom: 10px; Margin-bottom: 10px=
; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: =
0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0=
; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strict=
ness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff;=
--tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000=
; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored:=
0 0 #0000; line-height: inherit; margin: 0.8em 0px; white-space: pre-wrap;=
position: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); =
font-family: Georgia, serif; font-size: 16px; font-style: normal; font-vari=
ant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: sta=
rt; text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-text=
-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration: =
none;"><span class=3D"md-plain md-expand" style=3D"box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1, =
59, 92);"><span class=3D"notion-enable-hover" style=3D"font-size: 16pt;" da=
ta-token-index=3D"0"><span class=3D"notion-enable-hover" data-token-index=
=3D"0">=F0=9F=87=A6=F0=9F=87=BA Small newsrooms, big fights</span></span></span></h2>=20
<p class=3D"Paragraph SCXW177053040 BCX0" style=3D"color:=
#3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; =
margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; =
margin-bottom: 10px; Margin-bottom: 10px;"><span class=3D"EOP SCXW169716080=
BCX0" data-ccp-props=3D"{"134233117":false,"134233118"=
:false,"335559738":240,"335559739":240}"><span class=3D=
"EOP SCXW50464899 BCX0" data-ccp-props=3D"{"134233117":false,&quo=
t;134233118":false,"335559738":240,"335559739":240=
}"><span class=3D"discussion-id-237085ab-68c9-8092-ab3b-001c1c468e98 notion=
-enable-hover" data-token-index=3D"4"><a class=3D"notion-link-token notion-=
focusable-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
nemails.com/emails/tracking/click-link/oHgHIgQDdMaTj7_98AiDvMI4J-Nn3Dg8cRUE=
mdSwLO8=3D/WLCQlLuvSo9r9syRakk1W0V9leC2oYPnywoLEs72TfE=3D" rel=3D"noopener =
noreferrer" data-token-index=3D"0" style=3D"color: #0074d9; text-decoration=
: none; font-weight: inherit; padding: 0; text-align: left; line-height: 1.=
5;"><span class=3D"link-annotation-unknown-block-id-61306202">Google has fa=
ced a class action lawsuit from Australia media outlets</span></a>. </span></span></span></p>=
=20
<p class=3D"Paragraph SCXW177053040 BCX0" style=3D"color:=
#3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; =
margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; =
margin-bottom: 10px; Margin-bottom: 10px;"><span class=3D"EOP SCXW169716080=
BCX0" data-ccp-props=3D"{"134233117":false,"134233118"=
:false,"335559738":240,"335559739":240}"><span class=3D=
"EOP SCXW50464899 BCX0" data-ccp-props=3D"{"134233117":false,&quo=
t;134233118":false,"335559738":240,"335559739":240=
}"><span class=3D"discussion-id-237085ab-68c9-8092-ab3b-001c1c468e98 notion=
-enable-hover" data-token-index=3D"4"><span class=3D"discussion-id-237085ab=
-68c9-805b-afc5-001c23e463c6 notion-enable-hover" data-token-index=3D"0">Th=
e suit accused Google of abusing its dominance in the adtech sector, which =
has impacted news outlets. Google doesn=E2=80=99t only run the ad auctions =
=E2=80=94 they own the entire system from the buy side to the sell side. Th=
ey get paid at every step, and are taking big cuts before publishers see a =
cent.</span></span><=
/span></span></p>=20
<p class=3D"Paragraph SCXW177053040 BCX0" style=3D"color:=
#3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; =
margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; =
margin-bottom: 10px; Margin-bottom: 10px;"><span class=3D"EOP SCXW169716080=
BCX0" data-ccp-props=3D"{"134233117":false,"134233118"=
:false,"335559738":240,"335559739":240}"><span class=3D=
"EOP SCXW50464899 BCX0" data-ccp-props=3D"{"134233117":false,&quo=
t;134233118":false,"335559738":240,"335559739":240=
}"><span class=3D"discussion-id-237085ab-68c9-8092-ab3b-001c1c468e98 notion=
-enable-hover" data-token-index=3D"4">Google gets to write the rules while =
their customers are left in the dark<span class=3D"discussion-id-237085ab-6=
8c9-805b-afc5-001c23e463c6 notion-enable-hover" data-token-index=3D"1"> of =
transparency. Publishers don=E2=80=99t know how much advertisers are paying=
, or how much Google is getting paid. Smaller outlets are not only being le=
ft out of deals but are now getting automated ad scraps. </span></span></span></span></p>=20
<p class=3D"Paragraph SCXW177053040 BCX0" style=3D"color:=
#3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; =
margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; =
margin-bottom: 10px; Margin-bottom: 10px;"><span class=3D"EOP SCXW169716080=
BCX0" data-ccp-props=3D"{"134233117":false,"134233118"=
:false,"335559738":240,"335559739":240}"><span class=3D=
"EOP SCXW50464899 BCX0" data-ccp-props=3D"{"134233117":false,&quo=
t;134233118":false,"335559738":240,"335559739":240=
}"><span class=3D"discussion-id-237085ab-68c9-8092-ab3b-001c1c468e98 notion=
-enable-hover" data-token-index=3D"4">The details of the suit have not been=
shared, <a class=3D"notion-link-token notion-focusable-token notion-enable=
-hover" tabindex=3D"0" href=3D"[link removed]
lick-link/oHgHIgQDdMaTj7_98AiDvMI4J-Nn3Dg8cRUEmdSwLO8=3D/WLCQlLuvSo9r9syRak=
k1Ww1eoBHg31bp8x0jqXjQkS0=3D" rel=3D"noopener noreferrer" data-token-index=
=3D"1" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit=
; padding: 0; text-align: left; line-height: 1.5;"><span class=3D"link-anno=
tation-unknown-block-id-91013728">but Google has renewed its News Showcase =
agreement with many publishers, including one of the suit=E2=80=99s plainti=
ffs - QNews</span></a>. We=E2=80=99ll see how this shapes up!</span></span></span></p>=20
