Hello John,

I hope you're keeping well.

We’re delighted to launch 'How to talk about youth work in Ireland ([link removed]) '
This new framing toolkit was developed by NYCI in partnership with FrameWorks UK ([link removed]) , to help you communicate the value of youth work more effectively - with funders, policymakers and the wider public.

Explore the Frameworks toolkit >> ([link removed])
Inside you’ll find:
* A 2-page quick guide with practical do’s and don’ts
* The full research-informed messaging toolkit
* Examples of effective framing and language that works

[link removed]
This toolkit was developed in direct response to feedback from NYCI members who identified a need for clearer, shared messaging across the sector.

The words we choose can help build public support, influence policy, and unlock funding.

This toolkit draws on international research and insights from across the Irish youth work sector to help you:
* Build understanding of why youth work matters
* Avoid common pitfalls in how we talk about our work
* Use clear, confident messages that resonate

We hope you’ll find it useful in your advocacy, funding applications, internal communications, and wider public engagement.

Use it today. Share it widely.

This is just the start of NYCI’s work to support the sector with shared language and stronger messages.

Thank you for being part of this collective effort to increase recognition of the value of youth work. We’d love to hear how you use it, and how we can continue to build on this work together.
All the best,

Kathryn

Kathryn Walsh
Director of Policy and Advocacy
National Youth Council of Ireland
3 Montague Street, Dublin 2

P.S. Here's the link again for you to share with your networks: youth.ie/frameworks ([link removed])

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