Empowering Black, Latino, and LGBTQ+ communities to leave nicotine behind

Truth Initiative

May 29, 2025

Empowering communities to quit with the Culture + Cessation Collective

The Culture + Cessation Collective is empowering Black, Latino, and LGBTQ+ communities to break free from nicotine addiction. Rooted in cultural connection and community-driven support, the collective aims to provide safe spaces, meaningful conversations, and actionable resources to help communities disproportionately impacted by tobacco achieve freedom from nicotine addiction. Learn more about the Culture + Cessation Collective and join to receive updates from coalitions focused on the unique needs of the Black, Latino, and LGBTQ+ communities.

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Truth Initiative and Blip join forces to make quitting nicotine easier for young adults

Truth Initiative is teaming up with Blip, a modern FDA-approved nicotine replacement therapy (NRT) brand, to make quitting more accessible for young adults. Through this new partnership, individuals who enroll in EX® Program, Truth Initiative’s free, proven-effective digital quit program, will receive 25% off Blip’s FDA-approved nicotine gum and lozenges. Together, these proven cessation approaches double the chances of quitting successfully.

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A breath of fresh air: The immediate benefits of quitting smoking or vaping nicotine

Quitting smoking has countless short- and long-term health benefits, some of which start to impact the body almost immediately after putting down a cigarette. Early studies also suggest that some chemicals present in e-cigarette aerosols may increase the risk of certain illnesses such as heart disease or cancer, but additional studies on long-term health effects are needed. Here’s what we know about the short- and long-term health effects of quitting smoking or vaping nicotine, and what resources are available to help.

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This week in tobacco policy news

Oklahoma: The legislature passed a bill to allow the Tobacco Settlement Endowment Trust (TSET) board of directors to be removed “at the pleasure” of their appointing authority and limit them to no more than a seven-year term. It is believed this legislation was filed because Republican leadership was unhappy that TSET hadn’t funded a cardiac hospital and was retaliating against the trust.
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Montana: SB 390 was signed by the governor, which amends the state's Clean Indoor Air Act to now include e-cigarettes.
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