<h2 class=3D"md-end-block md-p md-focus" style=3D"padding=
: 0; Margin: 0; word-wrap: normal; margin-bottom: 10px; Margin-bottom: 10px=
; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: =
0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0=
; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strict=
ness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff;=
--tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000=
; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored:=
0 0 #0000; line-height: inherit; margin: 0.8em 0px; white-space: pre-wrap;=
position: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); =
font-family: Georgia, serif; font-size: 16px; font-style: normal; font-vari=
ant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: sta=
rt; text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-text=
-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration: =
none;"><span class=3D"md-plain md-expand" style=3D"box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1, =
59, 92);"><span class=3D"notion-enable-hover" style=3D"font-size: 16pt;" da=
ta-token-index=3D"0"><span class=3D"notion-enable-hover" data-token-index=
=3D"0">=F0=9F=87=B9=F0=9F=87=B7 Did Google violate <span class=3D"notion-en=
able-hover" data-token-index=3D"2">another</span> country=E2=80=99s competi=
tion laws?</span></span></span></h2>=20
<p class=3D"Paragraph SCXW177053040 BCX0" style=3D"color:=
#3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; =
margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; =
margin-bottom: 10px; Margin-bottom: 10px;"><span class=3D"EOP SCXW169716080=
BCX0" data-ccp-props=3D"{"134233117":false,"134233118"=
:false,"335559738":240,"335559739":240}"><span class=3D=
"EOP SCXW50464899 BCX0" data-ccp-props=3D"{"134233117":false,&quo=
t;134233118":false,"335559738":240,"335559739":240=
}"><span class=3D"discussion-id-237085ab-68c9-8092-ab3b-001c1c468e98 notion=
-enable-hover" data-token-index=3D"4"><a class=3D"discussion-id-237085ab-68=
c9-80b5-b7f7-001c29493c70 notion-link-token notion-focusable-token notion-e=
nable-hover" tabindex=3D"0" href=3D"[link removed]
ing/click-link/oHgHIgQDdMaTj7_98AiDvMI4J-Nn3Dg8cRUEmdSwLO8=3D/WLCQlLuvSo9r9=
syRakk1W1EKCzhLIvkCkw89EKnQKzI=3D" rel=3D"noopener noreferrer" data-token-i=
ndex=3D"0" style=3D"color: #0074d9; text-decoration: none; font-weight: inh=
erit; padding: 0; text-align: left; line-height: 1.5;"><span class=3D"link-=
annotation-unknown-block-id--45160585">Turkey is the latest country to scru=
tinize Google=E2=80=99s ad empire</span></a><span class=3D"discussion-id-23=
7085ab-68c9-80b5-b7f7-001c29493c70 notion-enable-hover" data-token-index=3D=
"1">. Regulators have launched an investigation into Performance Max (PMAX)=
, which </span>was launched and has been problematic since 2021. The PMAX c=
ampaign type, <span class=3D"discussion-id-237085ab-68c9-8030-a2c0-001ccfbc=
075d notion-enable-hover" data-token-index=3D"3">which is an AI-powered buy=
ing method</span>, <a class=3D"discussion-id-237085ab-68c9-8076-a091-001c81=
ebcb4e notion-link-token notion-focusable-token notion-enable-hover" tabind=
ex=3D"0" href=3D"[link removed]
IgQDdMaTj7_98AiDvMI4J-Nn3Dg8cRUEmdSwLO8=3D/WLCQlLuvSo9r9syRakk1Wx6md_OeQRLO=
myJ0Hrae3Ao=3D" rel=3D"noopener noreferrer" data-token-index=3D"5" style=3D=
"color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; t=
ext-align: left; line-height: 1.5;"><span class=3D"link-annotation-unknown-=
block-id--477910539">disrupts the competitive landscape by combining data i=
t gathers from Google=E2=80=99s different channels </span></a><span class=
=3D"discussion-id-237085ab-68c9-8076-a091-001c81ebcb4e notion-enable-hover"=
data-token-index=3D"6">(</span>Chrome, Android operating system, etc). 95%=
</span></span></span></p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">The probe comes just months after Turkey=E2=80=99s competition authorit=
y <a href=3D"[link removed]
dMaTj7_98AiDvMI4J-Nn3Dg8cRUEmdSwLO8=3D/WLCQlLuvSo9r9syRakk1W8xI8Cw6k_1Yoqxv=
Sh-UoFc=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: in=
herit; padding: 0; text-align: left; line-height: 1.5;">imposed a $75 milli=
on USD fine on Google</a>, citing abuses of market dominance in the ad tech=
space.<span class=3D"EOP SCXW169716080 BCX0" data-ccp-props=3D"{"1342=
33117":false,"134233118":false,"335559738":240,&qu=
ot;335559739":240}"><span class=3D"EOP SCXW50464899 BCX0" data-ccp-pro=
ps=3D"{"134233117":false,"134233118":false,"335559=
738":240,"335559739":240}"><span class=3D"discussion-id-2370=
85ab-68c9-8092-ab3b-001c1c468e98 notion-enable-hover" data-token-index=3D"4=
"> </span></span></span></p>=20
<h2 class=3D"md-end-block md-p md-focus" style=3D"padding=
: 0; Margin: 0; word-wrap: normal; margin-bottom: 10px; Margin-bottom: 10px=
; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: =
0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0=
; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strict=
ness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff;=
--tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000=
; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored:=
0 0 #0000; line-height: inherit; margin: 0.8em 0px; white-space: pre-wrap;=
position: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); =
font-family: Georgia, serif; font-size: 16px; font-style: normal; font-vari=
ant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: sta=
rt; text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-text=
-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration: =
none;"><span class=3D"md-plain md-expand" style=3D"box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1, =
59, 92);"><span class=3D"notion-enable-hover" style=3D"font-size: 16pt;" da=
