When you fund our undercover investigations, you're not just supporting a project — you're investing in truth and transparency in an industry that thrives on secrecy. Our investigators brave difficult, and often dangerous, conditions to document what happens behind closed doors, bringing to light practices that would otherwise remain hidden from public view.
You already know your support can help us expose cruelty. But Animal Outlook's impactful investigations do so much more than that.
Thanks to your support, AO's investigations:
Create legal reform: Your funding has directly contributed to precedent-setting court decisions and regulatory changes. Investigations like our work into Jannat Farm have provided crucial evidence that law enforcement officers and government agencies cannot ignore, leading to enforcement actions.
Demand corporate accountability: Thanks to you, we're holding major corporations accountable for the cruelty discovered on their farms. Thanks to our investigation into Pennsylvania-based Martin Farms, which we caught on camera abusing cows, Nestlé dropped the company as a supplier.
Abolish the worst industry practices: Investigations are a critical tool for understanding exactly what happens in animal agriculture and demanding reform. In one Animal Outlook investigation, we uncovered the practice of "nose-boning," in which workers place a plastic rod in the nasal cavity of chickens to keep them from overfeeding. Thanks to our work, 17 of the 20 largest US chicken companies abandoned the practice in the months following our investigation release.
Influence millions: When The New York Times covered our Manning Beef investigation, over 10 million people were exposed to the reality of life for animals in agriculture. Thanks to your support, more people than ever are realizing the cruel truth behind the animal agriculture industry. We're not just creating change, we're creating a movement.
Every dollar you contribute to undercover investigations works multiple times over — exposing cruelty, educating the public, changing corporate policies, strengthening laws, obtaining justice through the courts, and ultimately reducing animal suffering on a scale that would otherwise be impossible.
I invite you to continue this partnership with us. Your support makes you an essential part of every investigation, every reform, and every life improved through this vital work.
With profound gratitude for your compassion and commitment,
Ben Williamson
Executive Director
As a non-profit organization, Animal Outlook relies on donations from caring, generous people like you. Every dollar matters. Your support makes a world of difference to farmed animals.
