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Hi Friend,

Thirty years ago, we made a promise to animals that others ignored — to expose their hidden suffering and create a world where compassion prevails. Today, I want to thank you for being part of this journey and share how your support has fueled groundbreaking work for animals.

In 2019, Animal Outlook did what no organization had done before: we conducted the first-ever undercover investigation of a U.S. salmon aquaculture facility. Our investigator infiltrated Cooke Aquaculture in Maine, pulling back the curtain on an industry that had successfully hidden its cruelty from public view for decades.

What we found shattered the "sustainable" image that Cooke and other aquaculture companies had carefully crafted. Behind closed doors, we documented:
  • Sentient fish suffering in putrid, overcrowded conditions
  • Workers slamming and stomping on fish
  • Widespread disease and deformities
This wasn't just another investigation — it was a watershed moment that forced Americans to confront the reality that fish feel pain and deserve protection. It challenged the narrative that aquaculture is the sustainable solution to overfishing. And it led directly to legal action against Cooke for its deceptive marketing practices.

For three decades, we've been willing to go where others won't — whether that's inside a dairy farm, a chicken hatchery, or beneath the surface of industrial fish farming. We've been the first to expose cruelty in industries that thought they were safe from scrutiny. And we've been relentless in pursuing justice through the courts, the marketplace, and public opinion.

None of this would have been possible without supporters like you who believe in our mission to expose truth and inspire change.

As we celebrate this milestone anniversary, we're not just looking back — we're looking forward to the next 30 years of groundbreaking work for animals. But we need your continued support to fuel our investigations, legal advocacy, and vegan outreach.

Will you make a special anniversary donation today to help us continue breaking boundaries for animals?

Your gift of $30, $300, or any amount meaningful to you will help ensure that no industry that profits from animal suffering remains hidden from public view. It will support our investigators who risk everything to document abuse, our legal team fighting for justice in the courts, and our outreach to empower others to make compassionate choices.

Thank you for standing with us for 30 years — for believing that exposing truth is the first step toward creating change. Together, we've accomplished so much, but the animals still suffering in factory farms, slaughterhouses, and aquaculture facilities are counting on us to continue our vital work.

For the animals,
Ben Williamson
Executive Director
P.S. Your donation today doesn't just honor our 30-year legacy — it fuels our future work exposing industries that have never faced scrutiny before. Please give generously to mark this milestone and help us continue being the organization that goes where others won't.
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As a non-profit organization, Animal Outlook relies on donations from caring, generous people like you. Every dollar matters. Your support makes a world of difference to farmed animals.  
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