ta-token-index=3D"0"><span class=3D"notion-enable-hover" data-token-index=
=3D"0"><span class=3D"discussion-id-238085ab-68c9-8015-b816-001c9194d499 no=
tion-enable-hover" data-token-index=3D"0">=F0=9F=87=A8=F0=9F=87=B1 It=E2=80=
=99s getting spicy</span></span></span><=
/span></h2>=20
<p class=3D"Paragraph SCXW177053040 BCX0" style=3D"color:=
#3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; =
margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; =
margin-bottom: 10px; Margin-bottom: 10px;"><span class=3D"EOP SCXW169716080=
BCX0" data-ccp-props=3D"{"134233117":false,"134233118"=
:false,"335559738":240,"335559739":240}"><span class=3D=
"EOP SCXW50464899 BCX0" data-ccp-props=3D"{"134233117":false,&quo=
t;134233118":false,"335559738":240,"335559739":240=
}"><span class=3D"discussion-id-237085ab-68c9-8092-ab3b-001c1c468e98 notion=
-enable-hover" data-token-index=3D"4"><a class=3D"notion-link-token notion-=
focusable-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
nemails.com/emails/tracking/click-link/oHgHIgQDdMaTj7_98AiDvMI4J-Nn3Dg8cRUE=
mdSwLO8=3D/WLCQlLuvSo9r9syRakk1W4kPzIJgW-0l3BkXnmiFxd8=3D" rel=3D"noopener =
noreferrer" data-token-index=3D"0" style=3D"color: #0074d9; text-decoration=
: none; font-weight: inherit; padding: 0; text-align: left; line-height: 1.=
5;"><span class=3D"link-annotation-unknown-block-id-1893975843">Chile has j=
oined</span></a> in on the chaos. Copesa, a media conglomerate, filed a law=
suit against Google before the Court for the Defense of Free Competition (T=
DLC). In the first such case against Google in Latin America, Copesa is cla=
iming that Google has abused its dominant position in the market of both se=
arch engines and digital advertising. The issue here is that Google is <a c=
lass=3D"notion-link-token notion-focusable-token notion-enable-hover" tabin=
dex=3D"0" href=3D"[link removed]
HIgQDdMaTj7_98AiDvMI4J-Nn3Dg8cRUEmdSwLO8=3D/WLCQlLuvSo9r9syRakk1WwRMs1xye-W=
Z06fYds94_6A=3D" rel=3D"noopener noreferrer" data-token-index=3D"2" style=
=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0=
; text-align: left; line-height: 1.5;"><span class=3D"link-annotation-unkno=
wn-block-id--740710667">diverting traffic from online news sites</span></a>=
, and news outlets are taking a hit on the potential revenue. </span></span></span></p>=20
<p class=3D"Paragraph SCXW177053040 BCX0" style=3D"color:=
#3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; =
margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; =
margin-bottom: 10px; Margin-bottom: 10px;"><span class=3D"EOP SCXW169716080=
BCX0" data-ccp-props=3D"{"134233117":false,"134233118"=
:false,"335559738":240,"335559739":240}"><span class=3D=
"EOP SCXW50464899 BCX0" data-ccp-props=3D"{"134233117":false,&quo=
t;134233118":false,"335559738":240,"335559739":240=
}"><span class=3D"discussion-id-237085ab-68c9-8092-ab3b-001c1c468e98 notion=
-enable-hover" data-token-index=3D"4">This case is ongoing, and trust that =
we are watching with bated breath. </span></span></span></p>=20
<p class=3D"Paragraph SCXW177053040 BCX0" style=3D"color:=
#3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; =
margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; =
margin-bottom: 10px; Margin-bottom: 10px;"> </p>=20
<div class=3D"OutlineElement Ltr SCXW211069502 BCX0">=20
<p class=3D"Paragraph SCXW211069502 BCX0" style=3D"color=
: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0;=
margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5;=
margin-bottom: 10px; Margin-bottom: 10px;"><span class=3D"TextRun SCXW2110=
69502 BCX0" lang=3D"EN-US" xml:lang=3D"EN-US" data-contrast=3D"auto"><span =
class=3D"NormalTextRun SCXW211069502 BCX0">Onward,</span></span><span class=
=3D"EOP SCXW211069502 BCX0" data-ccp-props=3D"{"134233117":false,=
"134233118":false,"335559738":240,"335559739"=
:240}"> </span></p>=20
</div>=20
<div class=3D"OutlineElement Ltr SCXW211069502 BCX0">=20
<p class=3D"Paragraph SCXW211069502 BCX0" style=3D"color=
: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0;=
margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5;=
margin-bottom: 10px; Margin-bottom: 10px;"><span class=3D"TextRun SCXW2110=
69502 BCX0" lang=3D"EN-US" xml:lang=3D"EN-US" data-contrast=3D"auto"><span =
class=3D"NormalTextRun SCXW211069502 BCX0">The Check My Ads Team</span></sp=
an><span class=3D"EOP SCXW211069502 BCX0" data-ccp-props=3D"{"13423311=
7":false,"134233118":false,"335559738":240,"3=
35559739":240}"> </span></p>=20
</div>=20
</div>=20
</div>=20
</div> <p style=3D"color: #3c4144; font-family: Open Sans,sa=
ns-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: l=
eft; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom:=
10px;"></p> <p clas=
s=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; margin-bot=
tom: 10px; Margin-bottom: 10px; box-sizing: border-box; --tw-border-spacing=
-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; =
--tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale=
-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px;=
--tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw=
-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0=
0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: inherit; orphans: 4;=
margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret-color:=
rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: 'Open Sans', 'Clear =
Sans', 'Helvetica Neue', Helvetica, Arial, 'Segoe UI Emoji', sans-serif; fo=
nt-size: 16px; font-style: normal; font-variant-caps: normal; font-weight: =
400; letter-spacing: normal; text-align: start; text-indent: 0px; text-tran=
sform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-=
color: rgb(255, 255, 255); text-decoration: none;"></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
 
