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[ [link removed] ]A close-up of a horse's eye, partially hidden behind a wooden stable
door, reflecting light with a calm expression. The horse's dark mane flows
down its face, adding depth to the warm-toned image.

John,

Pregnant mares are beaten, then forced into restraints to give massive
amounts of blood every single week for 12 weeks in a row. Horses often
collapse from exhaustion – and once they’re too injured or malnourished to
continue, they’re left to die.

Why? So their blood can be processed to create a hormone called PMSG,
which is then injected into pigs to force quick pregnancies of unnaturally
large litters.

Iceland is the only country in Europe that still allows this brutal,
inhumane practice…and together we’re going to change that. Right now, the
government is considering FINALLY banning horse blood farms, but the
pharmaceutical industry is in an all out sprint to protect their profits.

This is the moment our community was made for. Over 48,000 of us have
already taken action, but that’s just the beginning. Next we could launch
a massive lobbying push to give decision-makers no choice but to act,
raising the temperature with powerful tactics like polling and targeted
ads – then keep going to protect nature from corporate exploitation
everywhere.

We’re quickly raising the funds to make it happen – are you in?



[ [link removed] ]I'll donate
$3[ [link removed] ]I'll
donate
$4
[ [link removed] ]I'll donate
$5[ [link removed] ]I'll
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$9[ [link removed] ]I'll
donate another amount



There are more than one hundred of these unbearably cruel horse blood
farms across Iceland.

A few years ago, the Icelandic government ADMITTED that this cruel
practice is in violation of EU animal welfare laws, and began taking
initial steps to close a loophole allowing it to happen. But then a
massive pharmaceutical company profiting from this torture got to work.

Eventually, the government caved and thousands more pregnant mares were
forced into a lifetime of cruelty.

Now the government is considering a ban once again. But Big Pharma’s
lobbyists are back too, and this time, we are NOT going to let them win.

Here’s the thing: elections just ended in Iceland, giving us the perfect
opportunity to overwhelm the new government with a massive global call to
ban horse blood farms. If we can quickly raise enough we could:

* Launch a massive lobbying push to convince MPs to get behind a ban;
* Conduct polling to show that these horse torture farms will impact
tourism;
* Put up ads in Iceland’s airport terminals and ferry ports exposing
this cruel practice;
* Run digital ads targeting likely tourists, and then re-target those
ads to strategic MPs so they see what tourists will be seeing.

The Icelandic government is already under increasing pressure – and
together we can be the tipping point to win a ban. Can you chip in to end
cruel horse blood farms – and keep fighting for animals and nature
everywhere?



[ [link removed] ]I'll donate
$3[ [link removed] ]I'll
donate
$4
[ [link removed] ]I'll donate
$5[ [link removed] ]I'll
donate
$9[ [link removed] ]I'll
donate another amount



Your donation will help power Ekō and our campaigns worldwide fighting for
people and the planet.

 

The Ekō community has taken on this fight before – and won. We pressured
two major German pharmaceutical companies to cut ties with blood farms in
South America, dealing a big blow to this cruel industry. Now, Iceland is
the last major stronghold – and together, we can shut it down.



  Thanks for all that you do,  
Allison and the Ekō team



---------------------------------

More information:

[ [link removed] ]Iceland admits to breaching EU law on horse blood farms Eurogroup for
Animals 28 September 2023

[ [link removed] ]Investigation in Iceland: Blood Collection & Laboratory Samples, PMSG
Production Animal Welfare Foundation 18 August 2023

[ [link removed] ]Reprieve until 2025 for blood farms in Iceland? Eurogroup for Animals
28 March 2023

[ [link removed] ]Prosciutto’s Secret Ingredient: Horse Blood Sentient Media 30 May 2024

[ [link removed] ]Iceland: Ban PMSG Ekō

 

Ekō is a worldwide movement of people like you, working together to hold corporations accountable for their actions and forge a new, sustainable path for our global economy.

Please help keep Ekō strong by chipping in $3. [link removed]