[ [link removed] ]Side profile of two Maasai women leading four donkeys.
John,
6 million donkeys are brutally slaughtered every single year all to feed
demand for ejiao, a so-called miracle product made from donkey hides.
These sweet creatures are kidnapped from their communities, then poachers
bash their heads in with sledgehammers – or even skin them alive.
It’s gut-wrenching cruelty but we have a chance to finally make it stop.
The African Union (AU) has a major summit coming up and with enough
pressure we can make sure that enforcing a donkey-saving ban is firmly on
the agenda! So we’re gearing up to launch a major pressure campaign with
winning tactics like ads, polling, and a media blitz targeted at key
decision-makers – then we'll keep fighting to protect all animals from
cruelty.
But we can’t do it without your support. Will you chip in to help stop the
brutal donkey torture trade?
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Across many areas of Africa, owning a donkey is a lifeline, lifting
families from extreme poverty. They help carry water, firewood, and food,
often giving women and girls the chance to go to school or earn a living.
But thanks to skyrocketing demand for the gelatin made from boiled donkey
hides, this cruel trade has ballooned completely out of control. Criminals
steal donkeys from families, often hurriedly killing them with hammers or
skinning them alive in forests, then ship them abroad in pieces.
Too often, losing a donkey to traffickers forces women and children to
take on the strenuous work once done by the animal. The consequences can
be deadly, which forced the AU to take action last year when it banned
donkey hide exports. It was a historic step toward eradicating this donkey
horror trade. But despite the ban, the killing hasn’t stopped.
Instead, it’s driven the trade underground as illegal traders rush to cash
in, fueling violence as they rip donkeys from communities that depend on
them.
What’s needed is the political will to take on this problem
head-on, properly investigate the donkey trade and put resources towards
ending it once and for all.
Which is where we come in: together we can force REAL action, launching
strategic polling across key countries in advance of the next AU summit,
taking out hard-hitting digital ads targeting key decision-makers, and
working with local communities to place unignorable media stories
highlighting this crisis.
Our team is ready to launch and we’re in a final push to get the resources
to pull it off. Will you chip in to help us put key decision-makers on
notice that enforcement is non-negotiable – and fight to defend all
animals from cruelty?
[ [link removed] ]I'll donate
$3[ [link removed] ]I'll
donate
$4
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$5[ [link removed] ]I'll
donate
$9[ [link removed] ]I'll
donate another amount
Your donation will help power Ekō and our campaigns worldwide fighting for
people and the planet.
Thanks for all that you do,
Allison and the Ekō team
---------------------------------
More information:
[ [link removed] ]'Brutal' donkey skin trade banned by the African Union BBC 19 February
2024
[ [link removed] ]The Chinese obsession with Africa’s illegal donkey skins for beauty
products The Africa Report 09 April 2025
Ekō is a worldwide movement of people like you, working together to hold corporations accountable for their actions and forge a new, sustainable path for our global economy.
Please help keep Ekō strong by chipping in $3. [link removed]