</div> 
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><h2 clas=
s=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; word-wrap:=
normal; margin-bottom: 10px; Margin-bottom: 10px; box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: i=
nherit; margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret=
-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: Georgia, seri=
f; font-size: 16px; font-style: normal; font-variant-caps: normal; font-wei=
ght: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text=
-transform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; backgr=
ound-color: rgb(255, 255, 255); text-decoration: none;"><span class=3D"md-p=
lain md-expand" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; =
--tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-ro=
tate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; =
--tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-r=
ing-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-o=
ffset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #000=
0; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><span class=3D"n=
otion-enable-hover" style=3D"font-size: 16pt;" data-token-index=3D"0">Exclu=
sive Checkmate Call =E2=99=9F=EF=B8=8F</span></span></h2>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
=20
<div class=3D"custom-insert-img align-center break-text-aro=
und-image" style=3D"margin: 12px auto important; float: none; max-width: 55=
0px; text-align: center; margin-bottom: 12px; margin-top: 12px; Margin: 12p=
x auto;">
<img class=3D"align-center break-text-around-image" src=3D=
"[link removed]
0(5)(1).png" alt width=3D"600" align=3D"center" data-wrap-text-margin=3D"25=
" data-wrap-text=3D"Break text around image" style=3D"outline: none; text-d=
ecoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: b=
oth; display: block; margin: 0 auto; float: none; text-align: center; width=
: 100%; height: auto; Margin: 12px auto;">
</div> 
</figure> <p style=3D"color: #3c4144; font-family: Open Sans=
,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align=
: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bott=
om: 10px;"><span class=3D"EOP SCXW226776808 BCX0" data-ccp-props=3D"{"=
134233117":false,"134233118":false,"335559738":240=
,"335559739":240}"><a class=3D"notion-link-token notion-focusable=
-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
om/emails/tracking/click-link/oHgHIgQDdMaTj7_98AiDvMI4J-Nn3Dg8cRUEmdSwLO8=
=3D/WLCQlLuvSo9r9syRakk1WxUoIz8f-F96Icv3wjjrt3Q=3D" rel=3D"noopener norefer=
rer" data-token-index=3D"0" style=3D"color: #0074d9; text-decoration: none;=
font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"><sp=
an class=3D"link-annotation-unknown-block-id-1463138706">Join our Checkmate=
crew today</span></a> and earn your spot in our exclusive Q&A with aut=
hor and adtech aficionado, <a class=3D"notion-link-token notion-focusable-t=
oken notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
/emails/tracking/click-link/oHgHIgQDdMaTj7_98AiDvMI4J-Nn3Dg8cRUEmdSwLO8=3D/=
WLCQlLuvSo9r9syRakk1W5n7jVgtpBamthRTYpjrs_w=3D" rel=3D"noopener noreferrer"=
data-token-index=3D"2" style=3D"color: #0074d9; text-decoration: none; fon=
t-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"><span c=
lass=3D"link-annotation-unknown-block-id--544252726">Ari Paparo</span></a>.=
</span></p> <p style=
=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; pa=
dding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-hei=
ght: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><span class=3D"EOP SCX=
W226776808 BCX0" data-ccp-props=3D"{"134233117":false,"13423=
3118":false,"335559738":240,"335559739":240}"><spa=
n class=3D"discussion-id-237085ab-68c9-803d-8309-001cae1a07ad notion-enable=
-hover" data-token-index=3D"0">On August 18th, Ari and Arielle will be host=
ing an exclusive Q&A session. They will be chatting about Ari=E2=80=99s=
new book (you can </span><span class=3D"link-annotation-unknown-block-id-9=
36248403"><a title=3D"preorder Yield" href=3D"[link removed]
ails/tracking/click-link/oHgHIgQDdMaTj7_98AiDvMI4J-Nn3Dg8cRUEmdSwLO8=3D/WLC=
QlLuvSo9r9syRakk1W9Ur6jYbYBOzjBm5dfXMMq0=3D" target=3D"_blank" rel=3D"noope=
ner" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; =
padding: 0; text-align: left; line-height: 1.5;">preorder Yield</a></span><=
span class=3D"discussion-id-237085ab-68c9-803d-8309-001cae1a07ad notion-ena=
ble-hover" data-token-index=3D"2"> here), </span>where he dives into Google=
=E2=80=99s monopolistic history, and they both break down their recent expe=
riences at the Google antitrust trial. Expect to get some fun behind-the-sc=
enes anecdotes with our adtech experts.</span></p> <p style=3D"color: #3c4144; font-family: Ope=
n Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text=
-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margi=
n-bottom: 10px;"><span class=3D"EOP SCXW226776808 BCX0" data-ccp-props=3D"{=
"134233117":false,"134233118":false,"335559738&quo=
t;:240,"335559739":240}">Don=E2=80=99t miss the latest hot goss s=
urrounding antitrust tomfoolery. <a class=3D"notion-link-token notion-focus=
able-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
ls.com/emails/tracking/click-link/oHgHIgQDdMaTj7_98AiDvMI4J-Nn3Dg8cRUEmdSwL=
O8=3D/WLCQlLuvSo9r9syRakk1W0uHkjLL2NY8Ku92R_uKY40=3D" rel=3D"noopener noref=
errer" data-token-index=3D"1" style=3D"color: #0074d9; text-decoration: non=
e; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"><=
span class=3D"link-annotation-unknown-block-id-1463138706">Become a Checkma=
te </span></a>to get the link to join!</span></p> <p style=3D"color: #3c414=
4; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margin:=
0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-=
bottom: 10px; Margin-bottom: 10px;"><span class=3D"EOP SCXW226776808 BCX0" =
data-ccp-props=3D"{"134233117":false,"134233118":false,=
"335559738":240,"335559739":240}">Planning to attend? S=
ubmit your questions in advance to <a class=3D"notion-link-token notion-foc=
usable-token notion-enable-hover" tabindex=3D"0" href=3D"mailto:hello@check=
myads.org" rel=3D"noopener noreferrer" data-token-index=3D"1" style=3D"colo=
r: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-a=
lign: left; line-height: 1.5;"><span class=3D"link-annotation-unknown-block=
-id--707860824">[email protected]</span></a><em data-start=3D"152" data-=
end=3D"214"> </em></span></p>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">

