Hi ,

Newsrooms are embracing AI faster than ever—but audiences want to know how these tools impact the stories they read. Building trust starts with transparency.

That’s why Poynter’s MediaWise, in collaboration with The Associated Press and with support from Microsoft, is launching Talking About AI: Communicating Use and Intent to Audiences, a free toolkit designed to help journalists and media professionals talk with their audience about AI and reduce consumer anxiety.

🔍 What’s inside the toolkit?
• Audience education tools to demystify AI
• Visual systems for disclosing AI use
• Engagement-ready workshops and social assets
• Policy guidance and customizable templates

Be the first to explore the AI toolkit during our upcoming webinar.

Join the MediaWise team at Poynter and The Associated Press for a free webinar designed to help journalists and newsroom leaders communicate transparently about AI. You'll get practical guidance on:

• Increasing AI literacy among your audience
• Approaching AI with journalistic standards and ethics
• Crafting clear disclosures that build trust
• Integrating transparency into your editorial workflow
• Applying real-world strategies from newsrooms already doing this work

Talking About AI: A Toolkit for Engaging Audiences
🗓 June 5, 2025 | 🕧 12–1:30 p.m. ET
🎤 Featuring Brittani Kollar and Sean Marcus from MediaWise and Garance Burke from The Associated Press

👉 [Register now]
📥 [Download the toolkit]