TODAY'S NEWS

ICYMI: Father’s Day beverages to enjoy all summer

NBWA President and CEO Craig Purser joined Washington's Fox 5 Morning News Sunday for a Father’s Day beer tasting. Craig discussed an assortment of beers and seltzers that will pair with any summertime celebration!

Retailers want to bring back sampling, but with modifications

In-store sampling has become a great way for retailers to introduce customers to new products but the practice has been on hold due to COVID-19 safety precautions. Retailers are working to hone their safety practices and learn more about the virus. Hear how they are looking to bring sampling back to the industry.

The story behind Soda Springs, Idaho

Ready for some beer history? Fur traders first referred to Soda Springs, Idaho as “Beer Springs” after tasting the water. Reportedly, they said that one of the springs "tasted like beer... flat beer." It was a pit stop for Oregon Trail pioneers and fur traders while traveling through Eastern Idaho. Watch this short clip to learn more.

DISTRIBUTOR EMPLOYEE SPOTLIGHT

Mark Shearer
Euclid Beverage, LLC
North Aurora, IL

America's more than 3,000 licensed beer distribution facilities employ more than 140,000 men and women across the country. The NBWA Employee Spotlight Program highlights standout beer distribution employees and showcases their achievements. Nominate an employee today!
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