</figure>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">

</figure> <p style=3D"color: #3c4144; font-family: Open Sans=
,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align=
: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bott=
om: 10px;"></p> <p s=
tyle=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400=
; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line=
-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
 
</div> 
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><h2 clas=
s=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; word-wrap:=
normal; margin-bottom: 10px; Margin-bottom: 10px; box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: i=
nherit; margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret=
-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: Georgia, seri=
f; font-size: 16px; font-style: normal; font-variant-caps: normal; font-wei=
ght: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text=
-transform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; backgr=
ound-color: rgb(255, 255, 255); text-decoration: none;"><span class=3D"md-p=
lain md-expand" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; =
--tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-ro=
tate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; =
--tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-r=
ing-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-o=
ffset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #000=
0; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><span class=3D"n=
otion-enable-hover" style=3D"font-size: 16pt;" data-token-index=3D"0">Check=
My Ads in the Wild =F0=9F=90=BE</span></span></h2> <p style=3D"color: #3c4=
144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margi=
n: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margi=
n-bottom: 10px; Margin-bottom: 10px;"><span class=3D"EOP SCXW226776808 BCX0=
" data-ccp-props=3D"{"134233117":false,"134233118":fals=
e,"335559738":240,"335559739":240}">=F0=9F=93=B0 The Om=
nicom and IPG merger is still underway. Recently, <a class=3D"notion-l=
ink-token notion-focusable-token notion-enable-hover" tabindex=3D"0" href=
=3D"[link removed]
AiDvMI4J-Nn3Dg8cRUEmdSwLO8=3D/WLCQlLuvSo9r9syRakk1W8BAXIvioSbWtXNmJagBmuw=
=3D" rel=3D"noopener noreferrer" data-token-index=3D"1" style=3D"color: #00=
74d9; text-decoration: none; font-weight: inherit; padding: 0; text-align: =
left; line-height: 1.5;"><span class=3D"link-annotation-unknown-block-id-11=
02157089">the Australian Competition and Consumer Commission (ACCC) has giv=
en the green light for the merger</span></a>.</span></p> <p style=3D"color:=
#3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; =
margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; =
margin-bottom: 10px; Margin-bottom: 10px;"><span class=3D"EOP SCXW226776808=
BCX0" data-ccp-props=3D"{"134233117":false,"134233118"=
:false,"335559738":240,"335559739":240}"><a class=3D"no=
tion-link-token notion-focusable-token notion-enable-hover" tabindex=3D"0" =
href=3D"[link removed]
7_98AiDvMI4J-Nn3Dg8cRUEmdSwLO8=3D/WLCQlLuvSo9r9syRakk1W5ll9kR3G-u6WxFh57VwG=
L4=3D" rel=3D"noopener noreferrer" data-token-index=3D"0" style=3D"color: #=
0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-align=
: left; line-height: 1.5;"><span class=3D"link-annotation-unknown-block-id-=
1468830290">Arielle weighed in, sharing the potential implications of this =
merger</span></a>. Smaller publishers would have a more difficult time ente=
ring the ad ecosystem. Additionally, local streaming platforms would stand =
to lose ad revenue - with 70% of advertiser budgets going to Google and Met=
a, this would stand to increase, as pre-negotiated upfront agency deals wit=
h the tech giants would further consolidate buying power.</span></p> <p sty=
le=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; =
padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><span class=3D"EOP S=
CXW226776808 BCX0" data-ccp-props=3D"{"134233117":false,"134=
233118":false,"335559738":240,"335559739":240}"><!=
-- notionvc: b902563b-6cb0-43c7-9d8b-9709b1271f26 --> We will continue=
to watch how this merger progresses, with the UK Competition and Markets A=
uthority next to provide a decision. <a class=3D"notion-link-token notion-f=
ocusable-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
emails.com/emails/tracking/click-link/oHgHIgQDdMaTj7_98AiDvMI4J-Nn3Dg8cRUEm=
dSwLO8=3D/WLCQlLuvSo9r9syRakk1WybxrLML2-ewTvXlzE-Gci0=3D" rel=3D"noopener n=
oreferrer" data-token-index=3D"1" style=3D"color: #0074d9; text-decoration:=
none; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5=
;"><span class=3D"link-annotation-unknown-block-id--1934813102">Read our co=
mments to the CMA here.</span></a></span=
></p>=
=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">

