I still vividly remember the night we launched the site. I was sitting on the couch with my boyfriend, and our dog, Mack, was spread out on my lap while we went through every single product listing on the site.
We weren’t looking for mistakes, I had already done that so many times I knew there were none. I had just quit my job in the fashion industry, and what we were looking for was assurance.
Hoping the products would be hits and that the creative direction resonated. Of course, there was no way to know. So I went to bed excited, but filled with enough self-doubt that I felt nauseous and a bit sick.
The next day, the site launched, and then we waited for our first purchase from someone who was not a friend (but we love you, friends & thanks!).
None came on day 1, but on day 3, we were sitting at lunch, and a woman reached out for support (we were obviously the support) because she was having trouble checking out. We tried helping on the phone, but we started sprinting home so we could get in front of a computer. Suddenly, we received our first order confirmation email! I’ll never forget that feeling of pure joy and the first sign of confirmation that quitting my job for this dream was going to work out.
Ten years later, and the whole journey feels like a dream. Things worked out with my co-founder and boyfriend; we have been married for nine years now, with two kids. There are too many ups and downs to count, and sometimes the daily struggle feels insurmountable.
But as I write this I can zoom out and see just how much progress has been made.
So thank you! Thanks to each and every one of you. Whether you're a VIP or just love window shopping, thank you. Every purchase and every compliment has kept us going through the years and given me so much fulfillment in this craft.
Our 10 year anniversary sale ends tomorrow, so please do shop the sale the before it ends!
Jaclyn