</figure>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">

</figure> <p style=3D"color: #3c4144; font-family: Open Sans=
,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align=
: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bott=
om: 10px;"></p> <p s=
tyle=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400=
; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line=
-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
 
</div> 
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><h2 clas=
s=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; word-wrap:=
normal; margin-bottom: 10px; Margin-bottom: 10px; box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: i=
nherit; margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret=
-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: Georgia, seri=
f; font-size: 16px; font-style: normal; font-variant-caps: normal; font-wei=
ght: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text=
-transform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; backgr=
ound-color: rgb(255, 255, 255); text-decoration: none;"><span class=3D"md-p=
lain md-expand" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; =
--tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-ro=
tate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; =
--tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-r=
ing-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-o=
ffset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #000=
0; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><span class=3D"n=
otion-enable-hover" style=3D"font-size: 16pt;" data-token-index=3D"0">We're=
Launching More Tailored Content For Our Community! </span></span></h2> <p =
style=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 40=
0; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">We are launching =
more tailored content, and we want to make sure you=E2=80=99re getting the =
most relevant, up-to-date info for you.</p> <p style=3D"color: #3c4144; fon=
t-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Ma=
rgin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom=
: 10px; Margin-bottom: 10px;">=F0=9F=91=89 Set your newsletter preferences =
<a title=3D"here" href=3D"[link removed]
link/oHgHIgQDdMaTj7_98AiDvMI4J-Nn3Dg8cRUEmdSwLO8=3D/WLCQlLuvSo9r9syRakk1W62=
EuMBNu6oMysgN9Ftosdk=3D" target=3D"_blank" rel=3D"noopener" style=3D"color:=
#0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-ali=
gn: left; line-height: 1.5;">here</a>.</p> <p style=3D"color: #3c4144; font=
-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Mar=
gin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom:=
10px; Margin-bottom: 10px;"></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
 
</div> 
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><p class=
=3D"align-center" style=3D"font-weight: 400; Margin: 0; margin-bottom: 10px=
; Margin-bottom: 10px; background: #ffffff; padding: 10px 10px 20px; font-f=
amily: Georgia, serif; font-size: 22pt; line-height: 24pt; color: #fe483a; =
max-width: 480px; text-align: center; margin: auto;">Fund the work</p>=20
<table class=3D"button expanded email-button mceNonEditable"=
style=3D"border-spacing: 0; border-collapse: collapse; padding: 0; vertica=
l-align: top; text-align: left; Margin: 0; width: 100%; max-width: 480px; m=
argin: 0px auto;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
size: 12pt; line-height: 1.5; border-collapse: collapse;">=20
<table class=3D"mceNonEditable" style=3D"border-spacing:=
0; border-collapse: collapse; padding: 0; vertical-align: top; text-align:=
left; max-width: 100%; width: 100%;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-ali=
gn: left;">=20
<td style=3D"word-break: normal; overflow-wrap: break=
-word; vertical-align: top; font-family: Open Sans,sans-serif; padding: 0; =
margin: 0; Margin: 0; background-color: #fe483a; color: #ffffff; border-col=
lapse: collapse; font-size: 18px; font-weight: 400; line-height: 28px; text=
-align: center; border: 0 solid #fe483a;">
<center style=3D"width: 100%; min-width: 100%;">
<a class=3D"titan__email-button mceEditable" style=
=3D"box-sizing: border-box; font-family: Open Sans,sans-serif; text-decorat=
ion: none; display: inline-block; width: 100%; padding-left: 0; padding-rig=
ht: 0; border-radius: 0; color: #ffffff; line-height: 28px; text-align: cen=
ter; border: 0 solid #fe483a; font-weight: bold; padding: 20px 0px 20px; fo=
nt-size: 16pt;" title=3D"DONATE" draggable=3D"false" href=3D"[link removed]
onemails.com/emails/tracking/click-link/oHgHIgQDdMaTj7_98AiDvMI4J-Nn3Dg8cRU=
EmdSwLO8=3D/WLCQlLuvSo9r9syRakk1W1v67YpPbeZD0sL0hYi3Coo=3D" target=3D"_blan=
k" rel=3D"noopener" data-bgcolor=3D"#fe483a" data-bordercolor=3D"#282968" d=
ata-textcolor=3D"#FFFFFF" data-url=3D"[link removed]" da=
ta-text=3D"DONATE" data-borderradius=3D"0">DONATE</a>
</center></td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table> <p style=3D"color: #3c4144; font-family: Open Sans,=
sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align:=
left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-botto=
m: 10px;"> </p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
 
</div> 
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #FFFFFF;">=20
<th class=3D"columns large-6 small-12 first " style=3D"vertic=
al-align: top; color: #3c4144; font-family: Open Sans,sans-serif; font-weig=
ht: 400; padding: 0; text-align: left; font-size: 12pt; line-height: 1.5; m=
argin: 0 auto; Margin: 0 auto; word-break: break-word; overflow-wrap: break=
-word; width: 274px; padding-left: 24px; padding-right: 8px; border-collaps=
e: collapse; padding-top: 9px; padding-bottom: 9px;"><p style=3D"color: #3c=
4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; marg=
in: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; marg=
in-bottom: 10px; Margin-bottom: 10px;"><span style=3D"font-family: arial, h=
elvetica, sans-serif; color: rgb(1, 59, 92); font-size: 10pt; line-height: =
14pt !important;">Check My Ads Institute is a non-profit 501(c)3 organizati=
on. <br>=E2=80=A8Tax ID/EIN: 87-1895699</span></p></th>=20
<th class=3D"columns large-6 small-12 last default" style=3D"=
vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; fon=
t-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-height: =
1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflow-wrap:=
break-word; width: 274px; padding-right: 24px; padding-left: 8px; border-c=
ollapse: collapse; padding-top: 9px; padding-bottom: 9px;"><p style=3D"colo=
r: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0=
; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px;"><span style=3D"font-family: ar=
ial, helvetica, sans-serif; color: rgb(1, 59, 92); font-size: 10pt; line-he=
ight: 14pt !important;">Have any questions or comments? =E2=80=A8Reach out =
to us at [email protected]</span></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row end-row-footer" style=3D"border-spacing: 0; =
border-collapse: collapse; vertical-align: top; text-align: left; padding: =
0; position: relative; width: 100%; display: table; margin: 0; Margin: 0; b=
ackground-color: #FFFFFF; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns large-6 small-12 first right" style=3D"v=
ertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; font=
-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-height: 1=
.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflow-wrap: =
break-word; width: 274px; padding-left: 24px; padding-right: 8px; border-co=
llapse: collapse; padding-top: 9px; padding-bottom: 24px;">
<table class=3D"editor-table align-left" style=3D"border-spa=
cing: 0; border-collapse: collapse; padding: 0; vertical-align: top; max-wi=
dth: 100%; margin-left: 0; margin-right: auto; width: 100%; border: 0px rgb=
(255, 255, 255); text-align: left;" border=3D"1">
<colgroup>
<col style=3D"width: 16.791%;">
<col style=3D"width: 16.791%;">
<col style=3D"width: 16.791%;">
<col style=3D"width: 16.791%;">
<col style=3D"width: 16.791%;">
<col style=3D"width: 16.791%;">
</colgroup>=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
size: 12pt; line-height: 1.5; border-width: 0px; border-color: rgb(255, 255=
, 255); border-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">=20
<div class=3D"custom-insert-img align-left break-text-a=
round-image" style=3D"float: none; max-width: 35px; text-align: left; margi=
n-bottom: 12px; margin-top: 12px; margin: 12px auto 12px 0;">
<a href=3D"[link removed]
click-link/oHgHIgQDdMaTj7_98AiDvMI4J-Nn3Dg8cRUEmdSwLO8=3D/WLCQlLuvSo9r9syRa=
kk1WyKSBSMb5MeXiduopIrbRJ0=3D" target=3D"_blank" rel=3D"noopener" data-link=
type=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weigh=
t: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;=
"><img class=3D"align-left break-text-around-image" src=3D"[link removed]
ds.app.neoncrm.com/neon/resource/checkmyads/images/navy-bluesky.png" alt=3D=
"navy-bluesky.png" width=3D"35" align=3D"left" data-wrap-text-margin=3D"25"=
data-wrap-text=3D"Break text around image" style=3D"outline: none; text-de=
coration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: bo=
th; border: none; text-align: left; float: none; display: unset; height: au=
to; margin: 12px auto 12px 0;"></a>
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</figure> <p style=3D"color: #3c4144; font-family: Open =
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If you're having trouble viewing this email, you can see it online, [link removed].
Hi friends,
🇺🇸 Arielle was there, so you were too!

Last fall, our COO Arielle was in the courtroom, covering Google’s antitrust trial on www.usvgoogleads.com. While we were sipping our cuppas and reading our daily recap, she was behind the scenes with her scratchpad.

In April, Judge Brinkema declared Google an illegal monopoly.

We aren’t done. Arielle will return to DC in September for the remedies phase of the trial. We will keep you updated with live coverage - the remedies proposal guarantees it’ll be an interesting time - so grab your popcorn and favorite beverage and get ready for what’s next!

If you’ve enjoyed our Google drama recaps, cover a cuppa for Arielle at the remedies phase of the Google trial. Become a checkmate!
🇧🇪 AI = Zero Clicks and One Big Complaint

Brussels is next on the docket. The EU has hit Google with an antitrust complaint regarding its AI-generated overviews. These summaries appear above traditional search results. AI summaries have been rolled out to over 100 countries since May 2024. For publishers, this results in less traffic, less visibility, and less revenue due to the diversion of reader clicks.

🇨🇦 Canada is Side-Eyeing Google

Following the US v. Google antitrust trial, Google is headed to court again. Canada’s Competition Bureau opened an investigation in 2020 after reports that Google may have stifled competition in the digital ad market. A surprise to no one, the probe confirmed that Google is the largest provider for web advertising in Canada (plus the US).

According to the bureau, Google "has abused its dominant position through conduct intended to ensure that it would maintain and entrench its market power.”

Now, Canada’s Competition Tribunal is seeking for Google to sell off two of its ad products, plus a penalty aimed at enforcing Canada’s competition laws.

We have an idea of what’s coming next, and we’ll keep you in the loop!
🇯🇵 Making a stop in Tokyo

Following an investigation into potential violations of the country’s antitrust laws, the Japanese Fair Trade Commission (JFTC) has issued a cease and desist order. The JFTC has found that Google was incentivizing Android manufacturers to install Google services — Google Search, Chrome, and Play. This is a solid example of unfair competition, despite Google services being widely used.

The order is asking Google to stop its monopolistic practices and restore fair market conditions. A third party has been hired by Google to report its compliance on the cease and desist order for the next 5 years to the JFTC.
🇦🇺 Small newsrooms, big fights

Google has faced a class action lawsuit from Australia media outlets.

The suit accused Google of abusing its dominance in the adtech sector, which has impacted news outlets. Google doesn’t only run the ad auctions — they own the entire system from the buy side to the sell side. They get paid at every step, and are taking big cuts before publishers see a cent.

Google gets to write the rules while their customers are left in the dark of transparency. Publishers don’t know how much advertisers are paying, or how much Google is getting paid. Smaller outlets are not only being left out of deals but are now getting automated ad scraps.

The details of the suit have not been shared, but Google has renewed its News Showcase agreement with many publishers, including one of the suit’s plaintiffs - QNews. We’ll see how this shapes up!
🇹🇷 Did Google violate another country’s competition laws?

Turkey is the latest country to scrutinize Google’s ad empire. Regulators have launched an investigation into Performance Max (PMAX), which was launched and has been problematic since 2021. The PMAX campaign type, which is an AI-powered buying method, disrupts the competitive landscape by combining data it gathers from Google’s different channels (Chrome, Android operating system, etc). 95%

The probe comes just months after Turkey’s competition authority imposed a $75 million USD fine on Google, citing abuses of market dominance in the ad tech space.
🇨🇱 It’s getting spicy

Chile has joined in on the chaos. Copesa, a media conglomerate, filed a lawsuit against Google before the Court for the Defense of Free Competition (TDLC). In the first such case against Google in Latin America, Copesa is claiming that Google has abused its dominant position in the market of both search engines and digital advertising. The issue here is that Google is diverting traffic from online news sites, and news outlets are taking a hit on the potential revenue.

This case is ongoing, and trust that we are watching with bated breath.

Onward,

The Check My Ads Team

Exclusive Checkmate Call ♟️

Join our Checkmate crew today and earn your spot in our exclusive Q&A with author and adtech aficionado, Ari Paparo.

On August 18th, Ari and Arielle will be hosting an exclusive Q&A session. They will be chatting about Ari’s new book (you can preorder Yield here), where he dives into Google’s monopolistic history, and they both break down their recent experiences at the Google antitrust trial. Expect to get some fun behind-the-scenes anecdotes with our adtech experts.

Don’t miss the latest hot goss surrounding antitrust tomfoolery. Become a Checkmate to get the link to join!

Planning to attend? Submit your questions in advance to [email protected]

Check My Ads in the Wild 🐾

📰 The Omnicom and IPG merger is still underway. Recently, the Australian Competition and Consumer Commission (ACCC) has given the green light for the merger.

Arielle weighed in, sharing the potential implications of this merger. Smaller publishers would have a more difficult time entering the ad ecosystem. Additionally, local streaming platforms would stand to lose ad revenue - with 70% of advertiser budgets going to Google and Meta, this would stand to increase, as pre-negotiated upfront agency deals with the tech giants would further consolidate buying power.

We will continue to watch how this merger progresses, with the UK Competition and Markets Authority next to provide a decision. Read our comments to the CMA here.

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